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The sentence "I'm sorry" can get us out of trouble when we've done something wrong or hurt anyone we care about but the key to a fine apology is really meaning it and convincing the other party that you are truly remorseful. Apologizing just for the sake of keeping the peace is not an effective way to apologize. In doing so the recipient of the apology will most likely see through you and realize that your apology is insincere. A sincere and well timed apology, however, will help to mend the relationship that was harmed by your words or actions.