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1
“Production Operation & Management”
On the topic
“The Spirit School Samnabad Campus”
Presented To:
“Sir Asad Butt”
Presented By:
Umer Shareef MCE-12163
Salman Anjum MCE-12157
Mutahir Bilal MCE-12147
Ayaz Ali MCE-12148
Hina Anjum MCE-12112
Aasia Noreen MCE-12173
Class M.Com
Semester 4th
Evening
Superior University
Lahore.
2
Contents
Introduction …………………………….. 04
Mission Statement …………………………….. 04
Vision ……………………………. 04
Target Custome …………………………….. 05
Market Segmentation ………………………….… 05
Market Positioning ………………………….... 05
Marketing and promotion ……………….…… 05
Campuses ………………………….. 06
Nationwide School Franchises …………………….…. 06
Form for own Franchise ……….……….…..... 07
Salient features the Spirit School …………………… 07
Services ……………………….. 08
Academic Curriculum ………………………… 08
Pre School …………………………….…… 08
Pre-School - Grade 10th …………………………. 09
Layout of spirit school ……………………………….…. 09
Location ……………….…..... 10
Building Stories ……………….…..... 10
Area ………………………………….. 10
3
Features of split school system Building ………
10
Staff and Workers ……..………… 12
Pick and Droop …………………………….…… 12
Book Shop ………………………….. 13
Competitors analysis ……………………………….…. 13
SWOT Analysis ……………….…..... 16
4
Introduction:
The Spirit School is an academic institution established to meet the 21st century
education at your door step. During the first few years, a child goes through rapid physical
and mental development that demands an ideal instructional environment that could not
actualize this untapped reservoir of energy. The goal of The Spirit School is to help today’s
children become truly kids and global citizens. Its teaching methodology, addresses this
rapidly changing world filled with fantastic new problems as well as exciting new
possibilities. 21st century skills learned through our curriculum, which is interdisciplinary,
integrated, and intelligently designed, will prepare our young children to meet all modern
challenges skillfully and confidently.
This situation urgently make demands on the intelligentsia of our society to step
forward and open such schools which mean the overall development of our children
creating in them the characteristics needs to meet the challenges of the 21st century.
Mission Statement:
Our mission is to develop young men with active and creative minds, a sense of
understanding and compassion for others, and the courage to act on their beliefs. We stress
the total development of each child: spiritual, moral, intellectual, social, emotional, and
physical.
Our vision for each and every child is based on:
o Developing a balanced sense of self-awareness and respect.
o Finding a valued place in the school community.
o Learning to form healthy, lasting relationships and increasing their social
network.
5
Target Customer:
This school will a standardized and middle class school and the target market
of the school will be depend on area wise because of high standard and quality
education our target market is middle class. This school will be from nursery to
matric class.
Market segmentation:
We are targeting
o Samanabad
o Gulshan ravi
o Iqbal Town
o Muslim Town
o Chabaruji.
o Wahadat Road.
Market Positioning:
o Reasonable Fee.
o Largest Campus in Samnabad.
o No Admission Fee is charger at the time of
Admission
o We are offering scholarship to qualifying
Deserving students
o Highly educated and qualify Trained Faculty.
o Quality of Education provide to middle class.
o More secure and Discipline Environment
Marketing and promotion:
o Add in news paper
o Commercial Add Trough Cable in targeted Segments
o Distribution of the Broachers
o Placing of Flex on the targeted segments
6
Campuses:
o Gujranwala: Cantt Rahwali
o Gujranwala: Satellite Town
o Lahore: Wapda Town
o Sargodha: Satellite Town
o Faisalabad: Peoples Colony
Nationwide School Franchises:
Being the fastest growing Educational Group of Pakistan, Superior Group
decided to take a giant leap in 2010 by introducing franchises of Superior Colleges,
Superior Grammar School and Spirit School System. The franchise project was
launched with a view to let more and more people experience the soundness and
strength of the education facilities of the Superior Group. On the basis of our
educational experience and acquired expertise in this field, we invite you to get
Superior Franchises and join hands with us in developing a Superior Pakistan.
