Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y big data

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“…Yo soy tu consumidor”… Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y big data.
Simón Torres, Oracle Pre-Sales Consultants, CX.

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Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y big data

  1. 1. “Yo soy tu consumidor” Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y Big Data. Simón Torres CRM & CX Solution Specialist 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  2. 2. 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13
  3. 3. 3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13
  4. 4. 48 Big Data Market CAGR next 5 years (data in billions) 53.4 32.1 5.1 of data management 16.8 10.2 professionals consider BIG DATA an opportunity 2012 2013 Source: http://wikibon.org/wiki/v/Big_Data_Market_Size_and_Vendor_Revenues 4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2014 2015 2016 2017
  5. 5. VOLUME 5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. VELOCITY VARIETY
  6. 6. is realized with VOLUME 6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. VELOCITY VARIETY
  7. 7. ! ! ! ! ! Customer Analytics 7 New Market Opportunity Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Business Performance ! Risk Management
  8. 8. executives who would grade themselves C or lower in preparedness executives who say drawing intelligence organization is priority from data is top losing believe their revenue as a result of not being able to fully leverage information Source: Oracle Research Study - From Overload to Impact: An Industry Scorecard on Big Data Business Challenges, July 2012 8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  9. 9. BIG DATA VISUALIZATION IN-MEMORY 9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. MOBILE
  10. 10. Stale Data Gather and Organize All Data 10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Islands of Data Drowning in Spreadsheets Lack of Data Skill
  11. 11. 11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  12. 12. A Better Approach BIG DATA IN-MEMORY A MOBILE VISUALIZATION BETTER APPROACH MOBILE BIG DATA IN-MEMORY + 12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. + + VISUALIZATION
  13. 13. A FOR VALUE 13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  14. 14. Oracle Business Analytics ANY DATA 14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Discover Analyze Plan Predict BETTER DECISIONS FASTER ACTION
  15. 15. Driving Better Business Outcomes Exalytics Big Data Appliance 15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Exadata
  16. 16. Value of Engineered Systems 00:02 00:01 00:00 Enterprise-Scale Performance 16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Faster Time to Production Reduce Costs
  17. 17. Oracle Business Analytics ANY DATA 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Discover Analyze Plan Predict BETTER DECISIONS FASTER ACTION
  18. 18. of the information you need is unstructured Source: Fill in 18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  19. 19. Valor de los Datos No Estructurados Algo importante 30% Extremad amente importante 18% No sé, 6% Muy importante 39% Source: Unisphere Research, 2011 No imoprtan hoy 8% ¿Qué tan importante son los datos no estructurados para el negocio?
  20. 20. Volumen: Un día en Internet… Source: MBAonline.com
  21. 21. Los Retos de la Información No Estructurada MUCHO TEXTO, EN DIFERENTES ESQUEMAS A Los datos crecen en Volúmen y Diversidad XML 80% UNSTRUCTURED 20% STRUCTURED Business Intelligence y Data Warehouses Texto de Aplicaciones Empresariales Gestores de Contenido, File Systems, Email Websites Social Media Big Data
  22. 22. Descubriendo Información Un Requerimiento de Amplias Capacidades Nuevos Datos + + Rápida combinación de fuentes existentes. Nuevos Patrones Nuevas Preguntas Exploración libre a través de una amplia gama de caracteristicas de los datos. Visualizaciones interactivas que revelan información oculta en los datos.
  23. 23. Hand-Crafted Solutions Open Source Finished Products Web-Based Companies In-House Expertise Retailers, Social Media Established Companies Averse to Risk & Cost Lack Technical Teams Short Paths to Solutions Early Adopters Source: Oracle’s All-Out Assault on the Big Data Market: Offering Hadoop, R, Cubes and Scalable IMDB in Familiar Packages, 2012 23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Next Wave
  24. 24. Oracle Big Data Appliance Big Data •  for Big Data processing •  •  NoSQL, Cloudera Hadoop, Oracle R •  •  Servers, RAM, Rack; easy rack expansion Oracle Loader, Oracle Data Integrator, HDFS Connector for integration Integrates into your architecture •  24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Streams data into Exadata @15 TB/hour Storage/
  25. 25. Oracle Exadata Your Data •  •  Database server pool •  Storage server pool •  InfiniBand network •  •  faster load and query times •  storage savings, and lot less space less power, •  Lower data center costs through consolidation •  25 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  26. 26. Oracle Business Analytics Drive Better Business Outcomes ANY DATA 26 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Discover Analyze Plan Predict BETTER DECISIONS FASTER ACTION
  27. 27. Why & How FASTER ACTION 27 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Visualize the Best Course of Action? Analyze & Act in Real-Time Update Forecasts Daily or Hourly What-if Analysis
  28. 28. of executives say too much critical information is delivered too late Source: Aberdeen Group – January 2012, survey of 247 executives - Data Management for BI – Big Data, Bigger Insight, Superior Performance 28 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  29. 29. Oracle Exalytics In-Memory Machine •  In-Memory Processing •  Responsiveness And Throughput •  Columnar Storage & Compression Discover •  Frequently Used Data is Predict Analyze •  •  Plan 29 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Interactivity Sub-Second Desktop And Mobile User Experience •  Tightly integrated with Exadata and Big Data Appliance
