Successfully reported this slideshow.

Music 4.5: Music & Sport - John Owrid, Sporting Mouth

303 views

Published on

Peer-to-peer play & share – networking strategy
Is fan behaviour driven by peer-to-peer competition? And how to capitalise and strategically piggy-back off peer-to-peer play and share behaviour, leveraging the human competitive streak without getting into outright gambling?
John Owrid, founder and CEO, Sporting Mouth

  • Be the first to comment

Music 4.5: Music & Sport - John Owrid, Sporting Mouth

  1. 1. Music 4.5 is organised by #m4pt5 Peer-to-peer play & share – networking strategy John Owrid, founder and CEO, Sporting Mouth
  2. 2. PEER-TO-PEER PLAY & SHARE
  3. 3. SPORT AND MUSIC HAVE OCEANS IN COMMON
  4. 4. IN SPORT YOU CAN’T (OFTEN) DO THIS.
  5. 5. SPORT INVOLVES LOVING AND HATING IN EQUAL MEASURE
  6. 6. SPORT IS DEFINITIVE MUSIC ISN’T
  7. 7. MUSIC IS FAN OWNED SPORT ISN’T.
  8. 8. WHERE IS SPORTING COMPETITION HEADING?.
  9. 9. 202m 62m 19.2M 2m 5m21m 29m 59m 12m 12m 12m 13m 15m 8m 2m source: PERFORM, Kantar 2013 MOBILE
  10. 10. PEER-TO-PEER
  11. 11. SOCIAL ‘APPLICATION’ NETWORKS.
  12. 12. USING COMPETITION TO REINFORCE SOCIAL BONDS.
  13. 13. © Copyright Sporting Mouth 2014 © Copyright Sporting Mouth 2014 A NEW PLATFORM.
  14. 14. © Copyright Sporting Mouth 2014 A NEW COMPETITION CURRENCY.

×