Nationwide School Franchises:
o Enjoy the reputation of the fastest growing institute of Pakistan
o Visionary leadership with a mission to promote quality education
o Complete career development path from play group to PhD level
o Collaborations with international institutions
o Large network of around 45 campuses nationwide with nearing fifty thousand
students studying and over 1, 00,000 Alumni.
o Superior training support by Center for Human Resource Development
o Superior teaching and learning methodologies
o Superior HR support
o Superior Legal support
o Superior marketing support
o Shared expenses to bring higher returns
o Contribution towards building a Superior Pakistan
o IT support, with web based Student Information System software.
During the first few years of childhood, children go through rapid physical and
mental development. Therefore, we offer a curriculum that is designed to provide a
well-rounded and concrete foundation for the crucial early years of a child's life as
he/she prepares for school.
7
Our pre-school provides an environment where teachers establish individual
bonds with young students; activities are designed to engage young minds to create
a culture that facilitates learning, while providing an environment for skills and social
development. The first start of a child's life is important and its success is
significantly influenced by the active involvement of parents and teachers. Parents
are encouraged to be informed and made aware of how their contribution can enrich
their child's learning experience.
Form for own Franchise:
Attached with assignment:
Salient features the Spirit School:
o Education for
All.
o Quality
education for
all.
o Affordable
education at
National
Level.
o Spirit school
designed and
developed
syllabus from
Playgroup to
KG classes.
o Visual based
learning.
o Focus based
teaching.
o Development of true national character
o Web Portal.
o A fully equipped Science Laboratory.
o A highly trained and motivated faculty.
o A well-stocked library.
8
o Use of education technology for better academic results.
o Trained coaches of national level.
Services:
Academic Curriculum:
The Spirit school academic curriculum is unique in its depth of content and richness
of material. The framework set by the curriculum focuses intensely on the core
subjects of English, Mathematics, General Science and Computer Skills which
provides the foundation for students to explore and excel at many other academic
disciplines that are integral to the Spirit school experience.
The Spirit school curriculum has continuously evolved over a period of more than
four decades in which teams of qualified curriculum developers have continuously
monitored its execution by experienced teachers on students with a wide spectrum
of both aptitude and requirements.
Pre School:
Our Pre school offers a broad, high quality, comprehensive education designed to
bring out the best in our students. English (Literacy) and Mathematics (Numeracy)
are the central elements of our junior school curriculum. These are delivered with
vigor stemming from proven and traditional teaching methods which are bolstered
by latest innovation in modern practice.
Our Pre school prepares students for entry into the Senior School. To achieve this,
the students are expected to work at challenging levels that help them to excel in
developing core skills and knowledge competencies. Stress is placed not only on
academic excellence, but also social awareness and independence. The
stimulating curriculum enables them to develop intellectually, artistically and
aesthetically. Co-curricular activities encourage students to grow in areas of
particular interest. We offer a variety of clubs that include Karate, Gymnastics,
Yoga, Cooking, Dance, Debating and Public speaking, Creative Writing, Soccer,
and Cricket to name a few.
9
Pre-School - Grade 10th
:
o English
o Urdu
o Science
o Islamiyat
o Social Studies
o Mathematics
o Art
o Physical Education
o Library
o Compulsory Subjects
o English Language
o English Literature
o Mathematics (Syllabus D)
o Pak. Studies
o Urdu (Syllabus A)
o Elective Subjects
o Accounts
o Additional Mathematics
o Art & Design
o Biology
o Business Studies
o Chemistry
o Physics
o Statistics
o World History
Layout of spirit school:
We have planned to establish a spirit school system. Layout is attached at the end.
10
Location:
The location of the spirit school system will be situated in 582/ N Samanabad
lahore. Following is the snapshot of location of spirit school system.
Building Stories:
The building of spirit school system will be of triple storey and following is the detail
of the layout of school.
Area:
The spirit school system will be150x120 sq. ft,(6 kanals.)
Features of split school system Building:
Following are the feature of spirit school system building.
o The features of building are as follows:
11
o There will be 18 air condition class rooms in the campus 6 for the each floor
as well.
o One conference room
will be made on 2nd
floor for meetings and
discussion.
o One staff room will be
made on 1st
floor for
teachers.
o One principal office will
be made on 1st
floor of
building.
o There will be front and
back grassy ground for
assembly and playing
as well.
o There will be a restricted area for the parking.
o There will be waiting area for parents and guardians who come to the school.
o A special reception area set on right side of 1st floor.
o There will be computer lab for promote IT knowledge.
o There will be a special play room for playing in break time and different types
of toys will be set in that room for enjoyment.
o Two tuck shop will be made one on back ground area other on 2nd
floor.
o A book shop will also be made on back ground area for purchasing books and
uniform of the school.
o A bathroom area will be established separately on every floor.
