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Rhythm, Attention, Collaboration

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Matt Locke - Founder and Director of Storythings

We live in a hybrid world, with analogue and digital experiences working side by side, sometimes in harmony, sometimes in opposition. This keynote will look at how digital has changed the rhythms of cultural production and audience’s attention patterns, illustrated with insights from a diverse range of projects in the cultural, broadcast and non-profit sectors. These insights will give practical advice about how understanding these changed rhythms and attention patterns can help you develop more effective collaborations across sectors.

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Rhythm, Attention, Collaboration

  1. 1. Attention, Rhythm, Collaboration @matlock @storythings matt@storythings.com
  2. 2. Storythings & Anthony Owen Failure Attention 5 QuestionsCollaborationRhythm Hello!
  3. 3. Failure
  4. 4. Attention
  5. 5. <1 min 30mins 1 hour 2 hours 3 hours >3 hours TV Movies Newspaper/Mags/Books
  6. 6. <1 min 30mins 1 hour 2 hours 3 hours >3 hours TV Movies Blogs Tweets Newspaper/Mags/Books Facebook Posts
  7. 7. <1 min 30mins 1 hour 2 hours 3 hours >3 hours TV Movies Newspaper/Mags/Books Binge TV Console Gaming Blogs Tweets Facebook Posts Podcasts Twitch/Livestreams @matlock - www.storythings.com
  8. 8. <1 min 30mins 1 hour 2 hours 3 hours >3 hours TV Movies Newspaper/Mags/Books Binge TV Console Gaming Blogs Tweets Facebook Posts Podcasts Twitch/Livestreams @matlock - www.storythings.com Streams Schedules Series
  9. 9. Schedules Relationships with editors/commissioners Celebrity Formats Real-Time High Reach/Medium Context/Low Engagement
  10. 10. Streams Fast iteration Optimise around Data Tone of Voice Paid Promotion High Reach/Low context/Low Engagement
  11. 11. Series Storytelling Production Talent Research/Access Subscription Low Reach/High Context/High Engagement
  12. 12. If your audience’s patterns of attention are changing, what does the mean for the rhythms in your business?
  13. 13. Rhythm
  14. 14. “Strategy eats culture for breakfast”
  15. 15. Strategy is the explicit plan about what we’re going to do Culture is the implicit value that defines why we do something
  16. 16. Strategy is the explicit plan about what we’re going to do Culture is the implicit value that defines why we do something Rhythm is the deeper structure that defines how work gets done
  17. 17. Rhythm is defined outside your organisation - by your industry, by your traditions, by the platforms you use or the supply chains you work in
  18. 18. Rhythm is so deeply embedded in an industry that insiders rarely notice it
  19. 19. It takes a newcomer with no ties to existing traditions and supply chains to change the rhythms of an industrial sector
  20. 20. Collaboration
  21. 21. How can you collaborate when you don’t share the same rhythms?
  22. 22. 1 - Create a bubble
  23. 23. Pro: creates a space where you can pretend existing rhythms don’t apply Cons: Those existing rhythms come back to bite you hard when you try and move projects outside the bubble
  24. 24. 2 - Let one rhythm lead
  25. 25. Pro: Lets you work with a new technology in ways that can scale, and even make money. Cons: Your existing rhythms won’t change much, and this could lead you open to challenge from a new market entrant
  26. 26. 3 - Use a bigger event to set the rhythm
  27. 27. Pro: Gives everyone an excuse to break down rhythms and work together in new ways Cons: Doesn’t often lead to lasting change after the event has ended
  28. 28. 4 - The unicorn collaboration
  29. 29. Pro: Takes the experience and knowledge of a long-established brand and combines it with the energy and dynamism of a new entrant Cons: Not sure this exists…
  30. 30. 5 Questions
  31. 31. 1 - What are the existing rhythms in your organisation? 2 - How did these rhythms develop? 3 - What are the rhythms of the organisations you’d like to collaborate with? 4 - How did their rhythms develop?
  32. 32. www.storythings.com matt@storythings.com @matlock @storythings Thanks!

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