Why Turkey Has a Potential in E-commerce

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This presentation gives brief information about why Turkey has a potential in e-commerce. You can follow me from my Twitter account @muraterdor.

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Why Turkey Has a Potential in E-commerce

  1. 1. Why Turkey Has a Potential in E Commerce Murat Erdör www.muraterdor.combilgi@muraterdor www.muraterdor.com
  2. 2. Why Turkey Has a Potential in E Commerce There are 35 Million Internet users in Turkey (5th biggest internet population in Europe)bilgi@muraterdor www.muraterdor.com
  3. 3. Why Turkey Has a Potential in E Commerce One of the most connected people in the world. ( 7th. country on Facebook)bilgi@muraterdor www.muraterdor.com
  4. 4. Why Turkey Has a Potential in E CommerceTurkey - Truly Engaged Online Economy- 13th largest Global Online population- 6th largest (Western) European Online Population- Nearly 60% of the Turkish Online Population goes online every day- 1st On Average Turkey has the HIGHEST consumption of pages per usage day !!!- 3rd highest average minutes per usage day (1.5hrs)- 4th Highest – Minutes per visitor Source : comScore, August 2012bilgi@muraterdor www.muraterdor.com
  5. 5. Why Turkey Has a Potential in E Commerce There is an incredibly high credit card penetration of about 60%, making Turkey the second highest penetrated country in Europe, after the UK.bilgi@muraterdor www.muraterdor.com
  6. 6. Why Turkey Has a Potential in E CommerceTotal credit card expenditure in e-commerce is expected to reach 42 billion Turkish Liras in 2013.bilgi@muraterdor www.muraterdor.com
  7. 7. Why Turkey Has a Potential in E Commerce Debit Card UsageThere are 25 million debit card users in Turkey. Currently, using debit cards for online shopping is not very common because most of the sites do not support charging of debit cards.With the expected technical developments in e-commerce sites with regards to debit card usage, these debit card owners are expected to use their cards on e-commerce sites.bilgi@muraterdor www.muraterdor.com
  8. 8. Why Turkey Has a Potential in E Commerce Shopping over mobile and mobile payment methods has started.bilgi@muraterdor www.muraterdor.com
  9. 9. Why Turkey Has a Potential in E CommercePaypal has announced that there is more than 1.6 million Turkish Paypal users and will be much more in 2013.bilgi@muraterdor www.muraterdor.com
  10. 10. Why Turkey Has a Potential in E CommerceTurkish e-commerce companies getting investments from foreign investors.- Biletix Bought by Ticketmaster- GittiGidiyor.com %97 of the company bought by Ebay- Markafoni.com %70 of the company bought by Naspers- CicekSepeti Small part of the company bought by Amazon- YemekSepeti Got 44 million $ from General Atlanticbilgi@muraterdor www.muraterdor.com
  11. 11. Why Turkey Has a Potential in E Commerce- Grupanya Got investment from Intel Capital- Grupfoni Got investment from Quants Financial- Trendyol Got investment from Tiger Global- Evidea.com Got investment from Tiger Global- VipDukkan.com Got 5 million $ investment from ePlanet Capital- Lidyana.com Got 6 million $ investment from ru-Netbilgi@muraterdor www.muraterdor.com
  12. 12. Why Turkey Has a Potential in E CommerceLots of e-commerce sites started giving outdoor and TV advertisements in order to reach offline people.bilgi@muraterdor www.muraterdor.com
  13. 13. Why Turkey Has a Potential in E CommerceSome well known ecommerce sites entering the Turkish Market.- Otto Group, one of the largest ecommerce sites with an annual turnover of 15 billion Euroentered the Turkish market with an investment in Limango.- Groupon, one of the world’s leading deal-of-the-day web sites, entered the market withSehirfirsati.com.bilgi@muraterdor www.muraterdor.com
  14. 14. Why Turkey Has a Potential in E Commerce Companies that do not have an online market gets into e-commerce.bilgi@muraterdor www.muraterdor.com
  15. 15. Why Turkey Has a Potential in E Commerce The local distribution speed and efficiency are very high.bilgi@muraterdor www.muraterdor.com
  16. 16. Why Turkey Has a Potential in E CommerceIn the past, online shoppers were worried about the security of online shopping but now with the variety of payment methods, the situation is over and more payment methods will be available in 2013. Interbank Card Center Payment System Payment when delivering the product Bank paymentbilgi@muraterdor www.muraterdor.com
  17. 17. Why Turkey Has a Potential in E Commerce The population is young and loves to consume. 70% of all online users are younger than 34.
  18. 18. Why Turkey Has a Potential in E Commerce Mobile DevicesAccording to the data of June 2012, there are 66 million mobile phone users in Turkey which indicates a 88.5 % penetration. 14% of Turkish population use Smart Phones.bilgi@muraterdor www.muraterdor.com
  19. 19. Why Turkey Has a Potential in E Commerce 66% of those using mobile devices in Turkey connect to Internet from their devices and check their emails from these devices. %5 of online shopping was done over mobile phones in 2012.bilgi@muraterdor www.muraterdor.com
  20. 20. Why Turkey Has a Potential in E Commerce Online Shopping with Credit Card (Transaction Amount in Million TL) 35.000 30.000 25.000 20.000 Total Amount by Year 15.000 Sütun1 10.000 5.000 0 2007 2008 2009 2010 2011 2012 There has been an increase in the volume of online transactions every year. From 2007 to 2012, the total amount has increased by over %500. Source : Interbank Card Centerbilgi@muraterdor www.muraterdor.com
  21. 21. Why Turkey Has a Potential in E Commerce Online Shopping with Credit Card (Number of Transactions) 200.000.000 180.000.000 160.000.000 140.000.000 120.000.000 100.000.000 Total number of transactions 80.000.000 by year 60.000.000 40.000.000 20.000.000 0 2007 2008 2009 2010 2011 2012 The number of transactions have been increasing every year, which is directly related to increasing credit card usage. Source : Interbank Card Centerbilgi@muraterdor www.muraterdor.com
  22. 22. Contact Detailsbilgi@muraterdor www.muraterdor.com

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