12
Staff and Workers:
o We have planned to that there will be 20
teachers, 1 principal and 1 vice principal in the
staff.
o For security purpose 8 security guards will be
appointed.
o 8 maids will be appointed to handle the kids,
o 8 peons will be appointed to maintain the
cleanliness of the school.
Pick and Droop:
The pick and drop service will be provided to the students of the school in the Lahore
city. Following types of pickup vehicles will be used for this purpose.
13
Book Shop:
A book shop will
be available in
the school from
where children
can purchase
their course
books, stationery
and uniform.
Competitors analysis:
Following are the main competitors of Spirit school,which provide such type of
services in education field.we visit three schools in samnabad so we are able to
write our strength and others weaknesses.
14
Spirit school:
Campus Building:
Our campus building
is largest school
building in samnabad
Career Planning:
Complete career
development path
from play group to
PhD level.
Security:
Security on campus
with close circuits
cameras.
Scholarship:
We provide
scholarship to brilliant
student.
American lyctuff:
Not big as compare to our
campus .
Not focus on career
planning.
Many security threats.
No scholarship for student.
Allied School:
Very small campus building
as compare to our campus.
Complete career playing
like us.
Security system is not
good.
No scholarship for
students.
The Educator:
Campus building is not
according to standard.
Not proper career
planning.
Security system is
average.
No scholarship for
students.
15
Pick and Drop:
We provide pick and
drop facility to student
and staff.
Special Teacher
Trainings:
Before starting the
session there is spcial
training program for
teacher.
Sponsorship:
Mr. Wasi Shah’s
popularity among people
for spirit school
advertisement.
No pick and drop facility
provide by institute.
No teachers training.
No kind of sponsorship by
any personality.
No pick and drop facility
provide by institute.
No teachers training.
No kind of sponsorship by
any personality.
No pick and drop
facility provide by
institute.
No teachers training.
No kind of sponsorship
by any personality.
16
SWOT Analysis:
•Physical Presence/ Location
•Leading Brand
•Work/ Study/ Social Balance
Strength
•Technology
•Lack Of Integrated System.
•Self Criticism
Weakness
•Increased Student And Enrolment
•Imporve Name Recognition
•National Expansion
Opportunity
•Competitor
•New Entrance in to market
•Techenolgy Advancement
Threats

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The Spirit School Samnabad Campus

  • 1. 1 “Production Operation & Management” On the topic “The Spirit School Samnabad Campus” Presented To: “Sir Asad Butt” Presented By: Umer Shareef MCE-12163 Salman Anjum MCE-12157 Mutahir Bilal MCE-12147 Ayaz Ali MCE-12148 Hina Anjum MCE-12112 Aasia Noreen MCE-12173 Class M.Com Semester 4th Evening Superior University Lahore.
  • 2. 2 Contents Introduction …………………………….. 04 Mission Statement …………………………….. 04 Vision ……………………………. 04 Target Custome …………………………….. 05 Market Segmentation ………………………….… 05 Market Positioning ………………………….... 05 Marketing and promotion ……………….…… 05 Campuses ………………………….. 06 Nationwide School Franchises …………………….…. 06 Form for own Franchise ……….……….…..... 07 Salient features the Spirit School …………………… 07 Services ……………………….. 08 Academic Curriculum ………………………… 08 Pre School …………………………….…… 08 Pre-School - Grade 10th …………………………. 09 Layout of spirit school ……………………………….…. 09 Location ……………….…..... 10 Building Stories ……………….…..... 10 Area ………………………………….. 10
  • 3. 3 Features of split school system Building ……… 10 Staff and Workers ……..………… 12 Pick and Droop …………………………….…… 12 Book Shop ………………………….. 13 Competitors analysis ……………………………….…. 13 SWOT Analysis ……………….…..... 16
  • 4. 4 Introduction: The Spirit School is an academic institution established to meet the 21st century education at your door step. During the first few years, a child goes through rapid physical and mental development that demands an ideal instructional environment that could not actualize this untapped reservoir of energy. The goal of The Spirit School is to help today’s children become truly kids and global citizens. Its teaching methodology, addresses this rapidly changing world filled with fantastic new problems as well as exciting new possibilities. 21st century skills learned through our curriculum, which is interdisciplinary, integrated, and intelligently designed, will prepare our young children to meet all modern challenges skillfully and confidently. This situation urgently make demands on the intelligentsia of our society to step forward and open such schools which mean the overall development of our children creating in them the characteristics needs to meet the challenges of the 21st century. Mission Statement: Our mission is to develop young men with active and creative minds, a sense of understanding and compassion for others, and the courage to act on their beliefs. We stress the total development of each child: spiritual, moral, intellectual, social, emotional, and physical. Our vision for each and every child is based on: o Developing a balanced sense of self-awareness and respect. o Finding a valued place in the school community. o Learning to form healthy, lasting relationships and increasing their social network.
