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8 NOVEMBER 2012THEMA             :   VOEDSELTEAM              :   4TWITTER MEE MET #FLE2012
De Boer als Buurman
2013                                      Groen is Poen                                          2014      2015         20...
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Fle 2012 case douwe egberts voedsel 4

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Fle 2012 case douwe egberts voedsel 4

  1. 1. 8 NOVEMBER 2012THEMA : VOEDSELTEAM : 4TWITTER MEE MET #FLE2012
  2. 2. De Boer als Buurman
  3. 3. 2013 Groen is Poen 2014 2015 2016 2017 2013 2014 2015 2016 2017 100% 0NL coffee revenues Expenditures (EUR mio) 80% -0.2 60% -0.4 40% -0.6 20% -0.8 0% -1 Layer-app Offline marketing Regular coffee Sustainable coffee Online marketing Support staff 2013 2014 2015 2016 2017 2013 2014 2015 2016 2017 > 2017F 5.0 30 P&L (EUR mio) Cum. Discounted profit (EUR mio) 3.0 20 1.0 2.1 2.1 2.5 25.2 0.8 1.2 10 (0.9) (0.9) (0.6) (0.4) (0.3) 0.3 1.4 2.7 4.2 (1.0) 0 Additional revenues Expenditures

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