SlideShare a Scribd company logo
1 of 99
Download to read offline
START
2010 What's happening that's new and big? What is relevant to me and why? Are there implications for my work?
2010 What's happening that's new and big? What is relevant to me and why? Are there implications for my work? 1 Internetting on steroids 2 Information discovery and retrieval challenges 3 Building blocks for the next version of the web 4 The role of social media
10 Science letdowns of the new millennium Katherine Harmon Scientific American, December 31, 2009 Few flying cars and no fountains of youth: Since 2000, many old science goals have remained as far away as ET's signals ,[object Object],http://www.scientificamerican.com/article.cfm?id=science-letdowns-decade
10 Science letdowns of the new millennium Katherine Harmon Scientific American, December 31, 2009 Few flying cars and no fountains of youth: Since 2000, many old science goals have remained as far away as ET's signals ,[object Object],http://www.scientificamerican.com/article.cfm?id=science-letdowns-decade ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top scientific breakthroughs of the year 2009 Wired Science December 31, 2009 Number 1—Gene therapy makes a comeback This year, four teams of gene-therapy researchers had major victories in finding ways to safely treat human volunteers. Nanotech researchers concocted dozens of tiny particles that may be able to carry fragile DNA and RNA through the bloodstream and into the cells where they're needed. Biologists have refined a method for clipping disease-causing DNA sequences out of any genome with extreme precision. But the greatest success this year belongs to doctors who treated blindness, brain disorders, immune system deficiencies and a severe skin condition with an array of different gene-therapy techniques. ,[object Object],http://www.wired.com/wiredscience/2009/12/discoveries-gallery/
Top 10 news stories of the decade cnet news December 22, 2009 1 Google launches Adwords and is tech's most important company 2 Apple unveils iTunes 3 Microsoft and the feds make a deal 4 Pffft goes the dot-com bubble 5 Apple releases the iPhone and changes mobile technology 6 Yahoo plays Hamlet with search 7 Craigslist and the slow fade of traditional newspapers 8 Google acquires YouTube and legitimises social media 9 Microsoft co-founder Bill Gates retires 10 Hewlett Packard acquires Compaq ,[object Object],http://news.cnet.com/2300-1023_3-10002061-8.html?tag=mncol As hard as it may be to remember now, the dot-com boom was nearing its dizzying peak as the decade started. But just as the bust hit a few months later, Google was pairing a savvy business model with great technology, Apple was most decidedly getting its mojo back, and Bill Gates was becoming exasperated with those pesky trust-busters. Since then, Google became a giant, the iPhone broke through the smartphone design barrier, and a social media went mainstream.
Top 10 news stories of the decade cnet news December 22, 2009 1 Google launches Adwords and is tech's most important company 2 Apple unveils iTunes 3 Microsoft and the feds make a deal 4 Pffft goes the dot-com bubble 5 Apple releases the iPhone and changes mobile technology 6 Yahoo plays Hamlet with search 7 Craigslist and the slow fade of traditional newspapers 8 Google acquires YouTube and legitimises social media 9 Microsoft co-founder Bill Gates retires 10 Hewlett Packard acquires Compaq ,[object Object],http://news.cnet.com/2300-1023_3-10002061-8.html?tag=mncol
1
Internetting on steroids
[object Object],http://www.itif.org/index.php?id=143
[object Object],http://www.itif.org/index.php?id=143
[object Object],http://www.cinema-and-movies.com/
[object Object],http://www.cinema-and-movies.com/
[object Object],http://www.cinema-and-movies.com/
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
 
