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Artist Engage Lesson 1 of 4

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For slides from following workshop, check out: www.slideshare.net/ravindave

For video recaps of each week, check out:
https://www.youtube.com/playlist?list=PL4nfuvxE4gbQOwBMiEn1_agxMjQvbC4tu

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Artist Engage Lesson 1 of 4

  1. 1. July 10, 2013 A Digital Crash course for artists Hashtag: #ArtistEngage In partnership with
  2. 2. Workshop One PURPOSE: - Introduce and get to know the group. OUTCOME: - Constructive, collaborative conversation about off-stage fan engagement, what works and what can we do to get better engagement. STRUCTURE: 1. Introductions (15 mins) 2. How the game has changed (15 mins) a. People consume differently b. Why engagement matters 3. Group Discussion: (90 mins) a. Flip the switch b. Engagement c. Recruitment 4. PUi Band Meet / Greet / Q&A (30 mins)
  3. 3. HOW THE GAME CHANGED
  4. 4. 2013 Print Live Concert Live Concert Print 2003 HOW THE GAME CHANGED People consume differently today, than they did just ten years ago...
  5. 5. HOW THE GAME CHANGED PEOPLE ARE SPENDING ON MUSIC - JUST DIFFERENTLY
  6. 6. "Fans want more, There is a desire to engage at a different level than what they have." The music industry is missing out on Millions of dollars of revenue due to lack of fans engagement.
  7. 7. Today off-stage engagement is as important as your on stage performance. FLIP THE SWITCH ON
  8. 8. FLIP THE SWITCH #ArtistEngage do you flip the switch when you step off stage and the lights come on?
  9. 9. RAGE & ENGAGE How are you adapting to digital culture, what tools do you use to engage with your current fans? #ArtistEngage
  10. 10. FAN RECRUITMENT How are you adapting to digital culture, what tools do you use to engage with your fans? #ArtistEngage How do you recruit and engage new potential fans who want to know more about you?
  11. 11. Introducing PUI #ArtistEngage

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