Branding challenges and opportunities

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Branding challenges and opportunities

  1. 1. BRANDING CHALLENGESAND OPPORTUNITIES TEAM NUMBER 6 MUZAMIL QUADIR JUNAID HASSAN IMRAN KHAN
  2. 2. RECENT DEVELOPMENTS Shift from strategy to tactics Shift from advertising to promotion Online Shopping Opportunities from technology Sophisticated buyers
  3. 3.  Consistency: Everyone in the company has an impact on the brand Clutter: Standing out and forming association is difficult
  4. 4.  Savvy Customers Mature markets ( desktop PC’s ) Difficulty in differentiation Short term performance orientation New communication options Brand proliferation
  5. 5.  Greater accountability Increased cost Media fragmentation Increased competition
  6. 6.  Cost Clutter Fragmentation Technology
  7. 7.  Globalization Low priced competition Brand extensions Deregulation

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