Coffee

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Coffee

  1. 1. Uncommon Grounds By Mark Pendergast Allie Iaccarino World History AP January 2009
  2. 2. Introduction to the “Sacred Bean” <ul><li>Ethiopia is birthplace of coffee </li></ul><ul><li>Spread globally as psychoactive drug </li></ul><ul><li>Known for initiating conversation, providing energy (caffeine), and delicious taste </li></ul><ul><li>Today, is second most valuable legal exported commodity </li></ul><ul><li>Industry shaped around success of Brazil’s acres of coffee trees </li></ul>
  3. 3. Thesis <ul><li>“ Coffee has assumed a social meaning that goes far beyond the simple black brew in the cup. The coffee industry has dominated and molded the economy, politics, and social structure of entire countries”(XVIII-XIX) </li></ul>
  4. 4. Both the “Goods” and “Bads” of Coffee <ul><li>Cash crop for farmers </li></ul><ul><li>Basis for industrialization and modernization </li></ul><ul><li>Organic </li></ul><ul><li>Fair trade </li></ul><ul><li>Habitat for migratory birds </li></ul><ul><li>Oppression and land dispossession of indigenous people </li></ul><ul><li>Over reliance on foreign markets </li></ul><ul><li>Over reliance on single cash crop </li></ul><ul><li>Rainforest and environmental degradation </li></ul>
  5. 5. Brazil <ul><li>Coffee industry= enormous, interconnected, global,& economic power relying on Brazil </li></ul><ul><li>Began in Rio de Janeiro during 1800s </li></ul><ul><li>Environment: arid savanna perfect for coffee cultivation </li></ul><ul><li>As plantations increased so did slave population </li></ul><ul><li>Multiple damages to people and land </li></ul><ul><li>Entire industry dependent on one country </li></ul>
  6. 6. The Western World <ul><li>Initially spreading to Europe from Middle East, coffee was expensive medicine of upper class </li></ul><ul><li>Began to take on social aspect and expanded to Italy, France, England, and eventually Germany </li></ul><ul><li>In U.S., became replacement for tea after British taxation® by 1876 US importing 340 million lbs. annually </li></ul><ul><li>Coffee companies drastically increased across U.S. such as Hills Brothers’ Coffee, Folger’s, and Maxwell House </li></ul><ul><li>Market shaped around nation’s current standing and events </li></ul><ul><ul><li>World War I </li></ul></ul><ul><ul><li>World War II </li></ul></ul><ul><ul><li>Great Depression </li></ul></ul>
  7. 7. Coffee Today <ul><li>“ Coffee inspiration has a way of flowing from one continent to another”(425). </li></ul><ul><li>In 2000, world coffee production and consumption exceeded 100 million bags per year </li></ul><ul><li>Entrance to world of conversation, great stories, and lively controversy </li></ul>

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