Robert Stein<br />Chief Information Officer<br />Indianapolis Museum of Art<br />rstein@imamuseum.org<br />http://www.imam...
FINDING <br />VIDEO <br />ABOUT ART <br />CAN BE TROUBLESOME<br />Findability<br />Authority<br />Quality<br />Photo court...
Photo credit ~Dean Forbes (Flickr)<br />Viewers exist in <br />Internet-Local <br />Silos<br />
What is Internet-Local?<br />Museums seem to be  leveraging audiences that already know and love them.<br />Analytics show...
Very Little Cross-Pollination <br />Between Museums <br />with Similar Content<br />Credit ~da100fotos (Flickr)<br />
Art-Bab-ble [ahrt-bab-uhl]noun; verb (used without object) -bled, -bling<br />The free flowing conversation of art talk by...
An Inauspicious Start<br />
An Early Mock-Up<br />
And a Bit Later…<br />
ArtBabble Today<br />
An ArtBabble Timeline<br />Collaborative Portal not Institutional<br />Design & Development<br />Invite-Only Beta<br />Pub...
The First Year<br />During its first year ArtBabble grows to 23 partners<br />A few mystery partners yet to be revealed<br...
Photo Credit ~warzauwynn (Flickr)<br />Building<br />ArtBabble<br />
ArtBabble Features<br />
Some Great Comments<br />
DEMO<br />
Viewer Stats<br />About 4.73 pages per viewer<br />About 7 min Avg Time on Site<br />156 countries<br />30% of videos view...
Traffic Analysis Method<br />Given 112 videos present on both YouTube and ArtBabble<br />Normalize total view count by day...
Traffic Analysis<br />
Traffic Analysis<br />
Photo Credit ~warzauwynn (Flickr)<br />Building an<br />Online Brand<br />
Evolution of a Logo<br />
Building Hype<br />
Invite a Friend<br />A Graph of Invites to the Private-Beta of ArtBabble<br />
ENews<br />Pushing it out!<br />
Social Media Promotion<br />
Social Media Promotion<br />
Photo Credit ~warzauwynn (Flickr)<br />Building a<br /> Collaboration<br />
FREE<br />
Legal Wrangling<br />Photo Credit ~dennymont (Flickr)<br />
Partner Contract<br />
Terms of Use<br />YOUR LICENSE TO USE THE CONTENT<br />All of the content on the Website is the copyrighted property of th...
Terms of Use<br />YOUR LICENSE TO USE THE CONTENT<br />All of the content on the Website is the copyrighted property of th...
CollaborativeGovernance<br />Making it Fly<br />
The ArtBabble Steering Committee<br />
Partner Feedback<br />“ArtBabble has been an immensely positive experience for Art21 for a number of reasons. As a primari...
Partner Feedback<br />“While the same content attracts more traffic on YouTube, we still view this project as a success, m...
Partner Feedback<br />“[ArtBabble] has also offered American Art the ability to enhance the value of its video content thr...
Disappointments and Failures<br />Creating Notes is Time Consuming<br />Time Anchored Comments<br />Full Text Transcriptio...
What’s Next?<br />Batter Up!<br />
Move from 500 to 5,000 Videos on ArtBabble<br />
BabbleBuilder Tool for Storytelling / Teaching<br />
A Coherence of Babbles<br />
Thank You!<br />Come See Us!<br />Friday April 16<br />Demonstrations III (3:30 – 5:00)  <br />Booth 54<br />
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MW2010: Rob Stein and Daniel Incandela, ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms

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A presentation from Museums and the Web 2010.

ArtBabble.org is a multi-institution collaborative portal for video about art. Launched in the spring of 2009, ArtBabble has explored ways in which niche content portals might impact the efforts of cultural organizations on-line. During the first 9 months of its launch, ArtBabble has been successful in growing an on-line audience of viewers, adding significantly to the number of partners collaborating in contributing content to the site, establishing an on-line brand, and in general understanding what it takes to run a large collaborative content platform. This paper reviews the successes and failures encountered during the first year of ArtBabble in order to offer suggestions or examples for other domains wishing to explore similar content collaborations.

