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Jorge Menendez Rdz.jmenendez@corvus-cygnus.com
Análisis Competitivo Open Source vs Others
Dónde está el Open Source en la Oferta de CRM
Sugar Downloads: 7 Millones            7,000,000            6,000,000            5,000,000            4,000,000           ...
Sistemas activos : 61,000 de paga       70000       60000       50000       40000       30000       20000       10000     ...
Desarrolladores de Aplicaciones Sugar : 20K      25000      20000      15000      10000        5000            0          ...
Mas de 600,000 usuarios       12/6/2010   ©2008 SugarCRM Inc. All rights reserved.   7
Con socios locales a nivel mundial12/6/2010    ©2008 SugarCRM Inc. All rights reserved.   8
Por qué Sugar   “SugarCRM es una solución costo  efectivo y fácil uso que permite a las      empresas crecer su negocio  p...
Fortalezas de Sugar                • Estudio y Module Builder Flexibilidad   • Posibilidad de agregar aplicaciones de     ...
Sugar vs 2 competidores más importantes
Flexibilidad                  •   Intefase gráfica de customización ( Drag and drop )                  •   5,000+ integrac...
Control                  • Cada Cliente su propia base de datos                  • Respaldos semanales de BD manteniendo i...
Precio                  • Professional                                      $30/user/mo                  • Enterprise     ...
Comparativa Técnica
Comparison: Database Architecture                  •   Mutli-instance with choice between MySQL, SQL Server, Oracle       ...
Comparison: Database Backup Recovery   2 key aspects to CRM data: (1) customer data and (2) the relationships   between ac...
Comparison: Integration Limitations ICallouts and Logic Hooks    SugarCRM         • Professional                     • Ent...
Comparison: Integration Limitations IIWeb Services APIs    SugarCRM        • Professional                    • Enterprise ...
Comparison: Custom Modules, Fields andWorkflows                  • Easy to use “Studio and Module Builder”   SugarCRM     ...
Comparison: Implementation Technical SkillsSome integrations with other applications may require technical skills.For this...
Comparison: Workflow and Reports  Feature              SugarCRM        Salesforce.com                      Professional   ...
Comparison: 3rd Party Applications  SugarCRM   Free               Commercial                                         Sugar...
Conclusion
SugarCRM –More Flexibility, Greater Control, Better Price
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Open Source, un CRM al alcance de las PyME

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Jorge Menéndez Rodríguez, Director General de Corvus & Cygnus / Sugar CRM

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Open Source, un CRM al alcance de las PyME

  1. 1. Jorge Menendez Rdz.jmenendez@corvus-cygnus.com
  2. 2. Análisis Competitivo Open Source vs Others
  3. 3. Dónde está el Open Source en la Oferta de CRM
  4. 4. Sugar Downloads: 7 Millones 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 4/04 7/04 10/04 1/05 4/05 7/05 10/05 1/06 4/06 7/06 10/06 1/07 4/07 7/07 10/07 1/08 4/08 7/08 10/08 1/09 4/09 7/09 10/09 4/04 7/04 10/04 1/05 4/05 7/05 11/05 1/06 4/06 7/06 10/06 1/07 4/07 7/07 10/07 1/08 4/08 7/08 10/08 1/09 4/09 7/09 10/09 10/0512/6/2010 ©2009 SugarCRM Inc. All rights reserved. 4
  5. 5. Sistemas activos : 61,000 de paga 70000 60000 50000 40000 30000 20000 10000 0 4/04 7/04 10/04 1/05 4/05 7/05 10/05 1/06 4/06 7/06 10/06 1/07 4/07 7/07 10/07 1/08 4/08 7/08 10/08 1/09 4/09 7/09 10/09 4/04 7/04 10/04 1/05 4/05 7/05 10/05 1/06 4/06 7/06 10/06 1/07 4/07 7/07 10/07 1/08 4/08 7/08 10/08 1/09 4/09 7/09 10/09 11/0512/6/2010 ©2009 SugarCRM Inc. All rights reserved. 5
  6. 6. Desarrolladores de Aplicaciones Sugar : 20K 25000 20000 15000 10000 5000 0 4/04 7/04 10/04 1/05 4/05 7/05 10/05 1/06 4/06 7/06 10/06 1/07 4/07 7/07 10/07 1/08 4/08 7/08 10/08 1/09 4/09 7/09 10/09 4/04 7/04 10/04 1/05 4/05 7/05 10/05 1/06 4/06 7/06 10/06 1/07 4/07 7/07 10/07 1/08 4/08 7/08 10/08 1/09 4/09 7/09 10/09 11/0512/6/2010 ©2009 SugarCRM Inc. All rights reserved. 6
  7. 7. Mas de 600,000 usuarios 12/6/2010 ©2008 SugarCRM Inc. All rights reserved. 7
  8. 8. Con socios locales a nivel mundial12/6/2010 ©2008 SugarCRM Inc. All rights reserved. 8
  9. 9. Por qué Sugar “SugarCRM es una solución costo efectivo y fácil uso que permite a las empresas crecer su negocio permitiendoles tener una respuesta extremadamente efectiva a las necesidades de sus clientes”.
