[ DRIVING TOWARDS
A DISRUPTION ]
[ HBS CASE STUDY ANALYSYS ]
The main essence of this case study is to analyze the dramatic changes that
are happening within the MBA program and the innovation in
management education and will it have any effect on HBS MBA program
which is tied strongly to the legacies of the pivotal year 1924.
ROLL NO- 1334
DATE – 7TH JAN 2014
1. SYNOPSIS OF THE CASE.
CASE STUDY is all about the ‘disruption of management education’. It is about the changing model of the
management education and its effects and how the premium business school like Harvard Business School can
tackle the day to day changes. The Harvard graduate school of Business Administration was founded in 1908
under Dean Edwin F. Gay. With approval of president of Harvard University Charles he established first MBA
program .Clayton Christensen, the professor at Harvard Business School suggested that the established model of
management education is heading towards trouble but he also said that the top management programs can get
over this problem.
The case also highlights about the various features of Harvard which gives it a distinct edge as against the
competitors. First it throws light on the academics which is more focused on International Business and
experiential learning. Due to a great curriculum and methodology being followed, there has been rise in the
admissions from 30 in the first batch to 9000 in the batch of 2009-2011. It is interesting to note that Harvard grads
are always in the demand and this fact is evident from the pay package which these students receive. The median
salary which they receive is around 120000 $.
Harvard gives a field based education to their students and they used different technology in the classroom, and
come up with new program of HBSi which is Harvard Business School Interactive. Their product line were
articles, cases, role-playing exercise, simulators books and handful of pre-matriculation online courses and they
have their own Harvard Business review group. Massive online open courses that had changed the landscape for
management education and they have come up with different online courses which were free and that have
motivated students around the world. They have also started new course which was management education for
non-managers in which they teach business skill to students and they don’t give full institutional program
training. The corporate learning primarily targeted fortune 1000 businesses touting its blended learning which
mixed technology with live instruction.
This case study also details the innovations in education businesses which in present and in future have
consequences on HBS MBA Program such as online degree programs, massive online open courses and
company’s own corporate training facilities and management education for non-managers which focuses on
delivering and developing business skills to students with no need for a full institutional course.
2. WHAT ARE THE DIMENSIONS OF PERFORMANCE? DOES THE HBS PRODUCT OVER SERVE?
The dimensions of performance are
Quality of Education-The quality of their education is excellent, as education is what matters which is
defined by quality of their cases which world are using are the articles published by them.
Flexibility-Flexibility is highly important for an organization. Change is necessity of life. So changing
education system with changing competitive world is important. Harvard is doing so every year.
Student retention-Study is what retain student with the college and for that education/study quality
should be good, student should effectively understand each and everything, the teaching methods should
be good for the enhancement of student’s carrier.
Yes HBS to some extent is over serving as it is providing extra materials and creating extra pressure on
students, the curriculum HBS adopted is very enlarge, beside this HBS put the beyond quality in his students
and make them the best.
3. IF YOU THINK HBS IS INSULATED FROM DISRUPTION, ARE THE CIRCUMSTANCES
RIGHT MORE BROADLY IN THE INDUSTRY. DOES IT HAVE A LONG TERM IMPACT
Yes, HBS is insulated from disruption as, we know that HBS is the most premium business school in the world
and it has the ability to come over any kind of disruption. The plus points of HBS are
Their alumni are strong and well developed. It’s not easy to build a strong network but once made its
very difficult to break it. Network has become a strength for HBS
They have their own publishing house which supports them in branding and this thing is lacking in other
HBS publishes their own case studies and articles which are even used by other institutes for learning
They have launched online courses to compete with other institutes. This shows their tendency to be
according to current trends.
The present scenario and the circumstances according to the case study, are not that good for HBS. Now there
are so many threats to the HBS which occurred in terms of his competitor’s like Stanford university, Princeton
university, university of phoenix and university of Columbia and so on. A part from this the big companies like
GE, Deloitte and Goldman Sachs have started their own universities for teaching the management education to
their employees. Now, they do not have to go to any management school for hiring because of which the
management institutes will suffer a lot. But, it will not have a long term effect on HBS for sure because HBS
have also started some new and innovative management programs that are of a short-term and very effective
and useful for the working people and employees. Like AMP, GMP, OMP etc. HBS have also started some
online management programs also which are not AS SUCCESSFUL as their on-campus programs but they
know how to make them successful. In so many ways HBS have tied strongly to its legacies of the pivotal year
1924’. The ALUMNI network is another thing which makes HBS different from others. They are still on the top
as the revenue has increased to $509 million in 2011 as compare to $467 million in 2010. A sharp increase in
total assets. There are many institutes and companies that buys HBS cases and books. The quality of students
are better. The median salary of HBS students is more than any other institutes. HBS still are the king of
management education and a pioneer in itself.