Part of the daily American diet, 34 Gigabytes of data NICK BILTON Published: December 9, 2009 The average American consumes about 34 Gigabytes of data and information each day—an increase of about 350 percent over nearly three decades—according to a report published Wednesday by researchers at the  University of California, San Diego . According to calculations in  the report , that daily information diet includes about 100,000 words, both those read in print and on the Web as well as those heard on television and the radio. By comparison, Tolstoy’s “War and Peace” contains about 460,000 words. ,[object Object],http://www.nytimes.com/2009/12/10/technology/10data.html?_r=4&partner=rss&emc=rss
a_r_w 9:53 PM Dec 17th, 2009 from Twitterrific A single sperm has 37.5 MB of DNA information in it. That means that a normal ejaculation represents a data transfer of 1,587.5 TB ,[object Object],! http://www.reddit.com/r/reddit.com/comments/afpez/a_single_sperm_has_375mb_of_dna_information_in_it/
Bill Bryson A short history of nearly everything There is as much as 20 million km of DNA inside each of us—enough to reach to the moon and back 26 times over. 97% of our DNA is "junk". ,[object Object]
Bill Bryson A short history of nearly everything There is as much as 20 million km of DNA inside each of us—enough to reach to the moon and back 26 times over. 97% of our DNA is "junk". ,[object Object]
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
Lessons from Nature ?
[object Object],Emergence is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions.
[object Object],Emergence is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions. By using the types of rules embodied in simple programs one can capture many of the essential mechanisms of nature.
[object Object],Emergence is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions. By using the types of rules embodied in simple programs one can capture many of the essential mechanisms of nature. De Bono presents a model of the brain as a self-organizing system that forms and uses patterns. Behavior in this system is driven by perception that varies according to circumstance—a new "lateral thinking" is needed to liberate the mind from the shackles of language-dependent thought.
Simple interactions Emerging patterns Everything in context Reduced dependence on words Management of complexity ,[object Object]
[object Object],http://www.ted.com/talks/pattie_maes_demos_the_sixth_sense.html
2
Information discovery and retrieval challenges
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
[object Object]
[object Object]
Google's webmaster guidelines When your site is ready Submit it to Google at  http://www.google.com/addurl.html . Submit a sitemap using Google Webmaster Tools. Google uses your sitemap to learn about the structure of your site and to increase coverage of your web pages. Make sure all the sites that should know about your pages are aware your site is online.   ,[object Object],http://www.google.com/support/webmasters/bin/answer.py?&answer=35769
Make a site with a  clear hierarchy  and  text links . Offer a  sitemap  to your users. Create a useful,  information-rich  site, with accurate pages. Think about  keywords  and make sure that your site actually includes them. Use  text  instead of images to display important names, content, or links. Make sure that <title> elements and ALT attributes are  descriptive . Check for  broken links  and correct HTML. Be aware that not every search engine spider crawls dynamic pages. Keep the links on a given page to a reasonable number (fewer than 100). Review image guidelines for best practices on publishing images. ,[object Object],http://www.google.com/support/webmasters/bin/answer.py?&answer=35769 1
Use a text browser such as Lynx to examine your site and check that JavaScript, cookies, session IDs, frames, DHTML, or Flash  don't prevent access to essential content . Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. Otherwise possible incomplete indexing, as bots may not eliminate URLs that look different but point to the same page. Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google when content last changed. Make use of the  robots.txt file  on your web server. If your company buys a content management system, make sure that the system creates pages and links that search engines can crawl. Use robots.txt to prevent crawling of pages that don't add much value. Test your site to make sure that it appears correctly in different browsers. ,[object Object],http://www.google.com/support/webmasters/bin/answer.py?&answer=35769 2
Make pages primarily for users, not for search engines . Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as &quot;cloaking.&quot; Avoid tricks  intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, &quot;Does this help my users? Would I do this if search engines didn't exist?&quot; Don't participate in link schemes designed to increase your site's ranking. In particular, avoid links to web spammers or &quot;bad neighborhoods&quot; on the web, as your own ranking may be affected adversely by those links. Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold that send automatic or programmatic queries to Google. ,[object Object],http://www.google.com/support/webmasters/bin/answer.py?&answer=35769 3
Avoid hidden text or hidden links. Don't use cloaking or sneaky redirects. Don't send automated queries to Google. Don't load pages with irrelevant keywords. Don't create multiple pages, subdomains, or domains with substantially duplicate content. Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware. Avoid &quot;doorway&quot; pages created just for search engines, or other &quot;cookie cutter&quot; approaches such as affiliate programs with little or no original content. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first. ,[object Object],http://www.google.com/support/webmasters/bin/answer.py?&answer=35769 4
[object Object],http://docs.google.com/present/view?id=dc5x7mrn_245gf8kjwfx
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
[object Object],http://www.youtube.com/watch?v=6ILQrUrEWe8
Is online reputation management the new Search Engine Optimisation? Niall McKeown Niall's Online Marketing Blog, 9 December 2009 There is a strong argument that being #1 in the natural search engine results in Google for some industries is no longer what it used to be. I'm not arguing that search is irrelevant or that a site should not be built optimised for search engines, my argument is that the customer and how they purchase has little to do with being top of Google. Rather, it is how you are represented in terms of your online reputation. My argument is that online reputation management is fast becoming more important than search engine optimisation in service based industries. Better still, get your ORM right and the SEO takes care of itself. ,[object Object],http://blog.ionom.com/2009/12/is-online-reputation-management-the-new-search-engine-optimisation/
Netskills SEO workshops for Strategic Content Alliance Summer 2009 Steve Boneham, George Munroe, Brian Kelly, Christine Cahoon Structure Accessibility Content integrity Promotion via social media Metadata Richer semantics ,[object Object],http://www.netvibes.com/scaseo
[object Object],impression of value total discovery visitor satisfaction measurement of activity evidence of success sustainability improvement increasing significance visitor numbers online resource
[object Object],Structure Accessibility Integrity Metadata Richer semantics Social media impression of value total discovery visitor satisfaction measurement of activity evidence of success sustainability improvement increasing significance visitor numbers online resource
Getting started with Google Analytics Create a Google account Identify your unique web ID Insert unique ID into Javascript tracking code and add this code to all pages (which links to JavaScript library on the Google servers) After logging in to your account you may select reports of interest from your Google Analytics dashboard ,[object Object],http://services.google.com/analytics/tour/index_en-GB.html
[object Object],http://services.google.com/analytics/tour/index_en-GB.html
Establishing desirable target audience Determine your audience profile Demographics—age, gender, location, income What particular interests, influences, beliefs What media will they be using (desktop, mobile, home, work) How many are there Any relevant behavioral trends Clarify how to deliver value to your audience What do you want to achieve when users visit What is your goal or &quot;conversion&quot; metric How will you measure this ,[object Object]
