Personality & Image – A growing area of economic value
Digital technology is enabling an increasing number of new ways to ‘publish’ personality manifestations, both visibly and audibly. Yet, there exists no specific framework to facilitate regulated economic exploitation of image and personality – except for the registry for personality and image rights established end of November 2012 in Guernsey.
-Why was this step taken in Guernsey?
-What guarantees protection of image rights internationally?
-Definition of “image”…
-Popular obsession with celebrity underpins much of modern entertainment and marketing, is there a corresponding explosion of economic value of personality?
Presented by: John Ogier, Registrar of Intellectual Property, Government of Guernsey