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One of our favorite cartoonists Hugh Macleod says, "If you talked to people the way advertising talked to people, they'd punch you in the face". We agree, and we spin it in a different way. Every talk is an opportunity to connect her to something she may love or become curious about. We believe there is more than enough novelty floating in this world to interest her.

How we do it has 3 parts essentially,
SHE as a person what she likes, what interests her
APP as a unobtrusive, natural, impression enabler
ADS as a large pool of what is out there, and what she needs to see

It will be unusual selection for both advertisers and users, and she may even get her next phone free? And why not everyone wants to impress her.

Do you have an idea that she needs to see? Call us 1-800 - DIAL - DIME

Published in: Technology, Business
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  1. 1. Deal in Every CallCommercial created for Assignment 2Technology Entrepreneurship Venture Lab 2012 Bangalore April 2012
  2. 2. Are you running high mobile bills? Are you tired of ever rising callrates?
  3. 3. How much discount would you likeon your mobile bill?
  4. 4. Any Mobile Bill, One Solution
  5. 5. 3 Steps to FreedomWorks on Android, iPhone, Skype, Google Voice,Facebook calls
  6. 6. Sample Calculation for a MonthScheme Phone Bill Talktime Number of Ad Clicks + Referrals*Regular $60 6 hours 100 + 100Dial a Dime 20 $48 12 hours 500 + 100Dial a Dime 50 $30 18 hours 750 + 500Dial a Dime FREE $0 Unlimited 1000 + 1000 *Referrals are in the form of Facebook, Linkedin, Twitter shares
  7. 7. Technology Entrepreneurship Venture Lab 2012 Murali Loganathan & Bala Ramadurai