  • 5. 5 Target Customer: This school will a standardized and middle class school and the target market of the school will be depend on area wise because of high standard and quality education our target market is middle class. This school will be from nursery to matric class. Market segmentation: We are targeting o Samanabad o Gulshan ravi o Iqbal Town o Muslim Town o Chabaruji. o Wahadat Road. Market Positioning: o Reasonable Fee. o Largest Campus in Samnabad. o No Admission Fee is charger at the time of Admission o We are offering scholarship to qualifying Deserving students o Highly educated and qualify Trained Faculty. o Quality of Education provide to middle class. o More secure and Discipline Environment Marketing and promotion: o Add in news paper o Commercial Add Trough Cable in targeted Segments o Distribution of the Broachers o Placing of Flex on the targeted segments
  • 6. 6 Campuses: o Gujranwala: Cantt Rahwali o Gujranwala: Satellite Town o Lahore: Wapda Town o Sargodha: Satellite Town o Faisalabad: Peoples Colony Nationwide School Franchises: Being the fastest growing Educational Group of Pakistan, Superior Group decided to take a giant leap in 2010 by introducing franchises of Superior Colleges, Superior Grammar School and Spirit School System. The franchise project was launched with a view to let more and more people experience the soundness and strength of the education facilities of the Superior Group. On the basis of our educational experience and acquired expertise in this field, we invite you to get Superior Franchises and join hands with us in developing a Superior Pakistan. Nationwide School Franchises: o Enjoy the reputation of the fastest growing institute of Pakistan o Visionary leadership with a mission to promote quality education o Complete career development path from play group to PhD level o Collaborations with international institutions o Large network of around 45 campuses nationwide with nearing fifty thousand students studying and over 1, 00,000 Alumni. o Superior training support by Center for Human Resource Development o Superior teaching and learning methodologies o Superior HR support o Superior Legal support o Superior marketing support o Shared expenses to bring higher returns o Contribution towards building a Superior Pakistan o IT support, with web based Student Information System software. During the first few years of childhood, children go through rapid physical and mental development. Therefore, we offer a curriculum that is designed to provide a well-rounded and concrete foundation for the crucial early years of a child's life as he/she prepares for school.
  • 7. 7 Our pre-school provides an environment where teachers establish individual bonds with young students; activities are designed to engage young minds to create a culture that facilitates learning, while providing an environment for skills and social development. The first start of a child's life is important and its success is significantly influenced by the active involvement of parents and teachers. Parents are encouraged to be informed and made aware of how their contribution can enrich their child's learning experience. Form for own Franchise: Attached with assignment: Salient features the Spirit School: o Education for All. o Quality education for all. o Affordable education at National Level. o Spirit school designed and developed syllabus from Playgroup to KG classes. o Visual based learning. o Focus based teaching. o Development of true national character o Web Portal. o A fully equipped Science Laboratory. o A highly trained and motivated faculty. o A well-stocked library.
  • 8. 8 o Use of education technology for better academic results. o Trained coaches of national level. Services: Academic Curriculum: The Spirit school academic curriculum is unique in its depth of content and richness of material. The framework set by the curriculum focuses intensely on the core subjects of English, Mathematics, General Science and Computer Skills which provides the foundation for students to explore and excel at many other academic disciplines that are integral to the Spirit school experience. The Spirit school curriculum has continuously evolved over a period of more than four decades in which teams of qualified curriculum developers have continuously monitored its execution by experienced teachers on students with a wide spectrum of both aptitude and requirements. Pre School: Our Pre school offers a broad, high quality, comprehensive education designed to bring out the best in our students. English (Literacy) and Mathematics (Numeracy) are the central elements of our junior school curriculum. These are delivered with vigor stemming from proven and traditional teaching methods which are bolstered by latest innovation in modern practice. Our Pre school prepares students for entry into the Senior School. To achieve this, the students are expected to work at challenging levels that help them to excel in developing core skills and knowledge competencies. Stress is placed not only on academic excellence, but also social awareness and independence. The stimulating curriculum enables them to develop intellectually, artistically and aesthetically. Co-curricular activities encourage students to grow in areas of particular interest. We offer a variety of clubs that include Karate, Gymnastics, Yoga, Cooking, Dance, Debating and Public speaking, Creative Writing, Soccer, and Cricket to name a few.