Google Analytics http://www.google.com/analytics/support.html http://www.google.com/support/conversionuniversity Checking word maps http://www.wordle.net/ Identify suitable keywords and see popularity https://adwords.google.com/select/KeywordToolExternal Compare keyword phrases and see trends over time and per country http://www.google.com/trends Make sure all links are working http://validator.w3.org/checklink Introduction to Google's web site optimiser http://www.google.com/websiteoptimizer/tour.html ,[object Object]
[object Object],http://www.richardingram.co.uk/2009/10/instilling-confidence-with-content-strategies/
The Case for content strategy Margot Bloomstein A List Apart Issue 290 What's your role? Are you a designer who needs &quot;real copy&quot; for your comps? Maybe you're an information architect trying to organize an experience, or a search engine marketer eager to influence your client with keywords they'll actually use. Whatever your role, a content strategist can help you be more successful. ,[object Object],http://www.richardingram.co.uk/2009/10/instilling-confidence-with-content-strategies/
Google Squared The official Google blog June 2009 Some information is easy to find. If you want to learn the rules of golf, you can search Google for [golf rules] and we'll return a list of relevant web sites right at the top. But not all your information needs are that simple. Some questions can be more complex, requiring you to visit ten, perhaps twenty websites to research and collect what you need. Google Squared is an experimental search tool that collects facts from the web and presents them in an organized collection, similar to a spreadsheet. If you search for [roller coasters], Google Squared builds a square with rows for each of several specific roller coasters and columns for corresponding facts, such as image, height and maximum speed. ,[object Object],http://googleblog.blogspot.com/2009/06/square-your-search-results-with-google.html
Real time search Google announcements December 2009 Google's real-time search features are integrated into the Google search experience and surface highly relevant, fresh content from across the entire web including public content from social networks, news and micro-blogs The new features are based on more than a dozen new search technologies that enable Google to monitor more than a billion documents a day for fresh updates and process hundreds of millions of daily changes. ,[object Object],http://www.youtube.com/watch?v=oXHHkROejik&feature=player_embedded#
RDFa and SEO webBackplane Mark Birbeck on December 16, 2009 Improving display of results This is the area that has probably seen most discussion recently, in the context of Yahoo!'s enhanced results, and Google's rich snippets… Benefits to the search engine of doing this, are that users can get more done, on their site, making them more likely to return. The benefits for the companies are improved click-through. For many, click-through is more important than ranking. Some SEO experts say that if adding RDFa to a site gave an increase in click-through of only a couple of %, sites would see that as worth it—yet as Peter Mika said in  Year of the Monkey: Lessons from the first year of SearchMonkey , adding RDFa or Microformats to a page gives significantly better click-through than a mere few %. ,[object Object],http://webbackplane.com/mark-birbeck/blog/2009/12/rdfa-and-seo
[object Object],RDFa and SEO webBackplane Mark Birbeck on December 16, 2009 Improved search accuracy This is beneficial for the users of search engines, in that it can help them to find the information they want, faster. But it's also significant for site creators and SEO practitioners, because it means that sites are increasingly found in the right place. An increasing part of SEO is writing relevant articles that relate to products and services. Since search engines are increasingly clever enough to differentiate between a bunch of keywords dumped into a page, and an article with real content, a virtuous circle is created, rewarding 'proper' articles with improved rankings. RDFa can help—it allows authors to make pages unambiguous. http://webbackplane.com/mark-birbeck/blog/2009/12/rdfa-and-seo
[object Object],RDFa and SEO webBackplane Mark Birbeck on December 16, 2009 Vertical search engines RDFa will allow the search giants to offer partitioned search engines, aimed at particular audiences. There are many search engines already available, for specialist areas, but most of them tend to be out of date, or missing information altogether. The major search engines are often crawling these sites already, but page ranking algorithms will hide them away in the 1000th page of search results. By adding targeted mark-up to web-pages it becomes easier for search engines to differentiate the subject-matter of the pages, and so offer specialised views on their data. http://webbackplane.com/mark-birbeck/blog/2009/12/rdfa-and-seo
3
Building blocks for the next version of the web
HTML5 HTML5 introduces new elements and attributes for semantic replacements of generic <div> and <span> elements, e.g. <nav> (navigation block) and <footer>. Other elements bring convenience with a standardised interface for rich content, e.g. <audio> and <video>. Some elements from HTML 4 have been dropped, including presentational elements such as <font> and <center>, where effects are achieved with CSS. There is also a renewed emphasis on the importance of DOM scripting. CSS3 2D and 3D transformations and transitions etc. ,[object Object],http://www.w3.org/TR/html5/  http://www.w3.org/Style/CSS/current-work
More accessible, index-able, meaningful text ,[object Object]
HTML5 and CSS3 Eric Meyer, &quot;A more tangled web&quot; Belfast Build conference, November 2009 (Summary by Charlie Neely, FRONT) The web's relative simplicity has made it so successful. Basic web tools, HTML, CSS and Javascript, have all found their way into many products and services we use today. However HTML5 wont be fully implemented until an estimated 2022 and CSS3 is likely to be in development far beyond that. But this doesn't stop us from using elements of it already. Developers are ingeniously using Javascript to emulate methods and functions of HTML5 and CSS3, for example, Alexis Deveria created a  jQuery  plug-in  which provides support for CSS3 Template Layout Module. ,[object Object],http://vimeo.com/7863592
The web requires: Better context, and meaning, for any piece of web data… That allows that piece to be easily associated with, and properly compared to, other pieces that are related, somewhere on the web… In a generic way. And data about &quot;things&quot;, not just documents… Ways of harvesting and presenting pertinent data from many different sources, automatically if possible… (Other highly desirables: better human computer interfaces, data infrastructure maintenance, trust mechanisms… but these would be easier to bring about if a rich semantic structure existed). ,[object Object]
Computable web data? Wolfram|Alpha uses its own carefully &quot;curated&quot; data which provides a framework for exceptionally intelligent &quot;searches&quot;. If a similar framework of linked data existed within the web then searches may begin to approach the power of Wolfram's performance. ,[object Object],http://www.wolframalpha.com/screencast/introducingwolframalpha.html
Metadata is the key Data about data. Many and varied versions of metadata. Add background information, put things in context, add value, make much more useful by showing relevance. Different levels of metadata—may need pointer to further information to fully explain a piece of metadata or describe how to interpret. Enable ways of classifying, connecting, rating, structuring, promoting, that wouldn't be possible otherwise— especially if a common &quot;vocabulary&quot; for the metadata terms is used . ,[object Object]
Resource description framework RDF is a generic &quot;way&quot; of using definitive metadata with web resources. RDF describes &quot;things&quot; (defined by uniform resource identifiers, URIs) by assigning properties and corresponding values—statements are known as &quot;triples&quot; consisting of [subject] [predicate] [object]. The predicate URI usually references a term in a standard metadata vocabulary, resulting in unambiguous meaning. Any part of the triple can be a URI and URIs can point to other URIs that can be read using HTTP and extended (or related) in other web resources, thus a scalable model and very flexible. ,[object Object],http://www.w3.org/TR/rdf-primer/
