This is a platform…
And this is a platform…
Where platforms meet
D.I.T. marketing…
 
 
 
 
 
Well, okay…but what about some pie charts?
 
 
 
 
 
Output = outreach? <ul><li>1000+ participant-produced videos (estimated) </li></ul><ul><li>100 videos analyzed in detail  ...
 
Outputs = Outreach?
One more pie chart…
 
Would you pay $95 for this man?
Some thoughts on marketing ROI…
 
So what’s next?
i got your platform right here…
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We Tube: Getting physical with a virtual community through a YouTube Meetup

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A presentation from Museums and the Web 2009.

Kevin von Appen, Ontario Science Centre, Canada
Kathy Nicholaichuk, Ontario Science Centre, Canada
Karen Hager, Ontario Science Centre, Canada
http://ca.youtube.com/888torontomeetup

An increasingly broad cross-section of museums have created channels on YouTube, posting videos that range from marketing messages to educational content to special events and the creations of museum visitors themselves. The Science Centre began a pilot project of creating and posting science communication videos to YouTube in October, 2006. It now has 18 separate channels on YouTube alone and more than 1300 subscribers. But we have a nagging question: how can on-line video spark physical visits and deeper engagements at, and with, our science centre? YouTube itself suggested an answer in the spontaneous emergence of large-scale in-person gatherings of site users called meetups in 2007. We decided to host the 2008 Meetup at the Toronto Science Centre. This paper explores what we observed at the event, analyzes the video content produced by participants and its potential impact on the Science Centre’s profile and mission, and suggests opportunities for collaboration between a network of museums and their YouTube audiences through a next generation of meetups.

Session: Museum Content on Other Platforms [Institutional]

Published in: Technology, Business
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  • 40 million+ have experienced our physical platform since we opened in 1969 – it’s our 40 th Anniversary. More than 600 exhibits in 10 different exhibition halls. Those physical interactions are profound – they involve the body and they’re social. But as everyone in this room knows, there’s a new platform in town, and unlike our physical platforms, we’re not building it alone…
  • We Tube: Getting physical with a virtual community through a YouTube Meetup

    1. 1. This is a platform…
    2. 2. And this is a platform…
    3. 3. Where platforms meet
    4. 4. D.I.T. marketing…
    5. 10. Well, okay…but what about some pie charts?
    6. 16. Output = outreach? <ul><li>1000+ participant-produced videos (estimated) </li></ul><ul><li>100 videos analyzed in detail </li></ul><ul><li>(more on that in a second) </li></ul><ul><li>880,000+ views </li></ul><ul><li>13,800+ comments </li></ul><ul><li>Lots of media: 2.3 million+ “impressions” (more on that in a second, too) </li></ul>
    7. 18. Outputs = Outreach?
    8. 19. One more pie chart…
    9. 21. Would you pay $95 for this man?
    10. 22. Some thoughts on marketing ROI…
    11. 24. So what’s next?
    12. 25. i got your platform right here…

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