SXSW 2013

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Lessons from the hippest playground on earth

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SXSW 2013

  1. 1. SXSW 2013Lessons from the hippest playground on earth
  2. 2. DRAW SOMETHINGThe world doesn’t care about your ‘idea’,we only care that you did something aboutit. The more you create, the faster you learnwhat works and what is just more noise
  3. 3. USA! USA!Forget everything you think you know about Texas.Austin is an oasis of curiosity and innovation
  4. 4. TECH AIN’T OVERDespite the douchebags & talk of the bubble bursting...The opportunity to innovate just keeps growing and shifting.Focus on the nuanced experience wherever possible
  5. 5. OPEN YOUR EYES Inspiration is everywhere in Austin. EVERYWHERE!
  6. 6. GET REAL The best things at a tech conference are rarely tech related. Remind yourself what it’s like to be a consumer by testing some of your ideas offline. KEEP AUSTIN WEIRD!
  7. 7. STAY CHARGEDDual output Mophie Juice Pack. Multi-Vitamins, sleep& WholeFoods FTW. Oh, and international adaptersare a great way to make friends on the road HINT TO BRANDS: Solve my problems, let me love you
  8. 8. GET COMFORTABLEWhether you’re applying to work at a localbikini bar or rushing to yet another talk aboutapplying anarchist principles to quantumcomputing, you’ll need some quality footwear.
  9. 9. GET HIGHOr get upside down. SXSW is designed tochange your perspective, so just let go... Man
  10. 10. STAND ASIDEForget the backseat bandits, at SXSW it’s the door dwellerswho win. Stay close to the exit in case you suddenly realiseyou’re in the wrong talk... Or just need another taco
  11. 11. BE PREPAREDRead blogs. Listen to locals. RSVP to everything. But most importantly, book your appointments ahead of time... Often the people you most want to see or speak to in person are only in town for a day or two
  12. 12. THINK WAY,WAY BIGGERSolving everyday problems is pretty cool, but youknow what’s really cool? Solving things nobodyis even thinking about yet [ solveforx.com ]
  13. 13. BAR-HOP & WORKSHOP The only thing better than a keynote by Elon Musk is a random conversation with someone who was in the audience of another talk you missed. Buy them a round and yearn to learn
  14. 14. GO BIG OR GO HOME This is Texas, baby
  15. 15. Presentation & photography by Murray Galbraith CREATIVE DIRECTOR | DIGITAL Working Three, Melbourne @MurrayDG #SXSW WorkingThree.com8 Cities in 14 Days | More photos @ MurrayGalbraith.com

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