A ppt on onlinemarketing tactics and how one can leverage it


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How we all can leverage online marketing and see double digit growth rate

By Muzzamil Khwaja

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A ppt on onlinemarketing tactics and how one can leverage it

  1. 1. A Presentation to leverage e-marketing But how to reach the most preferred target audience quickly ?
  2. 2. <ul><li>Internet Penetration in India 2009-10 </li></ul><ul><li>As per market research.com , the total population of online peoples in India is $47 millions and is growing at the CAGR of 10% in 2009-10 </li></ul><ul><li>The customer base of regular internet user had grown to 3.5 millions in 2009-10 </li></ul><ul><li>3 out of 4 internet users are now on the net ‘daily </li></ul><ul><li>82% of internet users in India fall in the ‘prime life’ age group of 19-35 years </li></ul><ul><li>On ‘multiple’ access basis, place of work ( office, school, colleges, etc.) still continues to be the single largest place for accessing internet at 68%. Usage form home follows next at 50% and then by cybercafés at 45%. </li></ul><ul><li>Single most preferred’ place of access, home (37%) scores over the office ( 30%) as well as cybercafé (15%) noticeably </li></ul><ul><li>. </li></ul>. Online Job portal market in India- Market evaluation 1. The estimated size of online job portals lies in the range of 330- 550 Crore INR, growing at the rate of 10-15% in 2009-10 2. According to IAMAI, a trade association representing the online content and advertising, e-commerce and mobile content and advertising industry, Indians go online for a number of activities including e-mail and IM (98 percent); job search (51 percent ); banking (32 percent); bill payment (18 percent); stock trading (15 percent); and matrimonial search (15 percent) 3 .Rural job portals are the next talk of the town topic, as the market is still untapped and holds a lot of potential 1
  3. 3. 1. To run a successful marketing strategy we first need to understand business model, target segments, Target market, market potential, market growth, market evaluation, unique selling preposition and many more 2. We analyze the various industry dynamics in the industry like product or service selling verticals, competition, marketing objective, pricing, brand positioning, geographical location/ service reach, depth of website content and promotional budget to get the most out of each dollar you spend. 3. After understanding the business model, devising a marketing road map that keeps your business high on ROI year on year. 2
  4. 4. <ul><ul><li>Devise ‘Marketing Strategy based on the stretch revenue targets for 2010-2011 </li></ul></ul><ul><ul><li>Redesign ‘current website to significantly improve lead generation / conversion and customer engagement </li></ul></ul><ul><ul><li>Add and diversify marketing channels (preferably online) to increase the number of leads for both B2Band B2C segments, while maintaining / increasing the “Quality” of those leads . </li></ul></ul><ul><ul><li>Improve brand appeal to position against local and national top 3 competitors while creating a community and motivating the customer base and promoting loyalty </li></ul></ul><ul><ul><li>Cultivate a feedback loop with Sales to inform and better Marketing efforts </li></ul></ul><ul><ul><li>Most importantly, positively impact revenues primarily through focused and channeled marketing efforts </li></ul></ul>3
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  9. 9. Focus on Search Engine Optimization & Social Networking Marketing <ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Site Analysis </li></ul><ul><li>Off-Page Optimization </li></ul><ul><li>On-Page Optimization </li></ul><ul><li>Social Media Optimization (SMO) </li></ul><ul><li>Link Syndication </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Setting up social accounts </li></ul><ul><li>Get communities connected </li></ul>Our Goal - SEO We’ll target the popular keywords as listed out in the table to ensure top ranking on Google and other search engines. 8 Keywords - Position-Google Keywords - Position - Yahoo referral job portal- 1 st page- 10 th position referral job portal- 1 st page- 5 th position rewards giving job portals,1st page, 7th position rewards giving job portals,1st page, 6th position
  10. 10. <ul><ul><li>Focus on Multi-Channel Online Promotions </li></ul></ul><ul><ul><li>Online Campaigns </li></ul></ul><ul><ul><li>Google, Yahoo & Social Networking for Pay per Click </li></ul></ul><ul><ul><li>Analysis of budget forecasts, planning and Estimates </li></ul></ul><ul><ul><li>Website promotions through all search engine paid programs including social pay per click </li></ul></ul><ul><li>Search Engine Optimization </li></ul><ul><ul><li>On-page optimization </li></ul></ul><ul><ul><li>Off-Page optimization </li></ul></ul><ul><ul><li>Keywords research and analysis </li></ul></ul><ul><ul><li>Link syndications </li></ul></ul><ul><ul><li>Ranking tracking and reporting </li></ul></ul><ul><li>Banner Advertisements </li></ul><ul><ul><li>Banner design </li></ul></ul><ul><ul><li>Banner Promotion (2-3) on targeted websites for branding </li></ul></ul>9
  11. 11. <ul><ul><li>Focus on Content Marketing & Continuation of Online Marketing </li></ul></ul><ul><ul><li>Community Building and Forum participation </li></ul></ul><ul><ul><li>Blog promotions across targeted websites </li></ul></ul><ul><ul><li>Article syndication across ezines.com and other top rated websites </li></ul></ul><ul><ul><li>RSS and social bookmarking submission </li></ul></ul><ul><li>Newsletters & Press Releases </li></ul><ul><ul><li>Design and development of newsletters for subscribers </li></ul></ul><ul><ul><li>Launch of newsletters with special offer </li></ul></ul><ul><li>Continuation of Online Campaigns and SEO </li></ul><ul><ul><li>Refine, updates and monitor the ongoing campaigns </li></ul></ul><ul><ul><li>On-page optimization of website on Google, Yahoo and Bing </li></ul></ul><ul><ul><li>Landing page optimization with A/B or Multivariate testing </li></ul></ul><ul><ul><li>Campaign optimizer </li></ul></ul><ul><ul><li>Performance Reports </li></ul></ul>10
  12. 12. <ul><ul><li>Focus on Community Building and Performance Measurement </li></ul></ul><ul><ul><li>Community Building & Social Networking Websites </li></ul></ul><ul><ul><li>Setting up account in high-profile social networking websites such as Facebook.com, MySpace, Squidoo.com, Twitter and LinkedIn </li></ul></ul><ul><ul><li>Regular postings and exchange of comments </li></ul></ul><ul><ul><li>Forum participation and link networking across existing community </li></ul></ul><ul><li>Google Analytics & Measurement </li></ul><ul><ul><li>Web analytics & KPIs </li></ul></ul><ul><ul><li>Evaluation of web site and maintenance </li></ul></ul><ul><ul><li>Monthly Performance report and recommendations </li></ul></ul><ul><li>Lead Nurturing & Continuation of Online Campaigns </li></ul><ul><ul><li>Lead nurturing programs </li></ul></ul><ul><ul><li>Continuation of online campaigns </li></ul></ul><ul><ul><li>Marketing strategies & recommendations </li></ul></ul>11