RDFa and Microformats Previously RDF statements were provided in separate .rdf files and were not widely used because of the extra effort required to produce. RDFa  allows RDF statements to be included in ordinary HTML files using formally defined attributes within <span> blocks, with metadata vocabularies referenced in <head>. Microformats  consist of informal vocabularies (not referenced in the document) that have been established by rapid user adoption, ease of use and desire to create richer semantics with embedded metadata. These are used with &quot;class&quot; attribute in <div> and <span> blocks or with &quot;rel&quot; in <a …> tags. ,[object Object],http://www.w3.org/TR/rdfa-syntax/  http://microformats.org/wiki/Main_Page
RDFa basics A tutorial by Manu Sporny ,[object Object],http://www.youtube.com/watch?v=ldl0m-5zLz4&feature=player_embedded
Linking Open Data project The goal is to extend the web by publishing various open data sets as RDF on the web and by setting RDF links between data items in different data sources. These RDF links then enable navigation from a data item within one data source to related data items within other sources using a semantic web browser. RDF links can also be followed by the crawlers of semantic web search engines, which may provide sophisticated search and query capabilities over crawled data. As query results are structured data and not just links to HTML pages, they can be used within other applications. ,[object Object],http://esw.w3.org/topic/SweoIG/TaskForces/CommunityProjects/LinkingOpenData/
Contains 4.7 billion triples, interlinked by around 142 million RDF links ,[object Object]
A web of data Web of data is generic (can contain any type of data). Anyone can publish to web of data. No constraints due to vocabularies (can create own as required). Things connected via RDF links provide a global data graph which can be used for new resource discovery. Separation of data and presentation. Data is self describing (doesn't require additional information). HTTP and RDF are essentially the common API rather than many other proprietary heterogeneous models and interfaces. Open model, new stuff added easily. ,[object Object]
Semantic web browsers Disco http://www4. wiwiss .fu- berlin .de/ bizer /ng4j/disco/ Marbles http://marbles.sourceforge.net/ Operator plug in for Firefox https:// addons . mozilla .org/en-US/ firefox / addon /4106 DBpedia applications http:// wiki . dbpedia .org/Applications ,[object Object]
4
The role of &quot;social media&quot;
Top 50 social brands of 2009 Adam Coomes January 04, 2010 The Social Radar top 50 measures the brands with the most active web presence based on overall online conversation volume. To create the top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and twitter posts to aggregate a list of the words and brands mentioned most frequently on the web during all of 2008 and 2009. The list measures the number of unique individuals or sources that posted content about each brand during 2009 rather than the overall number of mentions. ,[object Object],http://infegy.com/buzzstudy/social-radar-top-50-social-brands-of-2009/
Top 50 social brands of 2009 Adam Coomes January 04, 2010 The Social Radar top 50 measures the brands with the most active web presence based on overall online conversation volume. To create the top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and twitter posts to aggregate a list of the words and brands mentioned most frequently on the web during all of 2008 and 2009. The list measures the number of unique individuals or sources that posted content about each brand during 2009 rather than the overall number of mentions. ,[object Object],http://infegy.com/buzzstudy/social-radar-top-50-social-brands-of-2009/ 1 Twitter 2 Google 3 Facebook 4 iPhone 5 YouTube 6 Obama 7 Mac 8 Apple 9 iPod 10 Microsoft
Top 50 social brands of 2009 Adam Coomes January 04, 2010 The Social Radar top 50 measures the brands with the most active web presence based on overall online conversation volume. To create the top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and twitter posts to aggregate a list of the words and brands mentioned most frequently on the web during all of 2008 and 2009. The list measures the number of unique individuals or sources that posted content about each brand during 2009 rather than the overall number of mentions. ,[object Object],http://infegy.com/buzzstudy/social-radar-top-50-social-brands-of-2009/ 11 Windows 12 MySpace 13 Yahoo 14 Amazon 15 Fox 16 Disney 17 BlackBerry 18 Firefox 19 BBC 20 Wii
Top 50 social brands of 2009 Adam Coomes January 04, 2010 The Social Radar top 50 measures the brands with the most active web presence based on overall online conversation volume. To create the top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and twitter posts to aggregate a list of the words and brands mentioned most frequently on the web during all of 2008 and 2009. The list measures the number of unique individuals or sources that posted content about each brand during 2009 rather than the overall number of mentions. ,[object Object],http://infegy.com/buzzstudy/social-radar-top-50-social-brands-of-2009/ 21 Sony 22 XBox 23 Playstation 24 Linux 25 CNN 26 MTV 27 AT&T 28 eBay 29 Starbucks 30 NFL
Top 50 social brands of 2009 Adam Coomes January 04, 2010 The Social Radar top 50 measures the brands with the most active web presence based on overall online conversation volume. To create the top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and twitter posts to aggregate a list of the words and brands mentioned most frequently on the web during all of 2008 and 2009. The list measures the number of unique individuals or sources that posted content about each brand during 2009 rather than the overall number of mentions. ,[object Object],http://infegy.com/buzzstudy/social-radar-top-50-social-brands-of-2009/ 31 Android 32 Nokia 33 Ford 34 ABC 35 Skype 36 Dell 37 UPS 38 Wikipedia 39 NBA 40 LG
Top 50 social brands of 2009 Adam Coomes January 04, 2010 The Social Radar top 50 measures the brands with the most active web presence based on overall online conversation volume. To create the top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and twitter posts to aggregate a list of the words and brands mentioned most frequently on the web during all of 2008 and 2009. The list measures the number of unique individuals or sources that posted content about each brand during 2009 rather than the overall number of mentions. ,[object Object],http://infegy.com/buzzstudy/social-radar-top-50-social-brands-of-2009/ 41 ESPN 42 Oprah 43 Samsung 44 NASA 45 Nintendo 46 Canon 47 Nike 48 Gap 49 Kindle 50 Intel
Business purposes of social networking sites Establish pointers to web site by attracting initial audience attention and developing a relationship. Create brand. Very important—web site visitors often only seeking confirmation after having made an initial decision to use a product or service following research on social networking sites. Peer reviews—very influential. Marketing! ,[object Object]
http://www.youtube.com/watch?v=6ILQrUrEWe8
How twitter is changing our lives Mary Gazze, CTV.ca News Staff January 1, 2010 If you weren't one of the hundreds of thousands of people who jumped on the twitter bandwagon this year, you might be missing out. Even if you don't want to know what your friends had for breakfast, users and experts say twitter has changed our lives this year. And if making new friends isn't for you and if you don't care about getting messages directly from celebs, politicians or companies, tech experts say you are robbing yourself by not taking part in a medium that keeps people informed about world events and even giving us a peek inside countries that are closed to the Western world. ,[object Object],http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20091218/holiday_twitter_100101/20100101
http://www.youtube.com/watch?v=4SPWTyv6zBk&feature=player_embedded#
Twitter Less frequent but more in depth blogs Commenting on public blogs Sharing bookmarks Facebook Linkedin Wikipedia RSS feeds ,[object Object],?
END

