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Introduction to Research & Development
                 Dept. at Property Development Company
                            ...
Agenda

What is R&D?
Definition & Role of R&D in PDC
What will R&D Accomplish?
Focus Areas
Function Areas
Specific Functio...
What is R&D

 R&D is a limitless scope of work
 In a real estate company it will be more
 focused, but still limitless
 R&...
Definition & Role of R&D in PDC

  R&D Department vision extends the company’s vision
  R&D envisions the complete integra...
What will R&D Accomplish?

 R&D consider the whole company as one
 entity with diversified disciplines
 R&D will develop t...
Focus Areas

The company’s top management has 4 main
focuses in business
   Revenue Streams Focus
   Efficiency Focus
   A...
Function Areas

  Investments & Business Development
  Local Market Monitor
  Process Monitor
  Technology
  International...
Specific Function Areas
Investments & Business Development


  Strategic Guidance
  Local Opportunity Identification
  Business Planning & Feasibi...
Local Market Monitor

  Market Indexing
  Profiling
  Data Collection Team
  Projections and Predictions
  External/Intern...
Process Monitor

  Internal Processes
  External Processes
  Project Processes
  Analysis & Improvement
Technology

 Architecture
 Information Technology
 Construction
 Green & Sustainability
 Building Materials
 Entertainment
International Market Monitor

  Market Reports per Country
  Profiling
  Market Entry Strategies
  Business Networking
  F...
Research Funding

  Identification of new Researches
  Technical Evaluations
  Research Events and Promotion
  Economical ...
Branding & Positioning (Research & Strategy)


  Brand Architecture
  Market Positioning
  Local Brand Monitor
  Internati...
Special Assignments


  Information Collection
  Tasks
  Monitoring
  Special Communications Channel
Interaction with Other Departments
Top Management

 R&D Department extends the Top
 Management’s Intelligence Capability,
 Observatory Scope & Awareness Leve...
Executive Management


 R&D assists the executive management
 level by making available a rich portfolio of
 information e...
Finance – Legal – Customer Care – HR - Sales


  R&D can assist in various areas of
  research initiated by these departme...
Development – Engineering – Project Management



   R&D Conducts various researches related
   to the departments mention...
Marketing - Branding


  In coordination and under the supervision
  of the Marketing & Branding departments;
  R&D can as...
Information Technology


  The scope of research in information
  technology is limitless, R&D will have more
  focus on I...
Business Units’ Management, Departments, Teams



   The business units in the company have a great
   responsibility of h...
Initial Function-Based Chart for the
Research & Development Department                                                    ...
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Research & Development (R&D) in Real Estate

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Importance of Research & Development (R&D) within Property Development Sector

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Research & Development (R&D) in Real Estate

