Županijski savjet mladih OBŽ - prezentacija održana 06.11.2012

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Prezentacija održana za mlade ljude u Osječko-baranjskoj županiji u sklopu IT edukacije 2012 - 06.11.2012. godine

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Županijski savjet mladih OBŽ - prezentacija održana 06.11.2012

  1. 1. Internet:Revolucija komunikacije i marketinga escape d.o.o. miroslav@escapestudio.net
  2. 2. Zašto sam ovdje?1. Da predstavim svoju sliku interneta2. Da objasnim gdje i koliko se danas ulaže3. Da Vam pokažem put u kojem smjeru se razvijati4. Da Vam pokažem gdje se nalaze poslovi budućnosti5. Jer je Dario uspio organizirati moje predavanje
  3. 3. .Početak First Arpanet connection: 29. October 1969 between Charley Kline at UCLA and Bill Duvall at Stanford. http://www.guardian.co.uk/technology/interactive/2009/oct/23/internet-arpanet @mvarga
  4. 4. .prve domene/web-sjedišta: 15.03.1985. Danas se mjesečno dodaje oko 2 mil. novih! @mvarga
  5. 5. .domene suvrijednost Domenm do posla: Branimir Bračun Marija Pranjić
  6. 6. .internet je promijenio naš život “...The amount of information on the web is really exploding. They say that from the beginning of human history all the way up thru 2003 you took all the information that has ever been recorded, you take all the books that have been written, all the films that’s been produced, that’s about 40 egzabytes of information that was produced in all human history up to 2003. This year (2011) the World is producing about 800 egzabytes of information... and all that lines up on the web...”, DENIS WOODSIDE, SOURCE: http://www.youtube.com/watch?v=pK02FzSKotc @mvarga
  7. 7. .internet utječe na maloprodaju ....Over $155 billion worth of consumer goods was purchased online in the U.S. in 2009, yet a far larger portion of offline sales were influenced by online research, according to a March report from Forrester Research. Forrester estimates that $917 billion worth of retail sales last year were “web- influenced,” with online and web-influenced offline sales combined accounting for 42% of total retail sales. That percentage will grow to 53% by 2014, when the web will influence $1.4 trillion worth of in-store sales..... Source: http://selnd.com/dk0CTb @mvarga
  8. 8. .na internetu je Internet marketinga Internet marketing je dio tkz. NEW MARKETING! “..I define Old Marketing as the act of interrupting masses of people with ads about average products. New Marketing leverages scarce attention and creates interactions among communities with similar interests…” Seth Godin, Meatball Sundae “…In normal marketing, we do research and bidding and guessing and demographic / psychographic / behavior targeting and so much more just to guess when to interrupt people with a message about our brand. Utility marketing is about delivering such incredible value that you simply become part of your audiences life! Mobile platforms present an opportunity to achieve every marketers dream: right message at the right time to the right person at the right place. But they do demand that we forget traditional unimaginative ways of creating experiences and delivering value like relying on shouting/guessing. The opportunity has not exploded yet, but we are approaching that moment…” Avinash Kaushik, http://www.kaushik.net/avinash/mobile-marketing-customer-data-acquisition-behavior-targeting/ @mvarga
  9. 9. .internet marketing ulaganja Google ~ 40mlrdU$, Facebook ~ 4mlrdU$ http://www.businessinsider.com/like-hell-facebook-is-killing-google-2011-12?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_term=SAI%20Select&utm_campaign=SAI%20Select%20Mondays%202012-01-03 @mvarga
  10. 10. 1. SEARCH
  11. 11. .search sem = seo + sea (ppc) SEA (PPC) SEO
  12. 12. .ppc or Google AdWords Ian Ayres: “…Even small statistical datasets are more accurate than human prediction…” PPC SEO Using AdWords to find a job: Alec Brownstein
  13. 13. .traženje posla Iskoristili smo sličan model i zakupili smo imena i prezimena nekoliko desetaka direktora onih tvrtki za koje smo procijenili da bi mogli svoje proizvode plasirati putem web-shopa: Pozdrav Emil Tedeschi Imam prijedlog povećanja prodaje Atlantic-grupe pomoću interneta! Escapestudio.net/Miroslav Uložili smo u kampanju oko 40,00kn i uspjeli smo doći do razgovora s nekim ključnim osobama u tvrtkama gdje prije nismo mogli preskočiti niti portira. Probajte i sami 
  14. 14. .slanje poruke BP je potrošio oko 40 milijuna dolara u AdWords kampanju kako bi ublažio loše posljedice na imidž tvrtke nakon izazvane ekološki katastrofu. Naš klijent se naljutio što konkurencija oglašava njegov brend i pokrenuo je ovakvu kampanju: Može i opcija čestitanja ‘zakupom’ imena i prezimena osobe uz prikazivanje oglasa: Hej, Miroslav Varga (Ovo je bio vrlo popularan način Sretan rođendan i puno sreće čestitanja rođendana prije masovnog želi ti Od sveg srca tvoja Tanja! korištenja Facebooka i Twittera) Escapestudio.net/Miroslav
  15. 15. .zgodan primjer
  16. 16. 2. DISPLAY
  17. 17. .display/banner/contextual/RMA @mvarga
  18. 18. .displaySamo ako jesadržaj/kontekstweb straniceodgovarajućizakupljenimključnim riječimaoglas se prikazuje
