7 Ways to Get More Multifamily Leases using Email Nurturing
Ways to Get More
using Email Nurturing
Munish Gandhi | mg@hy. ly
Get More Leases & Reduce
Costs using this 4-Stage Process
will nurture new, recently active, and inactive prospects, while your
leasing team prioritizes l—on—l interactions with leads that are ready to close!
Welcome new pr ects with , " Engage active prospects by inviting them L», t L. L engaged prospects
information mails events and propertytours ~ - , I I-ii ti ii a
Re-activate currently inactive prospects
Activate New Prospects
with a Welcome Campaign
Welcome new prospects with a drip campaign that includes messages about the
neighborhood, retail stores, and community amenities.
SHOP, DINE 8. EXPLORE AROUND LOCAL COFFEE SHOP OPENS THEIR SEE WHAT COMMUNITY AMENITIES
OUR APARTMENTS FIRST BRANCH AT AVENUE AT YORK AVENUE AT YORK HAS TO OFFER
EXPLORE oun Nziousonuoou EXPLORE SHOPS
Invite Active Prospects to Events
Engage active prospects by inviting them to community events like a 4th ofjuly
barbecue, a Thanksgiving potluck dinner, or even a Holiday Season party!
AVENUE AT YORK AVENUE AT YORK AVENUE AT YORK
__IiL‘l-- Pi l. ',lll, i _, l‘L‘l-- Vi l. ',lll, i L, l-L. ll-- ~“— -‘«l~". ',lllLi
Join us for our Annual Come Celebrate the
Meet & Mingle With Us
YOUIRE INVITED TO YOU‘RE INVITED TO
OUR “NIGHT BEFORE" OUR THANKSGIVING
CHRISTMAS PARTY POTLUCK
Invite Active Prospects to
Schedule a Tour of the Property
AVENUE AT YORK
Re-activate Inactive Prospects
with Community Updates
Send a "What‘s New? " newsletter to
inactive prospects who were looking for
apartments last year and are finishing
up their current lease. AVENUE AT YORK
— 4—‘l’, l.l
See Wh ' New on
Offer Incentives to Close
Offer special discounts to nudge prospects
who are close to signing up but need that
extra little push.
AVENUE AT YORK
. I,I. i . :I‘-"«~"l. 'Elll; .
Know Someone That's
Looking for a New
Place to Live?
REFER A FRIEND &
Prioritize Email over Social Media
There are many reasons for email to be your first priority: Your message is
guaranteed to reach the prospect, you have complete control over the format
and style of your email, and you can cater the message to different groups
based on their interests. None of this is true with social media.
, DGHVETY Who knows who
' Guaranteed gets your message?
Subscribe to our newsletter
And receive high resolution templates and a 7-part email drip for
each step in the presentation.
http: //hy. ly/ newsletter
lVlL.5lL l‘ilLp: //www‘ bei i30Lll'U U_)lll
All photos: Adobe 5l0(, l<