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Fundamentals of Mobile UX - A light introducion

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A light introduction to mobile UX. What are the main points you should consider and think about.

Talk given to 2nd year multimedia students at Dublin City University in March 2015.

Published in: Design

Fundamentals of Mobile UX - A light introducion

  1. 1. 19/04/2015 FUNDAMENTALS OF MOBILE UX KEVIN CANNON DUBLIN CITY UNIVERSITY 26/MARCH/2015
  2. 2. 1. INTRODUCTION 2. FUNDAMENTALS 3. THE EXPERIENCE 4. KNOW YOUR USERS
  3. 3. INTRODUCTION
  4. 4. INTERACTION DESIGNER @ FROG DESIGN KEVIN CANNON @MULTIKEV
  5. 5. TECHNOLOGYDESIGN PSYCHOLOGY
  6. 6. THE FUNDAMENTALS
  7. 7. CONSISTENCY CONTRAST GROUPING
 FOCUS
  8. 8. CONSISTENCY
  9. 9. CONTRAST
  10. 10. Other Actions Main Area
  11. 11. HIERARCHY
  12. 12. 2 1 3
  13. 13. 2 1 3
  14. 14. PRIMARY ACTION SECONDARY ACTION TERTIARY ACTIONS
  15. 15. GROUPING
  16. 16. ? ?
  17. 17. METAPHOR
  18. 18. FOCUS
  19. 19. ASK WHAT YOU CAN TAKE OUT, NOT WHAT YOU CAN PUT IN.
  20. 20. From: Designing Interactions, Bill Moggridge, 2007, ISBN 978-0262134743
  21. 21. http://www.flickr.com/photos/thedalogs/3196553836/
  22. 22. Simple Flexible Risk!
  23. 23. Simple Flexible Risk!
  24. 24. Beginner Expert Frequent In-frequent
  25. 25. Frequent In-frequent ? ? ? ? Beginner Expert
  26. 26. Frequent In-frequent AEROPLANE COCKPITLOCK & KEY Beginner Expert FIRE EXTINGUISHER NUCLEAR POWER PLANT EMERGENCY MANUAL
  27. 27. GOOD IDEAS YOU SHOULDN’T DO GOOD IDEAS BAD IDEAS
  28. 28. ERGONOMICS
  29. 29. THE EXPERIENCE
  30. 30. CONTEXT AWARE
  31. 31. THINK ABOUT THE FULL LIFE CYCLE OF YOUR APP AWARENESS USAGE END MARKETPLACE APP SITE APP ICON REPUTATION REVIEWS STOP USE DELETION RATING WORD-OF-MOUTH FIRST USE SUPPORT NEW FEATURES UPDATE CYCLES
  32. 32. DEFINE CLEAR GOALS What it is? An app to help people save money. How can people do that? Track what they spend money on. How you want them to feel? Feel in control of their spending. What it is not? Not a budget planner or manager.
  33. 33. GENTLE ALARM CLOCK APP
  34. 34. TALK TO PEOPLE
  35. 35. CARD SORTING
  36. 36. CONCEPT VALIDATION
  37. 37. USER TESTING
  38. 38. 1. GET THE BASICS DOWN 2. CURATE THE EXPERIENCE 3. UNDERSTAND YOUR USER
  39. 39. THANKS! KEVIN CANNON @MULTIKEV

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