More Related Content

What's hot

Trendwatching & Libraries
Trendwatching & LibrariesTrendwatching & Libraries
Trendwatching & Librarieshblowers
 
Why Extension should use social media
Why Extension should use social mediaWhy Extension should use social media
Why Extension should use social mediaAnne Adrian
 
Facing the Future of Technology and Learning WCET
Facing the Future of Technology and Learning WCETFacing the Future of Technology and Learning WCET
Facing the Future of Technology and Learning WCETMaria H. Andersen
 
Maximising Online Resource Effectiveness Workshop Session 1/8 Introduction
Maximising Online Resource Effectiveness Workshop Session 1/8 IntroductionMaximising Online Resource Effectiveness Workshop Session 1/8 Introduction
Maximising Online Resource Effectiveness Workshop Session 1/8 IntroductionPlatypus
 
Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...
Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...
Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...Andrew Krzmarzick
 
The Evolution of Technology & Etiquette
The Evolution of Technology & EtiquetteThe Evolution of Technology & Etiquette
The Evolution of Technology & EtiquetteChristie Stelling
 
Social Media Twitter 6 01 09
Social Media Twitter 6 01 09Social Media Twitter 6 01 09
Social Media Twitter 6 01 09Lloyd Brown
 
The social-implications-of-computing
The social-implications-of-computingThe social-implications-of-computing
The social-implications-of-computinghoho776
 
Charleston Metro Chamber of Commerce
Charleston Metro Chamber of CommerceCharleston Metro Chamber of Commerce
Charleston Metro Chamber of CommerceLarry Collett
 
Social Media, FCS Workshop
Social Media, FCS WorkshopSocial Media, FCS Workshop
Social Media, FCS WorkshopAnne Adrian
 
What is social media NOW?
What is social media NOW?What is social media NOW?
What is social media NOW?Martafy!
 
Cmps 20110222 Social Media Lite
Cmps 20110222 Social Media LiteCmps 20110222 Social Media Lite
Cmps 20110222 Social Media LiteAssaf Landau
 
Alarming Social Media Statistics for Real Estate Professionals
Alarming Social Media Statistics for Real Estate ProfessionalsAlarming Social Media Statistics for Real Estate Professionals
Alarming Social Media Statistics for Real Estate ProfessionalsDoug Devitre
 
Living Online Frankie Forsyth Pp V1
Living Online Frankie Forsyth Pp V1Living Online Frankie Forsyth Pp V1
Living Online Frankie Forsyth Pp V1Frankie Forsyth
 
Exponential Government
Exponential GovernmentExponential Government
Exponential GovernmentDustin Haisler
 
Socialmedia in Extension
Socialmedia in ExtensionSocialmedia in Extension
Socialmedia in ExtensionAnne Adrian
 

What's hot (20)

Time line
Time lineTime line
Time line
 
Trendwatching & Libraries
Trendwatching & LibrariesTrendwatching & Libraries
Trendwatching & Libraries
 
Why Extension should use social media
Why Extension should use social mediaWhy Extension should use social media
Why Extension should use social media
 
Facing the Future of Technology and Learning WCET
Facing the Future of Technology and Learning WCETFacing the Future of Technology and Learning WCET
Facing the Future of Technology and Learning WCET
 
Maximising Online Resource Effectiveness Workshop Session 1/8 Introduction
Maximising Online Resource Effectiveness Workshop Session 1/8 IntroductionMaximising Online Resource Effectiveness Workshop Session 1/8 Introduction
Maximising Online Resource Effectiveness Workshop Session 1/8 Introduction
 
Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...
Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...
Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...
 
The Evolution of Technology & Etiquette
The Evolution of Technology & EtiquetteThe Evolution of Technology & Etiquette
The Evolution of Technology & Etiquette
 
Film 260 flipbook
Film 260 flipbookFilm 260 flipbook
Film 260 flipbook
 
Social Media Twitter 6 01 09
Social Media Twitter 6 01 09Social Media Twitter 6 01 09
Social Media Twitter 6 01 09
 
The social-implications-of-computing
The social-implications-of-computingThe social-implications-of-computing
The social-implications-of-computing
 
Charleston Metro Chamber of Commerce
Charleston Metro Chamber of CommerceCharleston Metro Chamber of Commerce
Charleston Metro Chamber of Commerce
 
Social Media, FCS Workshop
Social Media, FCS WorkshopSocial Media, FCS Workshop
Social Media, FCS Workshop
 
What is social media NOW?
What is social media NOW?What is social media NOW?
What is social media NOW?
 
Cmps 20110222 Social Media Lite
Cmps 20110222 Social Media LiteCmps 20110222 Social Media Lite
Cmps 20110222 Social Media Lite
 
Alarming Social Media Statistics for Real Estate Professionals
Alarming Social Media Statistics for Real Estate ProfessionalsAlarming Social Media Statistics for Real Estate Professionals
Alarming Social Media Statistics for Real Estate Professionals
 
Living Online Frankie Forsyth Pp V1
Living Online Frankie Forsyth Pp V1Living Online Frankie Forsyth Pp V1
Living Online Frankie Forsyth Pp V1
 
Time line
Time lineTime line
Time line
 
Exponential Government
Exponential GovernmentExponential Government
Exponential Government
 
Out-Smarted!
Out-Smarted!Out-Smarted!
Out-Smarted!
 
