6 Money saving tips for your ppc marketing campaign.
1. Improve Quality Score
Best strategy to reduce pay-per-click is to bid aggressively at first and make sure you have a tightly themed list of keywords, which will constantly give you a high quality score and ad rank. After consistently getting a high quality score and top ad positions, google will recognize your ad as relevant to the search queries and then you can start lowering your bid because you maintained a high quality score. Quality score depends on the relevancy of three things;
Your Ad Copy
If you can come up with a relevant and compelling ad copy, relevant keywords and SEO Optimized landing page, you’ll definitely get higher CTRs and hence higher quality score with lower CPC.
Don’t deceive the visitors by directing them to irrelevant page as that can increase bounce rate and you won’t get higher quality score.