  30. 30. Oracle Business Analytics Drive Better Business Outcomes ANY DATA 30 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Discover Analyze Plan Predict BETTER DECISIONS FASTER ACTION
  31. 31. Diverse Information Why do they feel that way? The Mystery of ? 31 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Why did this happen?
  32. 32. Oracle Information Discovery Rapid, Intuitive Exploration Of Data From Any Combination Of Sources •  •  •  •  •  Unprecedented Information Visibility Leverage Existing BI Investments Self-Service Data Discovery Reduced IT Costs, Better Business Decisions •  •  •  •  •  32 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contextual Search, Navigation, Analytics Dynamic Data and Metadata Content Acquisition and Text Enrichment In-Memory Performance
  33. 33. Oracle Business Analytics Drive Better Business Outcomes ANY DATA 33 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Discover Analyze Plan Predict BETTER DECISIONS FASTER ACTION
  34. 34. TRENDS ANOMALY Common Platform 34 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Embedded Intelligence User Experience
  35. 35. In-Memory Business Intelligence ERP ANALYTICS CRM ANALYTICS INDUSTRY ANALYTICS YOUR ANALYTICS Over 80 Best Practice Analytics Apps Integrated Business Intelligence Platform Oracle EBS Siebel 35 JDE PSFT Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Fusion Apps Universal Syndicated SAP
  36. 36. Intelligence Embedded in Business Processes ORACLE APPLICATIONS BUSINESS PROCESSES 36 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  37. 37. Oracle Business Analytics “Insight to Action” With Contextual Integration INSIGHT Late Payment Trend Headcount Budget Analysis Forecast Update Supply Shortfall Poor Campaign Results __ __ __ __ _ Finance HR Sales Supply Chain Marketing Hold Credit Approve Hire Approve Discount Change Request Redirect Funds ACTION 37 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  38. 38. Rich User Experience—Available Anywhere, Anytime 38 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13
  39. 39. Oracle Business Analytics Drive Better Business Outcomes ANY DATA 39 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Discover Analyze Plan Predict BETTER DECISIONS FASTER ACTION
  40. 40. BUDGET BUDGET IMPROVE BUDGET BUDGET BUDGET BUDGET OF FORECASTS ACTUALS ACTUALS ACTUALS ACTUALS 40 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. ACTUALS ACTUALS BUDGET ACTUALS
  41. 41. Oracle Enterprise Planning Solutions Leverages Business Analytics to Improve Business Predictability Strategic Planning Rolling Forecast Operational Planning 41 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Enterprise   Planning   Pla.orm   Financial Budgeting Workforce, Capital and Project Planning
  42. 42. Case Study: General Dynamics Improves Budgeting and Planning and Accelerates Rate Changes §  Consolidated numerous disparate planning applications §  Reduced time, from two weeks to one day §  Integrated data from multiple ERP systems §  Improved visibility into project performance §  Provided user-friendly dashboards §  Accelerated the pace for developing forward-pricing rates 42 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  43. 43. Oracle Business Analytics Drive Better Business Outcomes ANY DATA 43 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Discover Analyze Plan Predict BETTER DECISIONS FASTER ACTION
  44. 44. Predictive Analytics: Example Browsing History σ Purchase History Target Audience Social Stats 44 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Predictive Modeling
  45. 45. Insight & Forecast CHOICES / ASSETS Self-Learning Loop Real-Time Recommendations Decisions Performance Goals σ Real-Time Context & Data 45 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Predictive Modeling
  46. 46. R Statistical Programming Language •  PCA 5 online •  Used for and graphics returns users history •  sales Clustering 4 Groups Factor 1 28 16 2 80 46 60 40 language and environment 20 0 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Factor 3 in easily producing publicationquality plots •  statistical packages •  with open source community
  47. 47. Oracle R Enterprise Approach •  •  Data and statistical analysis are run in-database in business processes •  Oracle Data Mining 47 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. and
  48. 48. •  WHY •  Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Analytic Applications •  ? Business Intelligence •  Blueprint for Better Outcomes 48 Business Analytics Data Warehousing •  of analytics •  Systems •  engineered system for in-memory analytics
  49. 49. Oracle Business Analytics ANY DATA 49 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Discover Analyze Plan Predict BETTER DECISIONS FASTER ACTION
  50. 50. Oracle Business Analytics Drive Better Business Outcomes Exalytics Big Data Appliance 50 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Exadata
  51. 51. Adoption & Optimization of Oracle Technology Using Best Practices & Product Expertise Architecture, Planning, Implementation Services Complete Support for Oracle Software, Hardware, Engineered Systems Mission Critical Support Services for All Oracle Applications and Technologies Your Complete Training Source for Oracle Software and Hardware The Power of Oracle in the Cloud 51 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  52. 52. 52 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13
  53. 53. 53 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

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