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Term Mining and
Terminology
Management
A Corporate Setting Perspective
Awareness
Globally active organizations whose core
business is not communications-related
(translation, localization, info...
Translation-
oriented
terminology
Only 41% of localization-mature
organizations have some terminology
management policy in...
Scope
• Technical documentation
• Controlled languages
• Translation and localization
• Translation automation
• Content a...
Integrations
Documentation
CMS Website
Marketing
Service & Support
LMS
Term Mining andTerminology Management in a Corporat...
Costs
(IDC,2004)
• Productivity of knowledge workers
• 15% to 35% searching for information
• Successfully completed 50% o...
Terminology
cost multiplier
(JörgSchütz/RitaNübel)
Term Mining andTerminology Management in a Corporate Setting Perspectiv...
Indexing for
searching
• 15’ per query
• 3.75’ per day
• $500 per adult worker per year
• 160 hours of reading each and ev...
Costs/Benefits
• Huge costs in the short term
• $150 per terminological entry (J.D. Edwards, 2001)
• The practical value d...
Accuracy Fundamental accuracy of statement is
the one sole morality of writing.
Term Mining andTerminology Management in a...
Payback
• Cost reduction
• Authoring, localization, training, customer service
• Overhead
• Time reduction in the producti...
Controlled
languages
The most valuable of all talents is that of
never using two words when one will do.
Term Mining andTe...
Fatal errors
• The LinateAirport disaster (Oct 8, 2001)
• Deficiencies in the airport layout and procedures
• Violations o...
Keywords
advertising
Rem tene, verba sequentur
(Keep to the subject, words will follow)
Marcus Porcius Cato (Cato the Cens...
The long tail
Rerum enim copia verborum copiam gignit
(All this gives rise to a plethora of words)
Cicero
Term Mining andT...
Term mining
• Complex knowledge-intensive task
• Different approach for different scope
• Hard to grasp in a corporate set...
Mining terms
• Linguistic approach
• Based on rules and dictionaries
• Collocations
• One language at a time
• Issues
• Lo...
TaaS test drive
• Building a Localization Kit
• 13688 words, 142 repetitions
• memoQTerm Extraction
• Statistical analysis...
Complexity
problems
If all you have is a hammer, everything
looks like a nail
Term Mining andTerminology Management in a C...
Terminology
management
in the cloud
Pros
• ZeroTCO
• Availability and deployability
• Collaboration features
Cons
• Limite...
ROI
The proof of performance, i.e. ROI
considerations, of terminology
management within the corporate setting
is a challen...
LWSpecial
Term Mining andTerminology Management in a Corporate Setting Perspective
Thank you
Term Mining andTerminology Management in a Corporate Setting Perspective
info@s-quid.it
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Term Mining and Terminology Management in a Corporate Setting Perspective

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The time spent looking for and not finding information cost an organization a total of $6 million a year, not including opportunity costs or the costs of reworking existing information that could not be located. Only 41% of localization-mature organizations have some terminology management policy in place, almost solely translation-oriented. Then we must show how terminology management works, demonstrate its power, through controlled languages, ontologies, search engine applications, content and knowledge management applications, and e-learning systems.

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Term Mining and Terminology Management in a Corporate Setting Perspective