  19. 19. .RMA – Rich media ads: Rich media YoY (2011) +66%. Predviđanja: 50% bannera će biti RMA u 2015. Rich media ad IKEA http://www.youtube.com/watch?v=XwPHlp8OK70&list=PLA570C901AB66E15F&context=C379777eADOEgsToPDskLAk-ewp_4vHKyqPtydISA7 @mvarga
  20. 20. .segmentacija & remarketing +300% prihod http://www.youtube.com/watch?feature=player_detailpage&v=DpWzcjcBNtQ#t=188s @mvarga
  21. 21. 3. MOBILE
  22. 22. .započelo 1973. @mvarga
  23. 23. .mobilni internet http://www.google.com/events/thinkmobile2011/livestream.html
  24. 24. .SOLOMO: social – locale- mobile @mvarga
  25. 25. .# korisnika @mvarga
  26. 26. .# uređaja http://www.businessinsider.com/the-future-of-mobile-deck-2012-3 @mvarga
  27. 27. .mobilni Internet – uvijek blizu korisnika @mvarga
  28. 28. .this is not (y)our future http://www.youtube.com/watch?v=nJVoYsBym88&feature=share&list=P http://youtu.be/iuvyN4iZiP8
  29. 29. .što se događa u Svijetu? The mobile web is growing 8x faster than the equivalent desktop web from 10 years ago. http://searchengineland.com/schmidt-great-stage-search-is-autonomous-personal-50014 @mvarga
  30. 30. 4. SOCIAL
  31. 31. .social Social media interactions grow almost quadratic. In the real life some interactions are not being used. The number of connections is according to Metcalfe’s law: n (n-1) Connections = 2 The number of interactions is twice the number of connections because 1 connection can support 2 interactions A => B and B => A. If the number of connections (n) is very big the number of interactions is almost n 229 October 1969...at 10.30pm...a computer was Two phones have one connection bur two interaction.connected...to a second computer.... Twelve years 5 phones have 10 connections and 20 interactions.later...there were still only 213 computers on the 12 phones have 66 connections and 132 interactions.network.‘...on New Years Day 1994...there were an estimated 623 websites. In total. On the whole internet....’http://www.guardian.co.uk/technology/2009/oct/23/internet-40-history-arpanet @mvarga
  32. 32. .facebook http://youtu.be/YmwwrGV_aiE Do posla Facebookom i linkedinom: http://www.youtube.com/watch?v=ZVP7XFPC80Y&feature=share&list=PLA570C901AB66E15F @mvarga
  33. 33. .twitter @mvarga
  34. 34. .6 najvećih društvenih mreža www.businessinsider.com/chart-of-the-day-the-rise-of-pinterest-2012-2 @mvarga
  35. 35. .loši komentari pospješuju prodaju! http://www.socialmediaexaminer.com/10-ways-to-deal-with-upset-customers-using-social-media/ http://www.retailgazette.co.uk/articles/04144-bad-online-reviews-actually-help-retailers @mvarga
  36. 36. . starci stižu % of population on social network 2005 2008 2009 2010908070605040302010 0 18-29 30-49 50-64 65+ Age @mvarga
  37. 37. .društvene mreže služe za:IZVOR: What Do People Ask Their Social Networks, and Why? A Survey Study of Status Message Q&A Behavior, Meredith Ringel Morris, Jaime Teevan, Microsoft Research Redmond, WA, USA; Katrina Panovich Massachusetts Institute of Technology Cambridge, MA, USA , December 2010 @mvarga
  38. 38. .nova zanimanja – community managers.....The problem is when you are not a big company. If you have less than 30-50,000 fans, your social activity is not big enough to justify a full-time position. While you still need to post something every day, the number of questions and responses you get is not likely to take up 8 hours of your time.... IZVOR: http://www.baekdal.com/insights/can-you-really-outsource-social-media @mvarga
  39. 39. 5. VIDEO
  40. 40. .video1. Druga najveća tražilica na svijetu2. YouTube postoji od veljače 2005.Najveća je video mreža na svijetu.3. Druga najveća video mreža jem.youtube.com.4. Svake sekunde se spremi 72 satavideo materijala na YouTube5. Besplatan servis na kojem sepogleda 4 mlrd filmova svaki danSOURCE: GoogleblogDont get mad, get YouTube @mvarga
  41. 41. .importance of smm? Example 1: Rolling Rock - 15 % increase sales (look all the other media used also!!!): http://www.youtube.com/watch?v=L26ojvPFPKY&feature=player_embedded commercial: http://www.youtube.com/watch?v=s_5w0NvWdZE&feature=related Example 2: We have a company-policy and don’t care about SMM: http://www.youtube.com/watch?v=5YGc4zOqozo How much did it cost? Youtubom do posla Answer: http://www.poslovni.hr/133615.aspx Miguel Durão Example 3: We have learned from United Airlines: http://www.youtube.com/watch?v=PKUDTPbDhnA&feature=share&list=PLA570C901AB66E15F http://www.youtube.com/watch?v=4ESU_PcqI38&feature=share&list=PLA570C901AB66E15F Example 4: Best ad targeting : http://www.jutarnji.hr/srbija--samoubojice-i-inovativni-oglasi-na-rijeci/894302/ @mvarga
  42. 42. .trendovi http://www.forbes.com/sites/roberthof/2011/08/26/online-ad-spend-to-overtake-tv/ Online Ad Spend to Overtake TV by 2016 Mobile ads will overtake social ads and email marketing already this year (2011) Social media will grow relatively slowly …By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 26% of all advertising spend as they are embedded in the marketing mix... http://www.forrester.com/rb/Research/us_interactive_marketing_forecast%2C_2011_to_2016/q/id/59379/t/2 42 @mvarga
  43. 43. HvalaKontakt podaci: miroslav.escape@gmail.comČitajte blog: http://www.escapestudio.hrNaći ćete me brzowww.facebook.com/miroslawargatwitter.com/mvargahttp://www.linkedin.com/in/vargamiroslav @mvarga

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