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Food & Beverage Cluster

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A slideshow showcasing the GTA Food Cluster along with the two well-known counterparts: the Norwegian & Chicago Food Clusters

Published in: Business, News & Politics
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Food & Beverage Cluster

  1. 1. FOOD & BEVERAGE CLUSTER Marcela Morales GTA CLUSTERS April 2009
  2. 2. WHAT MAKES THE GTA FOOD & BEVERAGE CLUSTER? Business Cluster “geographic concentration of interconnected businesses, suppliers, and associated institutions in a particular field. Clusters are considered to increase the productivity with which companies can compete, nationally and globally. In urban study, the term agglomeration is used.”* *Taken from: http://en.wikipedia.org/wiki/Industry_cluster
  3. 3. ABOUT THE GTA FOOD & BEVERAGE CLUSTER… • One of Toronto’s Key Industry Cluster • Annual Sales figure of $17 billion • The 3rd largest in North America
  4. 4. ABOUT THE GTA FOOD & BEVERAGE CLUSTER… • In 2002, there were 50,000 people employed in Toronto's food processing industry. • Employment in this sector has increased at a rate of 5% per year. • Within the next 10 years, employment growth rates are expected to double.
  5. 5. CLUSTER MEMBERS
  6. 6. HOW IS CLUSTER DIVIDED?
  7. 7. SUPPORT STRUCTURES IN PLACE… The Toronto Food & Beverage Cluster benefits tremendously from the support of many, such as: Toronto Food Industry Advisory Committee Guelph Food Ontario Food Technology Terminal Centre Support Structures In Place
  8. 8. WHERE TO GET INFORMED…THROUGH MARKETING & SUPPORTING ACTIVITIES Winterlicious @ Toronto Restaurants Presented by American Express Experience a series of mouth-watering culinary events or indulge in great food at great value with the ever-popular prix fixe restaurant promotion. The WinterCity Festival and Winterlicious are scheduled to run from January 29 - February 11, 2010.
  9. 9. WHERE TO GET INFORMED…THROUGH MARKETING & SUPPORTING ACTIVITIES Summerlicious 150 of Toronto's top restaurants offer residents and tourists alike the opportunity to sample a wide variety of diverse and innovative cuisine through prix fixe menus. Summerlicious is scheduled to run from July 3-19, 2009
  10. 10. COMPETITOR 1: NORWEGIAN FOOD CLUSTER
  11. 11. NORWEGIAN FOOD CLUSTER The Norwegian food industry consists of companies  that turn raw materials into processed goods, like fish products, chocolate, meat products, bottled milk, pizzas, beverages etc. Raw materials are mainly supplied by domestic farmers or fishermen. There is hence a strong interdependency between  the food companies and the domestic producers of raw materials.
  12. 12. COMPETITOR 2: THE CHICAGO PROCESSED FOOD CLUSTER Chicago: 5th most-popular headquarters location for Fortune 500 companies
  13. 13. CHICAGO PROCESSED FOOD CLUSTER Over the past 150  Processed Food  years, access to dairy Cluster one of the and grains gave rise to largest manufacturing a robust dairy, meat, sub-sectors in the US milling, baking, and as economy technology improved, a specialized processed food cluster built around global branded food companies, such as Kraft, Quaker and Sara Lee http://www.isc.hbs.edu/pdf/Student_Projects/Chicago_Processed_Food_2006.pdf
  14. 14. THANK YOU Bon Appétit

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