Socialmedia in Extension
Socialmedia in ExtensionSocialmedia in Extension
Socialmedia in Extension
 

Viewers also liked

Maximising Online Resource Effectiveness Workshop Session 6/8 Promotional str...
Maximising Online Resource Effectiveness Workshop Session 6/8 Promotional str...Maximising Online Resource Effectiveness Workshop Session 6/8 Promotional str...
Maximising Online Resource Effectiveness Workshop Session 6/8 Promotional str...Platypus
 
How to Transform Your Business Into a Marketing Services Provider
How to Transform Your Business Into a Marketing Services ProviderHow to Transform Your Business Into a Marketing Services Provider
How to Transform Your Business Into a Marketing Services ProviderinterlinkONE
 
Maximising Online Resource Effectiveness Workshop Session 8/8 Workshop roundup
Maximising Online Resource Effectiveness Workshop Session 8/8 Workshop roundupMaximising Online Resource Effectiveness Workshop Session 8/8 Workshop roundup
Maximising Online Resource Effectiveness Workshop Session 8/8 Workshop roundupPlatypus
 
Maximising Institutional Webmaster Impact
Maximising Institutional Webmaster ImpactMaximising Institutional Webmaster Impact
Maximising Institutional Webmaster ImpactPlatypus
 
Integrating Print in a Multi-Channel World
Integrating Print in a Multi-Channel WorldIntegrating Print in a Multi-Channel World
Integrating Print in a Multi-Channel WorldinterlinkONE
 
Getting started with LinkedIn
Getting started with LinkedInGetting started with LinkedIn
Getting started with LinkedInKhalid Raza
 
Maximising Online Resource Effectiveness Workshop Session 6/8 Promotional str...
Maximising Online Resource Effectiveness Workshop Session 6/8 Promotional str...Maximising Online Resource Effectiveness Workshop Session 6/8 Promotional str...
Maximising Online Resource Effectiveness Workshop Session 6/8 Promotional str...Platypus
 

Viewers also liked (8)

Maximising Online Resource Effectiveness Workshop Session 6/8 Promotional str...
Maximising Online Resource Effectiveness Workshop Session 6/8 Promotional str...Maximising Online Resource Effectiveness Workshop Session 6/8 Promotional str...
Maximising Online Resource Effectiveness Workshop Session 6/8 Promotional str...
 
How to Transform Your Business Into a Marketing Services Provider
How to Transform Your Business Into a Marketing Services ProviderHow to Transform Your Business Into a Marketing Services Provider
How to Transform Your Business Into a Marketing Services Provider
 
Maximising Online Resource Effectiveness Workshop Session 8/8 Workshop roundup
Maximising Online Resource Effectiveness Workshop Session 8/8 Workshop roundupMaximising Online Resource Effectiveness Workshop Session 8/8 Workshop roundup
Maximising Online Resource Effectiveness Workshop Session 8/8 Workshop roundup
 
Maximising Institutional Webmaster Impact
Maximising Institutional Webmaster ImpactMaximising Institutional Webmaster Impact
Maximising Institutional Webmaster Impact
 
Nouns
NounsNouns
Nouns
 
Integrating Print in a Multi-Channel World
Integrating Print in a Multi-Channel WorldIntegrating Print in a Multi-Channel World
Integrating Print in a Multi-Channel World
 
Getting started with LinkedIn
Getting started with LinkedInGetting started with LinkedIn
Getting started with LinkedIn
 
Maximising Online Resource Effectiveness Workshop Session 6/8 Promotional str...
Maximising Online Resource Effectiveness Workshop Session 6/8 Promotional str...Maximising Online Resource Effectiveness Workshop Session 6/8 Promotional str...
Maximising Online Resource Effectiveness Workshop Session 6/8 Promotional str...
 

Similar to 2010 Primer

Maximising Online Resource Effectiveness: Workshop Introduction
Maximising Online Resource Effectiveness: Workshop IntroductionMaximising Online Resource Effectiveness: Workshop Introduction
Maximising Online Resource Effectiveness: Workshop IntroductionJISC Netskills
 
Adventures With Social Media [ Video in Slide2]
Adventures With Social Media [ Video in Slide2]Adventures With Social Media [ Video in Slide2]
Adventures With Social Media [ Video in Slide2]Michael Netzley, Ph.D.
 
TSEM Spring 2014 Fath Class 3
TSEM Spring 2014 Fath Class 3 TSEM Spring 2014 Fath Class 3
TSEM Spring 2014 Fath Class 3 Laksamee Putnam
 
080924 Mexican Tourist Board Crisis Communications
080924   Mexican Tourist Board   Crisis Communications080924   Mexican Tourist Board   Crisis Communications
080924 Mexican Tourist Board Crisis CommunicationsGed Carroll
 
Technology and its impact share.pdf
Technology and its impact share.pdfTechnology and its impact share.pdf
Technology and its impact share.pdfTerezieFaflkov
 
SCOUT WEEK 25 | JUNE 25, 2007
SCOUT WEEK 25 | JUNE 25, 2007SCOUT WEEK 25 | JUNE 25, 2007
SCOUT WEEK 25 | JUNE 25, 2007Literanista
 
Internet life skills wb
Internet life skills wbInternet life skills wb
Internet life skills wbJoAnn MIller
 
How to turn any brand into an entertainment brand
How to turn any brand into an entertainment brand How to turn any brand into an entertainment brand
How to turn any brand into an entertainment brand Guinness World Records
 
Consumer Behaviour Google
Consumer Behaviour GoogleConsumer Behaviour Google
Consumer Behaviour GoogleNanor
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewRob Gallo
 
Facebook Is Not A Marketing Channel. Facebook is THE Marketing Channel
Facebook Is Not A Marketing Channel. Facebook is THE Marketing ChannelFacebook Is Not A Marketing Channel. Facebook is THE Marketing Channel
Facebook Is Not A Marketing Channel. Facebook is THE Marketing ChannelMichael Lazerow
 
The Edge Group Quito Lima - july 2014
The Edge Group   Quito Lima - july 2014The Edge Group   Quito Lima - july 2014
The Edge Group Quito Lima - july 2014Jose A Torres
 
William Gates Research Paper
William Gates Research PaperWilliam Gates Research Paper
William Gates Research PaperKrystal Ellison
 
Pria Webinar Jan08
Pria Webinar Jan08Pria Webinar Jan08
Pria Webinar Jan08guest1d0cef
 
Carrying the Banner: Reinventing News on Your University Website
Carrying the Banner: Reinventing News on Your University WebsiteCarrying the Banner: Reinventing News on Your University Website
Carrying the Banner: Reinventing News on Your University WebsiteGeorgiana Cohen
 
Media To The Power of 3 - Detroit 9-08
Media To The Power of 3 - Detroit 9-08Media To The Power of 3 - Detroit 9-08
Media To The Power of 3 - Detroit 9-08Michael Pranikoff
 