Session: Collaboration Outcomes: Part 2 [organizations]

see: http://www.archimuse.com/mw2010/abstracts/prg_335002203.html

Published in: Technology
  • The full text of the paper accompanying this presentation from Museums and the Web 2010 is freely available on-line:

    Stein, R., et al., ArtBabble: A Year's Worth of Lessons Learned and Thoughts about Collaborative Content Platforms. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings. Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted May 4, 2010. http://www.archimuse.com/mw2010/papers/stein/stein.html
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MW2010: Rob Stein and Daniel Incandela, ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms

  1. 1. Robert Stein<br />Chief Information Officer<br />Indianapolis Museum of Art<br />rstein@imamuseum.org<br />http://www.imamuseum.org <br />@rjstein<br />
  2. 2. FINDING <br />VIDEO <br />ABOUT ART <br />CAN BE TROUBLESOME<br />Findability<br />Authority<br />Quality<br />Photo courtesy of ~bulletsays<br />
  3. 3.
  4. 4. Photo credit ~Dean Forbes (Flickr)<br />Viewers exist in <br />Internet-Local <br />Silos<br />
  5. 5. What is Internet-Local?<br />Museums seem to be leveraging audiences that already know and love them.<br />Analytics show us that people find video via other Museum content. (i.e. blogs, webpages, enews, etc…)<br />
  6. 6. Very Little Cross-Pollination <br />Between Museums <br />with Similar Content<br />Credit ~da100fotos (Flickr)<br />
  7. 7.
  8. 8. Art-Bab-ble [ahrt-bab-uhl]noun; verb (used without object) -bled, -bling<br />The free flowing conversation of art talk by a community of art enthusiasts.<br />A place where everyone, regardless of background, is invited to join an open art discussion and have their voices heard.<br />
  9. 9. An Inauspicious Start<br />
  10. 10. An Early Mock-Up<br />
  11. 11. And a Bit Later…<br />
  12. 12. ArtBabble Today<br />
  13. 13. An ArtBabble Timeline<br />Collaborative Portal not Institutional<br />Design & Development<br />Invite-Only Beta<br />Public Launch!<br />Early 2008<br />April 7, 2009<br />January 2009<br />Summer 2008<br />
  14. 14. The First Year<br />During its first year ArtBabble grows to 23 partners<br />A few mystery partners yet to be revealed<br />647 videos published <br />218 in the hopper<br />433 Artists Represented<br />
  15. 15. Photo Credit ~warzauwynn (Flickr)<br />Building<br />ArtBabble<br />
  16. 16. ArtBabble Features<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26. Some Great Comments<br />
  27. 27.
  28. 28. DEMO<br />
  29. 29.
  30. 30. Viewer Stats<br />About 4.73 pages per viewer<br />About 7 min Avg Time on Site<br />156 countries<br />30% of videos viewed from outside US<br />
  31. 31. Traffic Analysis Method<br />Given 112 videos present on both YouTube and ArtBabble<br />Normalize total view count by days online<br />Compute the ratio of views/day to compare YouTube performance vs. ArtBabble<br />Difference between Google Analytics and Straight View Counts<br />Neglects Embedded Views (11%) and Deep Links (4%)<br />
  32. 32. Traffic Analysis<br />
  33. 33. Traffic Analysis<br />
  34. 34. Photo Credit ~warzauwynn (Flickr)<br />Building an<br />Online Brand<br />
  35. 35. Evolution of a Logo<br />
  36. 36. Building Hype<br />
  37. 37. Invite a Friend<br />A Graph of Invites to the Private-Beta of ArtBabble<br />
  38. 38.
  39. 39. ENews<br />Pushing it out!<br />
  40. 40. Social Media Promotion<br />
  41. 41. Social Media Promotion<br />
  42. 42.
  43. 43.
  44. 44.
  45. 45. Photo Credit ~warzauwynn (Flickr)<br />Building a<br /> Collaboration<br />
  46. 46. FREE<br />
  47. 47. Legal Wrangling<br />Photo Credit ~dennymont (Flickr)<br />
  48. 48. Partner Contract<br />
  49. 49. Terms of Use<br />YOUR LICENSE TO USE THE CONTENT<br />All of the content on the Website is the copyrighted property of the IMA or the IMA’s third party content providers (the “Partners”). Some videos have been made available on the Website under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license, as designated on the Website. Some videos provided by the IMA’s Partners may be governed by the Partner’s license terms, which can be accessed by following the link next to the video. The download or embed features of these videos may be disabled. Except where provided otherwise on the Website, you may view and download (including embedding on your website), for personal, non-commercial, non-public use only, the video files that are posted on the Website. Unless it is expressly permitted on the Website, you may not copy, reproduce, modify, publish, upload, post, transmit, “frame” on another site, sell, broadcast/podcast, or distribute any content on the Website in any way. You must retain all copyright and other proprietary notices on any authorized reproductions of any material downloaded from the Website. Any third party trademarks and content appearing on the Website are the property of their respective owners. You are not permitted to use any of these third party trademarks or content without permission of the respective owner.<br />