  1. 1. Introduction to Research & Development Dept. at Property Development Company (PDC) Overview By: Dr. Muneer Azzam On: April 03, 2009
  2. 2. Agenda What is R&D? Definition & Role of R&D in PDC What will R&D Accomplish? Focus Areas Function Areas Specific Function Areas Interaction with Other Departments Diagram
  3. 3. What is R&D R&D is a limitless scope of work In a real estate company it will be more focused, but still limitless R&D in a real estate development company is the essential tool which paves the path towards sustainable corporate growth in all fields related to real estate development
  4. 4. Definition & Role of R&D in PDC R&D Department vision extends the company’s vision R&D envisions the complete integration and synchronization of business modules within the company R&D Creates the solid platform on the company, as a whole, can stand and grow upward R&D Maximizes the company’s awareness levels to have a safe and paved growth path R&D work’s around the clock the position the company ahead of time and assures opportunities creation, tracking and hunting R&D converts the company’s diversified intelligence into one integrated paradigm following systematic patterns serving the company’s objectives
  5. 5. What will R&D Accomplish? R&D consider the whole company as one entity with diversified disciplines R&D will develop the inner/outer company channels & platforms which enables the company to be a global entity, capable of competing with international standards and communicating effectively and productively, as a whole
  6. 6. Focus Areas The company’s top management has 4 main focuses in business Revenue Streams Focus Efficiency Focus Awareness Focus Competition Focus
  7. 7. Function Areas Investments & Business Development Local Market Monitor Process Monitor Technology International Market Monitor Research Funding Branding & Positioning (Research & Strategy) Special Assignments
  8. 8. Specific Function Areas
  9. 9. Investments & Business Development Strategic Guidance Local Opportunity Identification Business Planning & Feasibility Studies Concept Design Management Product Development International Opportunity Identification
  10. 10. Local Market Monitor Market Indexing Profiling Data Collection Team Projections and Predictions External/Internal Influential Factors Recommend and Guide
  11. 11. Process Monitor Internal Processes External Processes Project Processes Analysis & Improvement
  12. 12. Technology Architecture Information Technology Construction Green & Sustainability Building Materials Entertainment
  13. 13. International Market Monitor Market Reports per Country Profiling Market Entry Strategies Business Networking Feasibility Studies International Practices
  14. 14. Research Funding Identification of new Researches Technical Evaluations Research Events and Promotion Economical Evaluation Patent Control Marketing & Media
  15. 15. Branding & Positioning (Research & Strategy) Brand Architecture Market Positioning Local Brand Monitor International Brand Monitor Brand Analysis Brand Enhancement
  16. 16. Special Assignments Information Collection Tasks Monitoring Special Communications Channel
  17. 17. Interaction with Other Departments
  18. 18. Top Management R&D Department extends the Top Management’s Intelligence Capability, Observatory Scope & Awareness Levels to an Integrated Business Module following systematic patterns, which in the end serve the Top Management’s Objectives
  19. 19. Executive Management R&D assists the executive management level by making available a rich portfolio of information enabling faster & accurate decision taking. R&D also creates various notification methods and channels to keep executive management informed of the local/global/special business environment
  20. 20. Finance – Legal – Customer Care – HR - Sales R&D can assist in various areas of research initiated by these departments in their respective fields. R&D can also create a constant monitoring tool for relevant news which benefits the departments mentioned above in keeping track of latest updates, e.g. create constant news/information feeds for relevant departments through assigning specialized personnel
  21. 21. Development – Engineering – Project Management R&D Conducts various researches related to the departments mentioned above under the supervision/in-coordination of/with the development department, create constant information feeds, initiate researches which can better position the corporate as a leader in the region in specific area related to real-estate development at any stage of execution
  22. 22. Marketing - Branding In coordination and under the supervision of the Marketing & Branding departments; R&D can assist in researching the current domestic and global market with focus on areas related to marketing trends and branding strategies, in addition to creating constant news feeds
  23. 23. Information Technology The scope of research in information technology is limitless, R&D will have more focus on Information Technology solutions and breakthroughs to be implemented on the company’s real estate projects. R&D can also assist the company’s IT Department in conducting research in various areas related to IT solutions for the internal company use
  24. 24. Business Units’ Management, Departments, Teams The business units in the company have a great responsibility of heading & initiating the revenue stream for the corporate as a whole. R&D assists each business unit in various areas which, in the end, enables more quality control and higher productivity. For example, the R&D information portfolio will assist all BUs in increasing awareness level, taking more informed decisions, setting accurate/responsive/real-time strategies in Marketing, Pricing, Developing and Sales.
  25. 25. Initial Function-Based Chart for the Research & Development Department R & D Director R & D Department Manager Focus Area Revenue Efficiency Awareness Competition Streams Focus Focus Focus Focus Function Area Investments & Branding & International Market Business Local Market Monitor Process Monitor Technology Research Funding Positioning Special Assignments Monitor Development (Research & Strategy) Specific Market Identification Local Function Information Internal External Information Market Technical Brand Market Strategic Architecture Tasks Profiling Reports per Profiling of New Opportunity Technology Processes Processes Collection Indexing Evaluation Architecture Positioninig Guidance Area Country Researches Identification Business Special Data Projections Research International Concept Green & Project Analysis & Market Entry Business Economical Local Brand Planning & Construction Monitoring Collection and Events & Brand Design Communications Sustainability Processes Improvement Strategies Networking Evaluation Monitor Feasibility Channles Team Predictions Promotion Monitor Management Studies External/ International Building Product Internal Recommend Feasibility International Patent Marketing & Brand Brand Entertainment Opportunity Materials Enhancement Development Influential and Guide Studies Practices Control Media Analysis Identification Factors Interaction Interaction with Several Departments for Shared Resources Description with several department Business Units’ Management, Departments & Teams Information Technology Top Management Executive Managment Finance – Legal – Customer Care – HR - Sales Development – Engineering – Project Managment Marketing - Branding and entities in the corporate The scope of research in R&D assists the executive In coordination and under information technology is The business units in the company have a great R&D Department extends management level by the supervision of the limitless, R&D will have more R&D can assist in various areas of research responsibility of heading & initiating the revenue the Top Management’s making available a rich R&D Conducts various researches related to the Marketing & Branding focus on Information initiated by these departments in their stream for the corporate as a whole. R&D assists Intelligence Capability, portfolio of information departments mentioned above under the departments; R&D can Technology solutions and respective fields. R&D can also create a each business unit in various areas which, in the Observatory Scope & enabling faster & accurate supervision/in-coordination of/with the assist in researching the breakthroughs to be constant monitoring tool for relevant news end, enables more quality control and higher Awareness Levels to an decision taking. R&D also development department, create constant current domestic and implemented on the company’s which benefits the departments mentioned productivity. For example, the R&D information Integrated Business Module creates various notification information feeds, initiate researches which can global market with focus on real estate projects. R&D can above in keeping track of latest updates, e.g. portfolio will assist all BUs in increasing awareness following systematic methods and channels to better position the corporate as a leader in the areas related to marketing also assist the company’s IT create constant news/information feeds for level, taking more informed decisions, setting patterns, which in the end keep executive management region in specific area related to real-estate trends and branding Department in conducting relevant departments through assigning accurate/responsive/real-time strategies in serve the Top informed of the local/global/ development at any stage of execution strategies, in addition to research in various areas specialized personnel Marketing, Pricing, Developing and Sales. Management’s Objectives special business creating constant news related to IT solutions for the environment feeds internal company use

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