Similar to 2010 Primer (20)

Maximising Online Resource Effectiveness: Workshop Introduction
Maximising Online Resource Effectiveness: Workshop IntroductionMaximising Online Resource Effectiveness: Workshop Introduction
Maximising Online Resource Effectiveness: Workshop Introduction
 
Web 2 & geo
Web 2 & geoWeb 2 & geo
Web 2 & geo
 
Adventures With Social Media [ Video in Slide2]
Adventures With Social Media [ Video in Slide2]Adventures With Social Media [ Video in Slide2]
Adventures With Social Media [ Video in Slide2]
 
TSEM Spring 2014 Fath Class 3
TSEM Spring 2014 Fath Class 3 TSEM Spring 2014 Fath Class 3
TSEM Spring 2014 Fath Class 3
 
TrendWatch September 2017
TrendWatch September 2017TrendWatch September 2017
TrendWatch September 2017
 
080924 Mexican Tourist Board Crisis Communications
080924   Mexican Tourist Board   Crisis Communications080924   Mexican Tourist Board   Crisis Communications
080924 Mexican Tourist Board Crisis Communications
 
Technology and its impact share.pdf
Technology and its impact share.pdfTechnology and its impact share.pdf
Technology and its impact share.pdf
 
SCOUT WEEK 25 | JUNE 25, 2007
SCOUT WEEK 25 | JUNE 25, 2007SCOUT WEEK 25 | JUNE 25, 2007
SCOUT WEEK 25 | JUNE 25, 2007
 
Internet life skills wb
Internet life skills wbInternet life skills wb
Internet life skills wb
 
How to turn any brand into an entertainment brand
How to turn any brand into an entertainment brand How to turn any brand into an entertainment brand
How to turn any brand into an entertainment brand
 
Consumer Behaviour Google
Consumer Behaviour GoogleConsumer Behaviour Google
Consumer Behaviour Google
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Facebook Is Not A Marketing Channel. Facebook is THE Marketing Channel
Facebook Is Not A Marketing Channel. Facebook is THE Marketing ChannelFacebook Is Not A Marketing Channel. Facebook is THE Marketing Channel
Facebook Is Not A Marketing Channel. Facebook is THE Marketing Channel
 
The Edge Group Quito Lima - july 2014
The Edge Group   Quito Lima - july 2014The Edge Group   Quito Lima - july 2014
The Edge Group Quito Lima - july 2014
 
William Gates Research Paper
William Gates Research PaperWilliam Gates Research Paper
William Gates Research Paper
 
Pria Webinar Jan08
Pria Webinar Jan08Pria Webinar Jan08
Pria Webinar Jan08
 
Data science general
Data science generalData science general
Data science general
 
Carrying the Banner: Reinventing News on Your University Website
Carrying the Banner: Reinventing News on Your University WebsiteCarrying the Banner: Reinventing News on Your University Website
Carrying the Banner: Reinventing News on Your University Website
 
Media To The Power of 3 - Detroit 9-08
Media To The Power of 3 - Detroit 9-08Media To The Power of 3 - Detroit 9-08
Media To The Power of 3 - Detroit 9-08
 
STC Wikinomics
STC WikinomicsSTC Wikinomics
STC Wikinomics
 

More from Platypus

Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...Platypus
 
RDFa Introductory Course Session 1/4 What RDFa
RDFa Introductory Course Session 1/4 What RDFaRDFa Introductory Course Session 1/4 What RDFa
RDFa Introductory Course Session 1/4 What RDFaPlatypus
 
RDFa Introductory Course Session 2/4 How RDFa
RDFa Introductory Course Session 2/4 How RDFaRDFa Introductory Course Session 2/4 How RDFa
RDFa Introductory Course Session 2/4 How RDFaPlatypus
 
RDFa Introductory Course Session 3/4 Why RDFa
RDFa Introductory Course Session 3/4 Why RDFaRDFa Introductory Course Session 3/4 Why RDFa
RDFa Introductory Course Session 3/4 Why RDFaPlatypus
 
RDFa Introductory Course Session 4/4 When RDFa
RDFa Introductory Course Session 4/4 When RDFaRDFa Introductory Course Session 4/4 When RDFa
RDFa Introductory Course Session 4/4 When RDFaPlatypus
 
Maximising Online Resource Effectiveness Workshop Session 2/8 Conventional SE...
Maximising Online Resource Effectiveness Workshop Session 2/8 Conventional SE...Maximising Online Resource Effectiveness Workshop Session 2/8 Conventional SE...
Maximising Online Resource Effectiveness Workshop Session 2/8 Conventional SE...Platypus
 
Maximising Online Resource Effectiveness Workshop Session 7/8 Development str...
Maximising Online Resource Effectiveness Workshop Session 7/8 Development str...Maximising Online Resource Effectiveness Workshop Session 7/8 Development str...
Maximising Online Resource Effectiveness Workshop Session 7/8 Development str...Platypus
 
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...Platypus
 
Maximising Online Resource Effectiveness Workshop Session 5/8 Content strategy
Maximising Online Resource Effectiveness Workshop Session 5/8 Content strategyMaximising Online Resource Effectiveness Workshop Session 5/8 Content strategy
Maximising Online Resource Effectiveness Workshop Session 5/8 Content strategyPlatypus
 
Maximising Online Resource Effectiveness Workshop Session 3/8 Priority issues
Maximising Online Resource Effectiveness Workshop Session 3/8 Priority issuesMaximising Online Resource Effectiveness Workshop Session 3/8 Priority issues
Maximising Online Resource Effectiveness Workshop Session 3/8 Priority issuesPlatypus
 

More from Platypus (10)

Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...
 
