Using Work Integrated Learning in the classroom for success

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Presented by Sally Webster at 'Open Friday' in the teaching commons

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Using Work Integrated Learning in the classroom for success

  1. 1. Using WIL in the classroom for success Sally WebsterLecturer Advertising-Marketing Communications Stuff that Works 19 August 2011
  2. 2. In the beginning…. 8137 Client Relationship Management Level 2 2009 Semester 2USS GTS GSS OSS SES Response Survey Response Count Population rate %38% 40% 51% 40% 37% 35 129 27% 7735 Brand Communication Management G Graduate unit 2009 Semester 2USS GTS GSS OSS SES Response Survey Response Count Population rate %50% 12.5% 75% 62.5% 62.5% 8 20 40% Mid-semester survey / CELTS…what happened?
  3. 3. the horror experience! New academic – ME! Unit Convenor – ME! Course Convenor – ME! Out of control – ME!
  4. 4. find my own voice…
  5. 5. TLC - GCTEBrookfields Four Lenses• Theoretical Lens• Autobiographical Lens• Peer Lens• Student Lens
  6. 6. The University is committed to graduatingcreative professionals who are capable ofdeveloping innovative solutions to problemsfacing society.from: Generic Skills and attributes of graduates of University of Canberracoursework courses. 2011
  7. 7. My goal is beyond this… I aim through my teaching, engagement and research – and by bringing these into the classroom – to empower students to be the leaders of their industry.
  8. 8. My units are designed to engender and promote: trust, respect, value of knowledge, and professional skills.All qualities required in a professional setting.
  9. 9. What do I do to achieve this…Unit Development – Client BriefClass - VenueEngagement Agreement – leadership in industryTeaching style – Share & explain, supervisory roleAssessments – authentic & formative – fully integrated minimise plagiarism – work projectsForum / Online activities – all students equal, IntranetIndustry Engagement + Involvement - networking
  10. 10. What do I do to achieve this…
  11. 11. MOODLE
  12. 12. Results2011 Advertising Strategy GNo 1 accessed Moodle site @ UC
  13. 13. ResultsClass AttendanceStudent Involvement - Motivation
  14. 14. Results 8509 Advertising Marketing Communication Internship Level 3, Winter 2010USS GTS GSS OSS SES Response Survey Response Count Population rate %100% 100% 100% 100% 100% 5 10 50% 6809 Advertising Strategy Level 2, Semester 1 2011USS GTS GSS OSS SES Response Survey Response Count Population rate %91% 89% 93% 92% 88% 75 134 56% Domestic Student Responses94% 90% 90% 90% 88% 48 90 53% International Student Responses85% 89% 100% 96% 89% 27 44 61%
  15. 15. Results 7732 Advertising Strategy G Semester 1 2011Mode USS GTS GSS OSS SES Response Survey ResponseDelivery Count Population rate %ONL- 100% 100% 83% 100% 83% 6 13 46%PSTL Domestic Student Responses 100% 100% 80% 100% 80% 5 10 50% International Student Responses 100% 100% 100% 100% 100% 1 3 33%STD- 90% 100% 100% 100% 90% 10 12 83%F2F Domestic Student Responses 100% 100% 100% 100% 100% 2 3 67% International Student Responses 88% 100% 100% 100% 88% 8 9 89%
  16. 16. Results 8137 Client Relationship Management Level 2, Semester 2 2010Year USS GTS GSS OSS SES Response Survey Response Count Population rate %2010 96% 93% 93% 93% 91% 56 125 45%2009 38% 40% 51% 40% 37% 35 129 27%
  17. 17. Lessons learned…Don’t be afraid – try new and creative thingsbut explain journey to students… Have at the heart trust & respect… of students and yourself
  18. 18. Lessons learned… You’re only as good as your last USS…

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