  10. 10. Fortalezas de Sugar • Estudio y Module Builder Flexibilidad • Posibilidad de agregar aplicaciones de terceros. • SugarExchange • Libertad de elección en esquema de servicio Control • Propiedad absoluta de sus datos • Aceso a esquemas de respaldo • Precio altamente competitivo Precio • Mayor valor por el costo por unidad • El menor tiempo de Retorno Sobre Inversión
  11. 11. Sugar vs 2 competidores más importantes
  12. 12. Flexibilidad • Intefase gráfica de customización ( Drag and drop ) • 5,000+ integraciones con otras aplicaciones SugarCRM • • Crea tus propias integraciones in PHP (open language) No hay limitaciones al número de nuevos módulos o procesos de Workflow. • Intefase gráfica de customización ( Drag and drop ) Salesforce.com • • ~1,000 integraciones con otras aplicaciones Crea tus propias integraciones con force.com ( Lenguaje propietario) • Limitaciones al número de nuevos módulos o procesos de Workflow. • Intefase gráfica de customización (Click and point ) Microsoft • <100 integraciones con otras apliaciones • Crea tus propias aplicaciones en .NET (language de Microsoft ) para Dynamics instalaciones internas. • Grandes restricciones para adaptaciones en modo hosteado.
  13. 13. Control • Cada Cliente su propia base de datos • Respaldos semanales de BD manteniendo intectas las SugarCRM relaciones en la misma. • Libertad de entrega de servicio hosteado, sitio o en la nube. • Facilidad para mover el esquema de entrega de servicio • Clientes comparten una Database. Salesforce.com • Respaldos mensuales en un archivo plano sin relaciones • Costo adicional por otros servicios de back-up • Solamente en el centro de datos del fabricantes • La base de datos depende del esquema de servicio. Microsoft • Para esquema interno se neceista un servidor adicional • El backup en servicios hosteados es en formato plano , Dynamics exportable a excel • Moverse de formato on-line a interno requiere de tiempo.
