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Social Media for Museums: lies,
damned lies, and statistics. The
Russian experience.

Anna Mikhaylova
State Historical Mus...
State Historical Museum, Moscow, Russia

1stHistorical
historyRF
Red square, Moscow
~ 1 000 000 visitors each month
State Historical Museum
~ 400 000-500 000 visitors per year
Dmitry Medvedev, the Prime Minister
of Russia
Vladimir Medinsky, the Minister of Culture
@medinskiy_vr
State Historical Museum / social media
historyRF
shm_official
1stHistorical
Mediaonshm
state_historical_museum
Museum Analytics
Our priorities – FB and Twitter

+ 1340
since April
Since April 2013
• Strategy
• Ask a Curator
• “Local” online activities
#museumsaloon
Figures
vs.
Interaction &
Engagement &
Participation
Twitter @1stHistorical

+ 5000
0,01 %
0,05%
Olga Zhdan
@olgazhdan

Akexander Usoltsev
@usolt
Two people from ~58 000:
success or total failure?
Thank you!

@Madlena_P
anna@ideasformuseums.com
Anna Mikhaylova: Social Media for Museums: lies, damned lies, and statistics. The Russian experience.
Anna Mikhaylova: Social Media for Museums: lies, damned lies, and statistics. The Russian experience.
Anna Mikhaylova: Social Media for Museums: lies, damned lies, and statistics. The Russian experience.
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Anna Mikhaylova: Social Media for Museums: lies, damned lies, and statistics. The Russian experience.

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Ignite session slides from UKMW13 pre-conference Drinking about Museums by Anna Mikhaylova of State Historical Museum, Moscow. Anna discussed how we measure success or failure of social media and its impact on museums from a Russian perspective.

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Anna Mikhaylova: Social Media for Museums: lies, damned lies, and statistics. The Russian experience.

  1. 1. Social Media for Museums: lies, damned lies, and statistics. The Russian experience. Anna Mikhaylova State Historical Museum + University of Leicester @Madlena_P
  2. 2. State Historical Museum, Moscow, Russia 1stHistorical historyRF
  3. 3. Red square, Moscow ~ 1 000 000 visitors each month
  4. 4. State Historical Museum ~ 400 000-500 000 visitors per year
  5. 5. Dmitry Medvedev, the Prime Minister of Russia
  6. 6. Vladimir Medinsky, the Minister of Culture @medinskiy_vr
  7. 7. State Historical Museum / social media historyRF shm_official 1stHistorical Mediaonshm state_historical_museum
  8. 8. Museum Analytics
  9. 9. Our priorities – FB and Twitter + 1340 since April
  10. 10. Since April 2013 • Strategy • Ask a Curator • “Local” online activities #museumsaloon
  11. 11. Figures vs. Interaction & Engagement & Participation
  12. 12. Twitter @1stHistorical + 5000
  13. 13. 0,01 %
  14. 14. 0,05%
  15. 15. Olga Zhdan @olgazhdan Akexander Usoltsev @usolt
  16. 16. Two people from ~58 000: success or total failure?
  17. 17. Thank you! @Madlena_P anna@ideasformuseums.com

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