From MCG 'Museums Get Mobile!' event 16 May 2014
The truth is that mobile isn’t working for museums in the way we imagined. Is now the right time to think about mobile in a different way? What can we interpret from our visitors’ needs and behaviours to design services that are truly transformative and be a fully integrated part of the service offered by a museum? Lindsey Green takes a look at what happens when we stop designing mobile products and start using mobile as tool in the design for a whole service.