  14. 14. Precio • Professional $30/user/mo • Enterprise $50/user/mo SugarCRM • No importa el esquema de servicio • Se tiene un portal de usuarios en la versión Enterprise • Contact Manager (5 user max) $5/user/mo • Group (5 user max) $25/user/mo Salesforce.com • • Professional Enterprise (“Most popular option”) $65/user/mo $125/user/mo • Unlimited $250/user/mo • CRM Online* Professional Edition $44/user/mo Microsoft • • CRM Online* Professional Plus Edition CRM 4.0 Workgroup (5 user max) $59/user/mo $2,200 one time Dynamics • • CRM 4.0 Professional ** CRM 4.0 Enterprise ** $1,761 + $880/user $4,403 + $880/user * CRM Online is for US/Canada only ** External connectors for CRM 4.0 (portal access) requires an additional server at a cost of $4,403
  15. 15. Comparativa Técnica
  16. 16. Comparison: Database Architecture • Mutli-instance with choice between MySQL, SQL Server, Oracle • Every customer has their own database at no extra cost SugarCRM • • Customers can add unlimited database fields On-premise customers have full access to and control over the database schema • Multi-tenant Oracle database Salesforce.com • • All customers share one monolithic database Customers can only add limited number of database fields • Access to the database schema is PROHIBITED Microsoft • • On-site customers have their own SQL Server, but at an extra cost On-demand customers share one monolithic database Dynamics • • On-demand customers are restricted to the number of customization Only on-site customers can make extensive customizations
  17. 17. Comparison: Database Backup Recovery 2 key aspects to CRM data: (1) customer data and (2) the relationships between accounts, contacts, opportunities and all the other data • Free weekly backup recovery of your CRM data SugarCRM • Backup maintains all the CRM relationships. • Easy for any customer to store this backup in a local database in any format • Monthly raw object text (flat file in csv format) backups Salesforce.com • Backup loses all the CRM relationships • Almost impossible for any customer to store this backup in a local database. • CRM online: no scheduled backups Microsoft • CRM online: export CRM data to excel (flat file) but this is hard to restore into a relational database format Dynamics • CRM 4.0 on-premise: keep backup of database on separate server (extra server cost)Note: Everybody does multiple daily backups of their on-demand customer data
  18. 18. Comparison: Integration Limitations ICallouts and Logic Hooks SugarCRM • Professional • Enterprise No Limitations No Limitations • Contact Manager Not allowed • Group Not allowed Salesforce.com • Professional Not allowed • Enterprise Limited • Unlimited Limited Microsoft • CRM online Not allowed Dynamics • CRM 4.0 on-premise No Limitations
  19. 19. Comparison: Integration Limitations IIWeb Services APIs SugarCRM • Professional • Enterprise No Limitations No Limitations • Contact Manager Not allowed • Group Not allowed Salesforce.com • Professional • Enterprise Limited and at extra cost Limited • Unlimited Limited Microsoft • CRM online No Limitations Dynamics • CRM 4.0 on-premise No Limitations
  20. 20. Comparison: Custom Modules, Fields andWorkflows • Easy to use “Studio and Module Builder” SugarCRM • No developer skills required • No limits on custom fields, modules and workflows • Easy to use “Studio” Salesforce.com • No developer skills required • Limit of only 200 custom objects, workflow available only with Enterprise edition • “Point and click” customizations Microsoft • Limit of only 100/200* custom objects and workflows Dynamics • CRM online does not allow for custom objects and workflows *100 for Professional Edition and 200 for Enterprise Edition
  21. 21. Comparison: Implementation Technical SkillsSome integrations with other applications may require technical skills.For this, the key questions are: what are these skills and can they be leveragedwith other projects? This points to the hidden cost of different applications SugarCRM Salesforce.com Microsoft Force.com PHP .NET code $55-$75/hr $100- 145/hr $150 – 200/hr Force.com MySQL SQL Server database $60-90/hr $100 – 125/hr $150 – 200/hr Skills can Skills Skills can be cannot be be leveraged leveraged in leveraged in other other in other projects projects projects
  22. 22. Comparison: Workflow and Reports Feature SugarCRM Salesforce.com Professional Enterprise Custom Objects No limitations 200 SugarCRM does not restrict customers use of advanced Mass Email No limitations 250 at a time functionaltiy: Custom Reports No limitations 15/user • Workflow is only available with Salesforce’s Enterprise Edition. API Calls No limitations 1000/user •Salesforce’s hidden costs kick Audit Logging No limitations 20 fields max in when customers are deeply integrated and cost of migration would be prohibitive Callouts or Logic No limitations 10/user-day Hooks • SugarCRM does not have to put any restrictions because Workflow Filters No limitations 6 Sugar customers get their own database. Salesforce customers on the other hand Custom No limitations 6 share a database (multi-tenant Views/Queries database model), limiting the flexibility the customer has. Custom Reports No limitations 6 Filters
  23. 23. Comparison: 3rd Party Applications SugarCRM Free Commercial SugarCRM provides customers 4,917 165 with: 100% Open Source 100% Open Source • An unparalleled volume of addons Salesforce.com • A commitment to open source Free Commercial • The ability to customize all add-ins 371 482 • More than 75 language packs 0% Open Source 0% Open Source Microsoft Dynamics Free Commercial 0 97 0% Open Source 0% Open Source
  24. 24. Conclusion
  25. 25. SugarCRM –More Flexibility, Greater Control, Better Price

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