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Partnership Marketing Presentation Sep 2011

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  • Very interesting. If anyone wants to learn more about partnership marketing I recommend this course: https://www.udemy.com/the-complete-guide-to-partnership-marketing-course/
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Partnership Marketing Presentation Sep 2011

  1. 1. Partnership marketing presentation<br />
  2. 2. Contents<br />Who we are<br />Who we work for<br />What we do<br />What we could do for you<br />Case studies<br />
  3. 3. Who we are<br />Partnership Marketing is an international, full service creative agency that specialises in partnership marketing<br />We are part of the global marketing services Collinson Group (CG)<br />
  4. 4. Collinson group<br />Priority Travel Group<br />Origo Marketing Group<br />Collinson Insurance Group<br />PTI<br />
  5. 5. Current Asia pacific regional clients<br />
  6. 6. singapore/hk only clients<br />
  7. 7. Australia only clients<br />
  8. 8. What we do<br />We create brand centric partnerships:<br />brand partnerships<br />loyalty partnerships<br />sales promotions<br />rewards and benefits platforms <br />We engage new customers and optimise the value of your existing base<br />We offer strategic, operational and creative marketing services<br />We maximise our network of global brand partners to create effective partnership marketing solutions for you<br />
  9. 9. How we do it<br />Win-win collaborative marketing<br />Develop a tailored solution for you, based on your needs and business objectives<br />Through research we will identify the optimum portfolio of synergistic brand partners<br />We will negotiate strong deals with identified and approved global or local brand partners<br />We will work with you on the best communication channels<br />We will ensure complete results measurement.<br />
  10. 10. synergistic brand partnership benefits<br />Positive brand endorsement<br />Increased brand awareness and improved brand perception<br />Cost-effective opportunities for business growth/accelerated market entry<br />Differentiation of products and services<br />Enhanced retention/customer loyalty<br />Access to new distribution channels<br />Free media<br />Money can’t buy media<br />Free branded incentives<br />
  11. 11. brand partnershipscase studies<br />
  12. 12. Starhub, blackberry, asiarooms.com<br />
  13. 13. Hotels.com & changi<br />
  14. 14. Surf stitch/quickflix<br />
  15. 15. The Financial times & tm lewin<br />
  16. 16. Ft & small luxury hotels of the world<br />
  17. 17. Ft & regus<br />
  18. 18. Young ntuc & new look<br />
  19. 19. Nokia - rushtons<br />
  20. 20. B&L & origins<br />
  21. 21. Visa match & win<br />
  22. 22. Google & dbs<br />
  23. 23. loyalty<br />
  24. 24. HP - indaplan<br />
  25. 25. Cimb loyalty scheme<br />
  26. 26. Visa loyalty scheme<br />
  27. 27. Ocbc & shopping<br />
  28. 28.
  29. 29. Golden village film club rewards<br />
  30. 30. ONE°15<br />
  31. 31. Tiger loyalty<br />
  32. 32. courts<br />
  33. 33. On packs<br />
  34. 34. doritos<br />
  35. 35. Mcdonalds<br />
  36. 36. pepsi<br />
  37. 37. heinz<br />
  38. 38. nestle<br />
  39. 39. How we’re paid<br />Retainer to deliver a certain number of partnerships per month<br />Smaller retainer plus project fee for each partnership confirmed<br />Project by project <br />
  40. 40. Next steps<br />Feedback?<br />Thoughts?<br />Brief for us to come back to you with suggested brand partners and financial proposal<br />
  41. 41. Contact us<br />Chris J Reed<br />Regional Partnerships Director – Asia Pacific<br />Partnership Marketing Asia<br />23-02/04 Gateway East, 152 Beach Road, Singapore 189721<br />d: +65 6416 6344  m: +65 9026 1966 skype: chris.j.reed26 <br />www.partnershipmarketing.com<br />

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