FashnConnect

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  • AmitagarwalHarsh agarwal
  • Campaign manager to haveCampaign name Number of bloggersPeriod Metrics of engagementEach campaign would open intoInfluencer on boardOutput location and engagementROI metrics would includeFeedback in form of EmoticonsImpressionsClickthroughs – using coupon codes
  • DashBoard would allow Influencer to Manage her statsSpecify engagement mode and ratesHistoryCollaboration toolsVirtual Closets
  • FashnConnect

    1. 1. FashnConnect Brands, Style Influencers, Conversations
    2. 2.  As per Zenith Optimedia Advertising is going online
    3. 3.      Facebook – 57 mn YouTube – 42 mn Google + - 14 mn Linkedin – 12 mn Twitter – 3.5 mn India is going Online
    4. 4. Blogger Score – ComScore
    5. 5.  Top Tech bloggers in India made 4 digit $ per month  Top International Fashion Bloggers made 5 digit $ per month  Top Iindian Fashion Bloggers made ? Influencer Earnings
    6. 6.   Talenthouse(Reliance)–Creatives Crowdsourcing LimeRoad.com - Scrapbook Engagement is sporadic and limited by ad agencies Potential for such engagement is hampered by Absence of Meeting Ground Absence of influencer stats/metrics Opaqueness of costs Indian Brands are Engaging Influencers
    7. 7. Platform for Brands and Style Influencers to engage in conversations  Simplify Influencer Marketing  Empower brand listening  Across Blogs, Social Networks, and Mobile  #fc FashnConnect
    8. 8.  Dashboard for brands would enable ◦ ◦ ◦ ◦ ◦  Search for Influencers Review Influencer Stats/Rates Select Service Manage Campaigns ROI metrics Style Influencer stats like ◦ Profiles including followers, Klout ◦ Rate Card ◦ History Brands can engage Influencers
    9. 9.  Dashboard for Influencers would enable ◦ ◦ ◦ ◦ ◦ Manage Profile Build a Rate Card Manage Campaigns Collaborate with Influencers Virtual Closets/ Lines Style Influencers can select options
    10. 10. State of Venture Immediate Needs www.FashnConnect.com   UI/UX  Analytics Discovery  Fashion Bloggers @ Mumbai Meetups Platform Stakeholders Engagement
    11. 11.  Blog platforms  Social Media Agencies  International – stylecoalition.com etc. Competitors
    12. 12. Requirements
    13. 13. % value of Campaigns Affiliate/Ads Analytics Revenue
    14. 14. Pranav Khanna Apparel Manufacturer, Exporter, MBA, Garment Technologist, Computer Engg http://in.linkedin.com/in/khannapranav/ Mohd Faizan Runs a Web Solutions Company in Mumbai and is an avid tech Blogger http://in.linkedin.com/in/faizanansari1 Team

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