  50. 50. Terms of Use<br />YOUR LICENSE TO USE THE CONTENT<br />All of the content on the Website is the copyrighted property of the IMA or the IMA’s third party content providers (the “Partners”). Some videos have been made available on the Website under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license, as designated on the Website. Some videos provided by the IMA’s Partners may be governed by the Partner’s license terms, which can be accessed by following the link next to the video. The download or embed features of these videos may be disabled. Except where provided otherwise on the Website, you may view and download (including embedding on your website), for personal, non-commercial, non-public use only, the video files that are posted on the Website. Unless it is expressly permitted on the Website, you may not copy, reproduce, modify, publish, upload, post, transmit, “frame” on another site, sell, broadcast/podcast, or distribute any content on the Website in any way. You must retain all copyright and other proprietary notices on any authorized reproductions of any material downloaded from the Website. Any third party trademarks and content appearing on the Website are the property of their respective owners. You are not permitted to use any of these third party trademarks or content without permission of the respective owner.<br />
  51. 51. CollaborativeGovernance<br />Making it Fly<br />
  52. 52. The ArtBabble Steering Committee<br />
  53. 53. Partner Feedback<br />“ArtBabble has been an immensely positive experience for Art21 for a number of reasons. As a primarily media-based, internationally focused organization, it has been fruitful for Art21 to collaborate with local museums and libraries in a professional context, linking our virtual activities and audiences with partners who have a more on-the-ground focus. The clever and successful public relations campaign for the launch brought much needed energy and excitement to several of our own projects-in-progress. Post-launch, ArtBabble has continued to bring visibility and buzz to video-on-art as a meaningful form of arts content, enlivening both new and archival videos, and increasing interest in funding online video production.”<br />-Art21<br />
  54. 54. Partner Feedback<br />“While the same content attracts more traffic on YouTube, we still view this project as a success, mostly because increased traffic wasn’t our primary motivation for participating. Instead, it was about being part of a collaborative project that makes art-specific content available to an audience that may not be on YouTube or may not want to weed through content in order to find substantive art-related videos.”<br />-MoMA<br />
  55. 55. Partner Feedback<br />“[ArtBabble] has also offered American Art the ability to enhance the value of its video content through the Notes system. By adding links to related information and content online from specific points in our videos, we are able to offer viewers not just a high quality video viewing experience, but also depth of related content in a format that is incredibly easy to access so encourages viewers to ‘dig down’ and find out more about aspects that pique their interest.”<br />-Smithsonian American Art Museum<br />
  56. 56. Disappointments and Failures<br />Creating Notes is Time Consuming<br />Time Anchored Comments<br />Full Text Transcriptions<br />Scalability of Navigation<br />Lack of HD content<br />
  57. 57. What’s Next?<br />Batter Up!<br />
  58. 58. Move from 500 to 5,000 Videos on ArtBabble<br />
  59. 59. BabbleBuilder Tool for Storytelling / Teaching<br />
  60. 60. A Coherence of Babbles<br />
  61. 61. Thank You!<br />Come See Us!<br />Friday April 16<br />Demonstrations III (3:30 – 5:00) <br />Booth 54<br />

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