  1. 1. Term Mining and Terminology Management A Corporate Setting Perspective
  2. 2. Awareness Globally active organizations whose core business is not communications-related (translation, localization, information management, etc.) are generally unaware of the benefits of performing terminology management. KaraWarburton, LISA, 2001 Term Mining andTerminology Management in a Corporate Setting Perspective
  3. 3. Translation- oriented terminology Only 41% of localization-mature organizations have some terminology management policy in place, almost solely translation-oriented Term Mining andTerminology Management in a Corporate Setting Perspective
  4. 4. Scope • Technical documentation • Controlled languages • Translation and localization • Translation automation • Content and Knowledge Management Systems • Knowledge organization • Taxonomies and ontologies • Learning Management Systems • Knowledge nugget (knowledge representation) • Self-contained reusable educational entities (Learning Object Metadata, IEEE 1484.12.1) • Marketing management • Customer service • SEM/SEO • Sentiment analysis Term Mining andTerminology Management in a Corporate Setting Perspective
  5. 5. Integrations Documentation CMS Website Marketing Service & Support LMS Term Mining andTerminology Management in a Corporate Setting Perspective CVS
  6. 6. Costs (IDC,2004) • Productivity of knowledge workers • 15% to 35% searching for information • Successfully completed 50% of the time or less • Only 21% found the information they needed 85% to 100% of the time • $6 million a year looking for and not finding information • 15% of time for duplicating existing information • Opportunity costs • Reworking existing information that could not be located • $12 million a year Term Mining andTerminology Management in a Corporate Setting Perspective
  7. 7. Terminology cost multiplier (JörgSchütz/RitaNübel) Term Mining andTerminology Management in a Corporate Setting Perspective Product data Documentation development Authoring Editing Approval Localization Maintenance 0.1 - 0.2 0.5 1.0 2.0 5.0 10.0 20.0
  8. 8. Indexing for searching • 15’ per query • 3.75’ per day • $500 per adult worker per year • 160 hours of reading each and every week Term Mining andTerminology Management in a Corporate Setting Perspective
  9. 9. Costs/Benefits • Huge costs in the short term • $150 per terminological entry (J.D. Edwards, 2001) • The practical value does not match the technical value Term Mining andTerminology Management in a Corporate Setting Perspective
  10. 10. Accuracy Fundamental accuracy of statement is the one sole morality of writing. Term Mining andTerminology Management in a Corporate Setting Perspective
  11. 11. Payback • Cost reduction • Authoring, localization, training, customer service • Overhead • Time reduction in the production cycle • Immediate 1% payback for larger businesses • Productivity increase • Time-to-market • Qualitative improvements • Branding • Safety Term Mining andTerminology Management in a Corporate Setting Perspective
  12. 12. Controlled languages The most valuable of all talents is that of never using two words when one will do. Term Mining andTerminology Management in a Corporate Setting Perspective
  13. 13. Fatal errors • The LinateAirport disaster (Oct 8, 2001) • Deficiencies in the airport layout and procedures • Violations of ICAO regulations • Incorrect signs to runway • Incorrect, uncorrected readback • Non-standard phraseology • Irrelevant term (extension) leading to fatal misunderstanding Term Mining andTerminology Management in a Corporate Setting Perspective
  14. 14. Keywords advertising Rem tene, verba sequentur (Keep to the subject, words will follow) Marcus Porcius Cato (Cato the Censor) Term Mining andTerminology Management in a Corporate Setting Perspective
  15. 15. The long tail Rerum enim copia verborum copiam gignit (All this gives rise to a plethora of words) Cicero Term Mining andTerminology Management in a Corporate Setting Perspective
  16. 16. Term mining • Complex knowledge-intensive task • Different approach for different scope • Hard to grasp in a corporate setting perspective • Business intelligence Term Mining andTerminology Management in a Corporate Setting Perspective
  17. 17. Mining terms • Linguistic approach • Based on rules and dictionaries • Collocations • One language at a time • Issues • Loans • Synonyms, variants, abbreviations • Ellipses • Improper usage • Bitext • Knowledge bases • Knowledge discovery • Statistical approach • Language independent • Based on frequency • Repeated sequences of syntagmas • The frequency threshold must be specified • Frequency does not necessarily means importance • Much “noise” • Monolingual corpus • Indices • Controlled languages • Keywords • TQA Term Mining andTerminology Management in a Corporate Setting Perspective
  18. 18. TaaS test drive • Building a Localization Kit • 13688 words, 142 repetitions • memoQTerm Extraction • Statistical analysis • 815 term entries from the English document • 647 term entries from translation memory • Tilde Wrapper System for CollTerm (TWSC) • Linguistic analysis enriched by statistical features • 3046 term entries • KilgrayTerminology extractor • Statistical analysis • 3218 term entries Term Mining andTerminology Management in a Corporate Setting Perspective
  19. 19. Complexity problems If all you have is a hammer, everything looks like a nail Term Mining andTerminology Management in a Corporate Setting Perspective
  20. 20. Terminology management in the cloud Pros • ZeroTCO • Availability and deployability • Collaboration features Cons • Limited scalability • Security issues • Integration costs Term Mining andTerminology Management in a Corporate Setting Perspective
  21. 21. ROI The proof of performance, i.e. ROI considerations, of terminology management within the corporate setting is a challenge for future projects. Stefan Kremer, 2005 Term Mining andTerminology Management in a Corporate Setting Perspective
  22. 22. LWSpecial Term Mining andTerminology Management in a Corporate Setting Perspective
  23. 23. Thank you Term Mining andTerminology Management in a Corporate Setting Perspective info@s-quid.it

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