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Save the Staffordshire Hoard Online Campaign - Kerri Keiwan Art Fund

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Paper presented at Museums Computer Group conference in Birmingham 17 June 2010

Published in: Technology
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Save the Staffordshire Hoard Online Campaign - Kerri Keiwan Art Fund

  1. 1. Save the Staffordshire Hoard Online Campaign
  2. 2. Save the Staffordshire Hoard <ul><li>Objectives </li></ul><ul><li>To raise awareness of the campaign to save the Hoard </li></ul><ul><li>To drive visitors to donate to the campaign </li></ul><ul><li>To inform visitors of the importance of the Hoard and why it should be saved </li></ul>
  3. 3. Save the Staffordshire Hoard <ul><li>Objectives </li></ul><ul><li>To capture data for new supporters </li></ul><ul><li>To raise awareness of the Art Fund and its work </li></ul><ul><li>To leverage the press activity generated by the hoard campaign </li></ul>
  4. 4. Save the Staffordshire Hoard <ul><li>Online Strategy : </li></ul><ul><li>Microsite </li></ul><ul><li>E-Bulletin </li></ul><ul><li>E-Newsletter </li></ul><ul><li>Banners </li></ul><ul><li>Book of Donors </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
  5. 5. Save the Staffordshire Hoard <ul><li>Design & Development by : </li></ul><ul><li>Bluefrog </li></ul><ul><li>Online banners, Email template, Design concepts </li></ul><ul><li>Online Solutions Ltd </li></ul><ul><li>Microsite development </li></ul>
  6. 6. Save the Staffordshire Hoard <ul><li>Microsite: </li></ul><ul><li>About the Hoard </li></ul><ul><li>Donate </li></ul><ul><li>News and Events </li></ul><ul><li>Find the Treasure </li></ul><ul><li>Spread the Word </li></ul><ul><li>Staffordshire Hoard Partnerships </li></ul>
  7. 7. Staffordshire Hoard Campaign Find The Treasure
  8. 8. Save the Staffordshire Hoard Donate Form and Spread the Word
  9. 9. Save the Staffordshire Hoard E-Bulletins and E-Newsletters
  10. 10. Save the Staffordshire Hoard <ul><li>Facebook </li></ul><ul><li>http://www.facebook.com/theartfund </li></ul><ul><li>Twitter </li></ul><ul><li>http://twitter.com/theartfunduk </li></ul><ul><li>Art Fund Website </li></ul><ul><li>News and Campaigns </li></ul><ul><li>Hero panel </li></ul><ul><li>Homepage </li></ul><ul><li>Shop </li></ul>
  11. 11. Save the Staffordshire Hoard <ul><li>Measuring Success </li></ul><ul><li>Google Analytics </li></ul><ul><li>Books of Donors </li></ul><ul><li>Donations </li></ul>

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