Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Andrew Lewis Digital Content Delivery Manager Rich Barrett-Small Lead Developer The realities of moving to digital first U...
This session will cover these issues•   Organisational governance and structure•   Digital Media Department delivery strat...
A journey
Strategy             Governance             IterateImplementation     Measurement
Governance
Governance….
Organisational governance
New governance for digital processes agreed March 2012
ROLE OFTRUSTEE’S TECHNOLOGY STRATEGY COMMITTEE•Ensure best practice in digital•Agree, review and steer projects within an ...
SCOPE OFTRUSTEE’S TECHNOLOGY STRATEGY COMMITTEE•Digital output and content•ICT infrastructure•Creation of digital assets
Aligning departmental structure
Digital Media restructuring July 2012
Defining content process
Developing strategic guidelines
•   Be audience focussed•   Mobile first•   Treat content creation separate from delivery•   Use short planning cycles and...
Rationalisation digital services
Now   Future
V&A website landscape March 2012
The other side of the mountain
You have to start somewhere
Targeted areas for 6-12 month action                             cross
•   Iterations of responsive design for mobile•   Initiated blog-fed newsfeeds (external hosting)•   Launched calendar app...
A journey
Developing (or Growing Up)Rich Barrett-Small, Lead Developer, V&A              @richbs
A moment’s creative inspiration today     is a week of pain next year
Oh dearDevelopment      Support and maintenance
http://www.flickr.com/photos/claudio_ar/2224662164
http://www.flickr.com/photos/claudio_ar/2224662164
Startup Culture• Fridge full of Ben and Jerry’s• Table football (fußball)• 90-hour weeks
Startup Plan• Take venture capital• Operate at a massive loss• Get acquired and shut down
Museum Plan• Look after current stuff• Get more stuff• Keep it forever• Show it to more people
Lessons• Less is more—don’t over-engineer or  over-hire• Build iteratively (3 month rule)• Choose technologies that allow ...
Andrew Lewis Digital Content Delivery Manager Rich Barrett-Small Lead Developer Thank you for listening View this on Slide...
The realities of moving to digital first
The realities of moving to digital first
The realities of moving to digital first
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
IBEACONS: A FIRST STEP TO CONNECT PHYSICAL & DIGITAL EXPOSITIONS by Kaspars Auzarejs-Auzers (LV) WAM15
Next
Upcoming SlideShare
IBEACONS: A FIRST STEP TO CONNECT PHYSICAL & DIGITAL EXPOSITIONS by Kaspars Auzarejs-Auzers (LV) WAM15
Next
Download to read offline and view in fullscreen.

Share

The realities of moving to digital first

Download to read offline

Presentation given at UKMW12, the Museums Computer Group's Museums on the Web
'Strategically Digital' conference, Wellcome Collection, London, November 30, 2012

Related Audiobooks

Free with a 30 day trial from Scribd

See all

The realities of moving to digital first

  1. 1. Andrew Lewis Digital Content Delivery Manager Rich Barrett-Small Lead Developer The realities of moving to digital first UK Museums on the Web 2012Victoria and Albert Museum
  2. 2. This session will cover these issues• Organisational governance and structure• Digital Media Department delivery strategy• Technical implementation of digital services
  3. 3. A journey
  4. 4. Strategy Governance IterateImplementation Measurement
  5. 5. Governance
  6. 6. Governance….
  7. 7. Organisational governance
  8. 8. New governance for digital processes agreed March 2012
  9. 9. ROLE OFTRUSTEE’S TECHNOLOGY STRATEGY COMMITTEE•Ensure best practice in digital•Agree, review and steer projects within an overarchingdigital programme•Check design integrity of digital output
  10. 10. SCOPE OFTRUSTEE’S TECHNOLOGY STRATEGY COMMITTEE•Digital output and content•ICT infrastructure•Creation of digital assets
  11. 11. Aligning departmental structure
  12. 12. Digital Media restructuring July 2012
  13. 13. Defining content process
  14. 14. Developing strategic guidelines
  15. 15. • Be audience focussed• Mobile first• Treat content creation separate from delivery• Use short planning cycles and product lifespans• Make faster, smaller changes to services• Have clear governance and processes• Objective-based planning/ evidence-based review• Review and rationalise technology• Use open data-driven as default• A common direction, not necessarily a destination
  16. 16. Rationalisation digital services
  17. 17. Now Future
  18. 18. V&A website landscape March 2012
  19. 19. The other side of the mountain
  20. 20. You have to start somewhere
  21. 21. Targeted areas for 6-12 month action cross
  22. 22. • Iterations of responsive design for mobile• Initiated blog-fed newsfeeds (external hosting)• Launched calendar app• Migrated main CMS to the Cloud• Improved data process for collections• Restructured digital media department• Closed down 50+ legacy microsites• Closed down 100+ legacy interactives• Improved What’s On design
  23. 23. A journey
  24. 24. Developing (or Growing Up)Rich Barrett-Small, Lead Developer, V&A @richbs
  25. 25. A moment’s creative inspiration today is a week of pain next year
  26. 26. Oh dearDevelopment Support and maintenance
  27. 27. http://www.flickr.com/photos/claudio_ar/2224662164
  28. 28. http://www.flickr.com/photos/claudio_ar/2224662164
  29. 29. Startup Culture• Fridge full of Ben and Jerry’s• Table football (fußball)• 90-hour weeks
  30. 30. Startup Plan• Take venture capital• Operate at a massive loss• Get acquired and shut down
  31. 31. Museum Plan• Look after current stuff• Get more stuff• Keep it forever• Show it to more people
  32. 32. Lessons• Less is more—don’t over-engineer or over-hire• Build iteratively (3 month rule)• Choose technologies that allow you to change your mind• Change your mind
  33. 33. Andrew Lewis Digital Content Delivery Manager Rich Barrett-Small Lead Developer Thank you for listening View this on Slideshare: http://slidesha.re/QRuvqK UK Museums on the Web November 2012Victoria and Albert Museum
  • bezombes

    May. 21, 2014
  • gvillambrosa

    May. 15, 2014
  • dqmarkham

    Mar. 25, 2013

Presentation given at UKMW12, the Museums Computer Group's Museums on the Web 'Strategically Digital' conference, Wellcome Collection, London, November 30, 2012

Views

Total views

1,539

On Slideshare

0

From embeds

0

Number of embeds

17

Actions

Downloads

43

Shares

0

Comments

0

Likes

3

×