Chapter 15

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Chapter 15

  1. 1. By: Mitch Murray
  2. 2. Consumer digest <ul><li>A magazine that shows consumers the best deal for a product with the best value. </li></ul>
  3. 3. Buying <ul><li>See which car you want </li></ul><ul><li>Look up models </li></ul><ul><li>Find which one is the best </li></ul><ul><li>Look at other good models with similar benefits. </li></ul><ul><li>Buy the best one </li></ul>
  4. 4. Buying a phone <ul><li>I need a new cell phone </li></ul><ul><li>There are a lot of cell phones for sale </li></ul><ul><li>I want a smart phone with a touch screen </li></ul><ul><li>Storm, vu, voyager </li></ul><ul><li>The Blackberry Storm </li></ul>
  5. 5. Discount stores <ul><li>Target </li></ul><ul><li>Wal-mart </li></ul><ul><li>Best buy </li></ul>
  6. 6. Department store <ul><li>Hudson Belk </li></ul><ul><li>Dillard’s </li></ul><ul><li>Hecht’s </li></ul>
  7. 7. Specialty store <ul><li>Harris teet </li></ul><ul><li>Vertical urge </li></ul><ul><li>Blockbuster </li></ul>
  8. 8. Impulse buy <ul><li>It is when you buy something when you see it. </li></ul><ul><li>I usually buy energy drinks on an impulse. </li></ul>

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