  • 9. 9 Pre-School - Grade 10th : o English o Urdu o Science o Islamiyat o Social Studies o Mathematics o Art o Physical Education o Library o Compulsory Subjects o English Language o English Literature o Mathematics (Syllabus D) o Pak. Studies o Urdu (Syllabus A) o Elective Subjects o Accounts o Additional Mathematics o Art & Design o Biology o Business Studies o Chemistry o Physics o Statistics o World History Layout of spirit school: We have planned to establish a spirit school system. Layout is attached at the end.
  • 10. 10 Location: The location of the spirit school system will be situated in 582/ N Samanabad lahore. Following is the snapshot of location of spirit school system. Building Stories: The building of spirit school system will be of triple storey and following is the detail of the layout of school. Area: The spirit school system will be150x120 sq. ft,(6 kanals.) Features of split school system Building: Following are the feature of spirit school system building. o The features of building are as follows:
  • 11. 11 o There will be 18 air condition class rooms in the campus 6 for the each floor as well. o One conference room will be made on 2nd floor for meetings and discussion. o One staff room will be made on 1st floor for teachers. o One principal office will be made on 1st floor of building. o There will be front and back grassy ground for assembly and playing as well. o There will be a restricted area for the parking. o There will be waiting area for parents and guardians who come to the school. o A special reception area set on right side of 1st floor. o There will be computer lab for promote IT knowledge. o There will be a special play room for playing in break time and different types of toys will be set in that room for enjoyment. o Two tuck shop will be made one on back ground area other on 2nd floor. o A book shop will also be made on back ground area for purchasing books and uniform of the school. o A bathroom area will be established separately on every floor.
  • 12. 12 Staff and Workers: o We have planned to that there will be 20 teachers, 1 principal and 1 vice principal in the staff. o For security purpose 8 security guards will be appointed. o 8 maids will be appointed to handle the kids, o 8 peons will be appointed to maintain the cleanliness of the school. Pick and Droop: The pick and drop service will be provided to the students of the school in the Lahore city. Following types of pickup vehicles will be used for this purpose.
  • 13. 13 Book Shop: A book shop will be available in the school from where children can purchase their course books, stationery and uniform. Competitors analysis: Following are the main competitors of Spirit school,which provide such type of services in education field.we visit three schools in samnabad so we are able to write our strength and others weaknesses.
  • 14. 14 Spirit school: Campus Building: Our campus building is largest school building in samnabad Career Planning: Complete career development path from play group to PhD level. Security: Security on campus with close circuits cameras. Scholarship: We provide scholarship to brilliant student. American lyctuff: Not big as compare to our campus . Not focus on career planning. Many security threats. No scholarship for student. Allied School: Very small campus building as compare to our campus. Complete career playing like us. Security system is not good. No scholarship for students. The Educator: Campus building is not according to standard. Not proper career planning. Security system is average. No scholarship for students.
  • 15. 15 Pick and Drop: We provide pick and drop facility to student and staff. Special Teacher Trainings: Before starting the session there is spcial training program for teacher. Sponsorship: Mr. Wasi Shah’s popularity among people for spirit school advertisement. No pick and drop facility provide by institute. No teachers training. No kind of sponsorship by any personality. No pick and drop facility provide by institute. No teachers training. No kind of sponsorship by any personality. No pick and drop facility provide by institute. No teachers training. No kind of sponsorship by any personality.
  • 16. 16 SWOT Analysis: •Physical Presence/ Location •Leading Brand •Work/ Study/ Social Balance Strength •Technology •Lack Of Integrated System. •Self Criticism Weakness •Increased Student And Enrolment •Imporve Name Recognition •National Expansion Opportunity •Competitor •New Entrance in to market •Techenolgy Advancement Threats