Zunic's 10-step marketing plan

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Zunic's 10-step marketing plan

  1. 1. 10 Step Marketing Plan: ZUNIC <br />Muriel Tania Go<br />January 2011<br />
  2. 2. ZUNIC: SLIMMING AND BODY SCULPTINGNEWSPAPER AD FROM MANILA BULLETIN (JAN. 16, 2011)<br />
  3. 3. ZUNIC: POSITIONING TO THE PRIMARY TARGET MARKET<br />Zunic’s PTM figure-conscious men and women who want to lose weight non-invasively without having to exercise or diet<br />Needs, Wants, & Expectations instant weight-loss<br />Competition Belo, Calayan, Marie France, Godiva, Sauna, Slimming Pills<br />Gap non-invasive slimming as a new year’s resolution<br />Market size no data <br />
  4. 4. ZUNIC: THE MARKETING MIX STRATEGY<br />Product immediateslimming and body sculpting using latest non-invasive technology<br />Price no data<br />Promotion leading newspaper circulated nationwide<br />Place Makati, QC, Alabang, Ortigas, Manila<br />Generic Winning Strategy niche strategy, weight loss and smaller waist line immediately after the holiday season, to win<br />
  5. 5. 1. PRIMARY TARGET MARKETFIGURE-CONSCIOUS INDIVIDUALS<br />Patients who want to lose weight and have a smaller waist line<br />Open to weight loss procedures, preferably:<br />Non-invasive<br />Fast (45 mins)<br />No need for pills, diet, exercise<br />
  6. 6. 2. NEEDS, WANTS AND EXPECTATIONS<br />I want to feel good about myself; I want to look good.<br />I want to feel loved and socially acceptable<br />
  7. 7. 2. NEEDS, WANTS AND EXPECTATIONS<br />Patients want <br />A faster way to lose weight<br />Zunic’s advertisement claims 2-3 cm reduction of waist line in 45 mins<br />To look good<br />
  8. 8. 3. COMPETITION<br />Direct<br /><ul><li>Indirect</li></ul>Variables: <br /><ul><li> Effort of patient (diet or exercise)
  9. 9. Technology used
  10. 10. Price
  11. 11. Testimonials</li></li></ul><li>4. THE GAP<br />ZUNIC focuses on weight loss <br />after all our indulgences during the Christmas season<br />
  12. 12. 5. MARKET SIZE using company, competitor and consumer data<br />No data<br />
  13. 13. 6. PRODUCT DESCRIPTION<br />ZUNIC is the <br />latest <br />non-invasive<br />non-surgical slimming and <br />body-sculpting procedure <br />done in 45 minutes <br />with instant results!<br />
  14. 14. 6. PRODUCT DESCRIPTION<br />Close-up of advertisement<br />Recommendation:<br />may be more specific how Zunic works <br />(explain the technology it uses)<br />
  15. 15. 7. PRICE<br />No data<br />Recommendation:<br />may put a price per Zunic session so potential clients would have an idea how much it costs<br />
  16. 16. 8. PROMOTION<br />Advertisement<br />ZUNIC advertises in leading newspapers <br />Manila Bulletin<br />Recommendation: <br />Advertise free sessions like<br />buy 5 get 1 for FREE<br />5 + 1 PROMO !!! <br />
  17. 17. 9. PLACE<br />Close-up of advertisement<br />Patients can…<br />Go to Zunic Centers located around Metro Manila<br />Call Zunic hotline (830 0800)<br />Visit Zunic website at www.zunic-intl.com<br />Recommendation: <br />Increase size of Zunic website address<br />Maximize the use of technology: internet<br />
  18. 18. 10. ZUNIC USES A NICHE APPROACH TO WIN<br /> ZUNIC promotes a <br />non-invasive procedure <br />for weight loss and <br />a smaller waist line <br />immediately after the holiday season <br />to WIN<br />
  19. 19. SUMMARY<br />
  20. 20. ZUNIC: POSITIONING TO THE PRIMARY TARGET MARKET<br />Zunic’s PTM figure-conscious men and women who want to lose weight non-invasively without having to exercise or diet<br />Needs, Wants, & Expectations instant weight-loss results<br />Competition Belo, Calayan, Marie France, Godiva, Sauna, Slimming Pills<br />Gap non-invasive slimming as a new year’s resolution<br />Market size no data <br />
  21. 21. ZUNIC: THE MARKETING MIX STRATEGY<br />Product immediateslimming and body sculpting using latest non-invasive technology<br />Price no data<br />Promotion leading newspaper circulated nationwide<br />Place Makati, QC, Alabang, Ortigas, Manila<br />Generic Winning Strategy niche strategy, weight loss and smaller waist line immediately after the holiday season, to win<br />
  22. 22. 10 Step Marketing Plan: ZUNIC <br />Muriel Tania Go<br />January 2011<br />

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