RDFa Introductory Course Session 1/4 What RDFa
RDFa Introductory Course Session 1/4 What RDFaRDFa Introductory Course Session 1/4 What RDFa
RDFa Introductory Course Session 1/4 What RDFa
 
RDFa Introductory Course Session 2/4 How RDFa
RDFa Introductory Course Session 2/4 How RDFaRDFa Introductory Course Session 2/4 How RDFa
RDFa Introductory Course Session 2/4 How RDFa
 
RDFa Introductory Course Session 3/4 Why RDFa
RDFa Introductory Course Session 3/4 Why RDFaRDFa Introductory Course Session 3/4 Why RDFa
RDFa Introductory Course Session 3/4 Why RDFa
 
RDFa Introductory Course Session 4/4 When RDFa
RDFa Introductory Course Session 4/4 When RDFaRDFa Introductory Course Session 4/4 When RDFa
RDFa Introductory Course Session 4/4 When RDFa
 
Maximising Online Resource Effectiveness Workshop Session 2/8 Conventional SE...
Maximising Online Resource Effectiveness Workshop Session 2/8 Conventional SE...Maximising Online Resource Effectiveness Workshop Session 2/8 Conventional SE...
Maximising Online Resource Effectiveness Workshop Session 2/8 Conventional SE...
 
Maximising Online Resource Effectiveness Workshop Session 7/8 Development str...
Maximising Online Resource Effectiveness Workshop Session 7/8 Development str...Maximising Online Resource Effectiveness Workshop Session 7/8 Development str...
Maximising Online Resource Effectiveness Workshop Session 7/8 Development str...
 
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...
 
Maximising Online Resource Effectiveness Workshop Session 5/8 Content strategy
Maximising Online Resource Effectiveness Workshop Session 5/8 Content strategyMaximising Online Resource Effectiveness Workshop Session 5/8 Content strategy
Maximising Online Resource Effectiveness Workshop Session 5/8 Content strategy
 
Maximising Online Resource Effectiveness Workshop Session 3/8 Priority issues
Maximising Online Resource Effectiveness Workshop Session 3/8 Priority issuesMaximising Online Resource Effectiveness Workshop Session 3/8 Priority issues
Maximising Online Resource Effectiveness Workshop Session 3/8 Priority issues
 

Recently uploaded

AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 

Recently uploaded (20)

AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 

2010 Primer

Editor's Notes

  1. Two boys with X-linked adrenoleukodystrophy, a disease that ravages the brain, are doing well after French doctors gave them a gene that helps to maintain the delicate myelin coating on their nerve cells. A woman with Pachyonychia Congenita, a painful skin condition, watched one of her sores fade after doctors switched off the offending protein with a newer kind of gene therapy called RNA interference. Twelve patients who were blinded by Leberís congenital amaurosis showed signs of recovery after getting a genetic treatment in one of their eyes. Italian researchers announced that most of the†10 patients who received gene therapy for severe combined immunodeficiency, or ìbubble boy disease,î are doing very well eight years after the procedure that repaired their defenses against infection.Also this year, researchers at the University of Washington cured two adult monkeys of colorblindness by giving them injections of a gene that produces pigments necessary for color vision. After the treatment, the animals scored higher on a computerized color blindness test.In the coming years, gene therapy will be tested as a remedy for all sorts of inherited diseases, cancer, viral infections and even high cholesterol.
  2. Two boys with X-linked adrenoleukodystrophy, a disease that ravages the brain, are doing well after French doctors gave them a gene that helps to maintain the delicate myelin coating on their nerve cells. A woman with Pachyonychia Congenita, a painful skin condition, watched one of her sores fade after doctors switched off the offending protein with a newer kind of gene therapy called RNA interference. Twelve patients who were blinded by Leberís congenital amaurosis showed signs of recovery after getting a genetic treatment in one of their eyes. Italian researchers announced that most of the†10 patients who received gene therapy for severe combined immunodeficiency, or ìbubble boy disease,î are doing very well eight years after the procedure that repaired their defenses against infection.Also this year, researchers at the University of Washington cured two adult monkeys of colorblindness by giving them injections of a gene that produces pigments necessary for color vision. After the treatment, the animals scored higher on a computerized color blindness test.In the coming years, gene therapy will be tested as a remedy for all sorts of inherited diseases, cancer, viral infections and even high cholesterol.
  3. Two boys with X-linked adrenoleukodystrophy, a disease that ravages the brain, are doing well after French doctors gave them a gene that helps to maintain the delicate myelin coating on their nerve cells. A woman with Pachyonychia Congenita, a painful skin condition, watched one of her sores fade after doctors switched off the offending protein with a newer kind of gene therapy called RNA interference. Twelve patients who were blinded by Leberís congenital amaurosis showed signs of recovery after getting a genetic treatment in one of their eyes. Italian researchers announced that most of the†10 patients who received gene therapy for severe combined immunodeficiency, or ìbubble boy disease,î are doing very well eight years after the procedure that repaired their defenses against infection.Also this year, researchers at the University of Washington cured two adult monkeys of colorblindness by giving them injections of a gene that produces pigments necessary for color vision. After the treatment, the animals scored higher on a computerized color blindness test.In the coming years, gene therapy will be tested as a remedy for all sorts of inherited diseases, cancer, viral infections and even high cholesterol.
  4. The researchers, who built their work on previous studies of information consumption, found that Americans take in data through various channels, including the television, radio, the Web, text messages and video games. Most of this time is spent in front of screens watching TV-related content, averaging nearly five hours of daily consumption. Second is radio, which the average American listens to for about 2.2 hours a day. The computer comes in third, at just under two hours a day. Video games take up about an hour, and reading takes up 36 minutes. Most of these experiences happen simultaneously, like talking on the phone while checking e-mail, or instant messaging while watching TV. Overall, information consumption is increasing at about 6 percent a year, the report estimated. “Gaming saw the biggest leap in the number of bytes we consume,” accounting for about 55 percent of the total, said Roger Bohn, a professor of technology management and co-author of the study, which is the first to consider video games part of overall data consumption. Consumption of print media has declined consistently, Professor Bohn said. “But if you add up the amount of time people spend surfing the Web, they are actually reading more than ever,” he added. Collectively, American households consumed 3.6 zettabytes of information of all kinds in 2008, the researchers estimated. A zettabyte is equal to one billion trillion bytes: a 1 with 21 zeros at the end. A single zettabyte is equivalent to 100 billion copies of all the books in the Library of Congress , or as the report says, seven layers of textbooks covering the continental United States and Alaska.