My Personal Brand...In A Nutshell


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My Personal Brand...In A Nutshell

  1. 1. My Personal Brand Plan …In A Nutshell Megan Vickell
  2. 2. I use my resourcefulness, creativity and public speaking skills to help fitness, entertainment and community organizations communicate their key message to clients. PERSONAL STATEMENT
  3. 3. Goals <ul><li>To develop an authentic personal brand while maintaining an honest and true depiction of myself. </li></ul><ul><li>To increase my online presence. </li></ul><ul><li>To obtain an internship with a company whose values align with physical fitness, entertainment and community events. </li></ul><ul><li>To continuously re-evaluate my personal brand as I evolve. </li></ul><ul><li>To narrow down a specific target audience. </li></ul>
  4. 4. Objectives <ul><li>To have over 200 followers on Twitter by the end of the summer semester. </li></ul><ul><li>Join two public relations associations and attend four networking events before September, 2010. </li></ul><ul><li>Develop a unique and instantly recognizable brand by contributing to my blog once a week. </li></ul><ul><li>To volunteer with at least 2 organizations with the next 6 months. </li></ul><ul><li>To perform 3 information interviews with companies whose values are aligned with fitness, entertainment or community events. </li></ul>
  5. 5. Resourceful Creative Problem Solver Healthy lifestyle Entertainment Personable Organized On-the-go Adapatable FITNESS Motivated Thorough Funny Dance Music Events KEY MESSAGES Community
  6. 6. SWOT <ul><li>STRENGTHS </li></ul><ul><li>Strong education background in business. </li></ul><ul><li>Good work ethic. </li></ul><ul><li>Passionate and knowledgeable about health, wellness and physical fitness. </li></ul><ul><li>WEAKNESS </li></ul><ul><li>Lack public relations industry experience. </li></ul><ul><li>Limited experience with social media applications and online branding. </li></ul><ul><li>My writing style is simple and concise, but not unique enough. </li></ul><ul><li>OPPORTUNITIES </li></ul><ul><li>There is demand from employers to develop an online presence. </li></ul><ul><li>Volunteer opportunities are available to gain experience in public relations. </li></ul><ul><li>Network opportunities are available to make connections, explore career interests and gain industry information. </li></ul><ul><li>THREATS </li></ul><ul><li>Competition from other personal brands make it difficult to stand out. </li></ul><ul><li>Competition from other PR students for internship placements and job opportunities. </li></ul><ul><li>My target audience is too general and may appear to lack specific direction. </li></ul>
  7. 7. STRATEGIES <ul><li>Develop my personal brand through various social media applications LinkedIn, Twitter, etc. </li></ul><ul><li>Expand my network in the public relations industry and with, entertainment, fitness and community organizations. </li></ul><ul><li>Volunteer with organizations whose values are centered on healthy lifestyles, entertainment and community events. </li></ul><ul><li>Reassess my brand plan on a regular basis. </li></ul>
  8. 8. TACTICS <ul><li>Networking: join CPRS and IABC, and attend networking events. </li></ul><ul><li>Gain Experience: find volunteer opportunities through Humber instructors, Charity Village and City of Toronto (and eventually CPRS/IABC). </li></ul><ul><li>Blogging: blog more frequently to help develop my own distinct voice. </li></ul><ul><li>Information Interview: conduct information interviews with companies that have similar health, wellness, entertainment and community values. </li></ul><ul><li>Specific Target Audience: research companies within the domain of fitness, entertainment and community events and begin to narrow my target audience. </li></ul><ul><li>Develop Personal Brand: subscribe, read and comment on more personal branding blogs: Anna Farmery “The Engaged Brand”, David Sandusky “Your Individual Brand” and John Moore “Brand Autopsy”. </li></ul><ul><li>Twitter: seek-out and follow Twitter groups, organizations and PR professionals focusing on fitness, entertainment and community. </li></ul><ul><li>Mentor: connect with my mentor on a quarterly basis to re-evaluate and develop my personal brand. </li></ul>
  9. 9. CHANNELS LinkedIn Megan Vickell Twitter Megan_Vickell Blogspot Ning Megan Vickell Facebook Megan Vickell
  10. 10. CRITCLE PATH Deadlines * Update blog four times per month <ul><li>Obtain 200 followers on Twitter </li></ul><ul><li>Attend networking event (4 of 4) </li></ul>August 30, 2010* <ul><li>Volunteer with organization (2 of 2) </li></ul><ul><li>Conduct information interview (3 of 3) </li></ul>July 31, 2010* <ul><li>Subscribe to two more personal branding blogs </li></ul><ul><li>Attend networking event (3 of 4) </li></ul>June 30, 2010* Attend networking event (2 of 4) Conduct information interview (2 of 3) May 31, 2010* <ul><li>Obtain 100 followers on Twitter </li></ul><ul><li>Volunteer with organization (1 of 2 ) </li></ul>April 30, 2010* <ul><li>Attend networking event ( 1 of 4) </li></ul><ul><li>Conduct information interview (1 of 3) </li></ul>May 31, 2010* <ul><li>Update resume on LinkedIn </li></ul><ul><li>Deadline to subscribe to CPRS and IABC </li></ul><ul><li>Begin researching target audiences </li></ul>April 30, 2010* <ul><li>Subscribe to two personal branding blogs </li></ul><ul><li>Update LinkedIn profile </li></ul>March 31, 2010*