Coping with rapidly changing digital audiences or; There's no such thing as the 'digital consumer'

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Presentation given at UKMW12, the Museums Computer Group's Museums on the Web
'Strategically Digital' conference, Wellcome Collection, London, November 30, 2012

Coping with rapidly changing digital audiences or; There's no such thing as the 'digital consumer'

  1. 1. Coping with rapidly changingdigital audiencesorThere’s no such thing as the‘digital consumer’Tom Grinsted @tomgrinstedProduct Manager: Core mobile apps
  2. 2. 20.0% Breakfast/Commute18.0% During the day16.0% Prime-time Before bed14.0% Commute12.0%10.0% 8.0% 6.0% 4.0% 2.0% 0.0% guardian.co.uk m.guardian iPhone/Anroid Apps iPad App Facebook App
  3. 3. the heart of w at ha s r ty se ouPut u do
  4. 4. the heart of w at ha s r ty se ouPut u .. do o. .a t t n o d th n ere ’s no excuse
  5. 5. Make data-based decisions
  6. 6. 20.0% Breakfast/Commute18.0% During the day16.0% Prime-time Before bed14.0% Commute12.0%10.0% 8.0% 6.0% 4.0% 2.0% 0.0% guardian.co.uk m.guardian iPhone/Anroid Apps iPad App Facebook App
  7. 7. 20.0% Breakfast/Commute18.0% During the day16.0% Prime-time Before bed14.0% Commute12.0%10.0% 8.0% iPad Web Traffic 6.0% 4.0% 2.0% 0.0% guardian.co.uk m.guardian iPhone/Anroid Apps iPad App Facebook App
  8. 8. Google analytics is your friendWhat are you trying to achieve?HypothesiseTest with your data
  9. 9. 40%
  10. 10. A newsense?
  11. 11. Mobile is not optional
  12. 12. Mobile is not optionalYour users don’t think it isGoogle doesn’t think it isYou shouldn’t think it is
  13. 13. Test TestAnd testagain
  14. 14. Release ReleaseAnd releaseagain
  15. 15. Show, not tell
  16. 16. Be socialBe friendlyAsk for adviceTom Grinsted @tomgrinstedProduct Manager: Core mobile apps

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