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Ivan Teage - Thinking mobile at the NHM

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Presentation from MCG 'Museums Get Mobile!' event 16 May 2014

Published in: Leadership & Management
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Ivan Teage - Thinking mobile at the NHM

  1. 1. Mobile thinking at the Natural History Museum Ivan Teage, Digital Development Manager @ivanteage @NHM_London
  2. 2. No. It’s about the basic needs of the visitor Mobile devices are everywhere and here to stay
  3. 3. It’s about the basic needs of the visitor
  4. 4. WiFi splash page and location aware services
  5. 5. Feasibility study Evolution app Evaluation report 2011 2012 2013 2014 Adaptive nhm.ac.uk Bug’s count app Audobon eBook Aurasma AR app Google indoor maps Treasures gallery mobile website Mobile ticketing website Deep sea ID app Sky Alive app Antenna gallery media guide Reponsive website: WPY WiFi splash page Reponsive website: eshop Location aware app Responsive nhm.ac.uk Mobile programme so far… Mobile app Mobile web Report / analysis
  6. 6. Feasibility study Evolution app Evaluation report 2011 2012 2013 2014 Adaptive nhm.ac.uk Bug’s count app Audobon eBook Aurasma AR app Google indoor maps Treasures gallery mobile website Mobile ticketing website Deep sea ID app Sky Alive app Antenna gallery media guide Reponsive website: WPY WiFi splash page Reponsive website: eshop Location aware app Responsive nhm.ac.uk Mobile programme so far… Mobile app Mobile web Report / analysis
  7. 7. Feasibility study Evolution app Evaluation report 2011 2012 2013 2014 Adaptive nhm.ac.uk Bug’s count app Audobon eBook Aurasma AR app Google indoor maps Treasures gallery mobile website Mobile ticketing website Deep sea ID app Sky Alive app Antenna gallery media guide Reponsive website: WPY WiFi splash page Reponsive website: eshop Location aware app Responsive nhm.ac.uk Mobile programme so far… Mobile app Mobile web Report / analysis
  8. 8. Has it happened yet for us? No.
  9. 9. Digital governance Design & UX Technology development Content production Process and culture Strategic influence
  10. 10. Major challenges • Prioritisation of opportunities • Enabling innovation culture • Non-digital priorities
  11. 11. Lessons from the field Interim measures are better than nothing  Understand how you select opportunities  Knowledge management is vital  Manage the big picture benefits  Evolve towards new ways of working 

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