ViEW 2012: Online-Moderation


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Talk during AMEE 2012 PCW 25

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ViEW 2012: Online-Moderation

  1. 1. PCW 25Veterinary collaboration in the age of Web2.0
  2. 2. Program: Round of introductions What is NOVICE? How can ViEW use it? Online-Moderation Lunch Social media: Wikis and Facebook
  3. 3. Warm-up• Who are you?• Where are you from?• How do you use social media and web 2.0?• What is your facebook, novice, twitter ... nickname
  4. 4. Online ModerationTheoretical background and practical hintsJan EhlersCompetence Centre for E-Learning, Didactics and Educational Research in Veterinary Medicine
  5. 5. Types of communicationFace to face SynchronousWritten Mail Asynchronous Chat/Messenger Synchronous Discussion board AsynchronousAudio Telephone Synchronous Skype Synchronous Video Synchronous
  6. 6. Model of mass communication (MALETZKE 1963)
  7. 7. Model of mass communication (MALETZKE 1963) Own interpretation of information No non-verbal information CAVE: rumour and gossip „Sleeper-effect“ (disconnection of message and author) Cognitive dissonance (selective/selected cognition)
  8. 8. Real and virtual opinion leaders (MERTEN 1988) Real opinion leader Opinions Medium with virtual opinion leader (V) Receiver of Autonomous Receiver of opinions of opinion opinions of real virtual opinion making opinion leaders leaders
  9. 9. What kind of roles/jobs do youhave as a moderator in a social network/discussion group?
  10. 10. Roles of moderators Pedagogical  Organisator Social  Animator/Motivator Management  Content expert Technical  Transfer expert
  11. 11. Competencies Understanding of online-communication processes (development of trust) Technical skills and knowledge (tools, helpdesk) Ability to communicate online (striking the right note) Know-how (e.g. about content of group) Personality (self-confidence, no craving for recognition)
  12. 12. FEASP model (ASTLEITNER 2001) Fear Envy Anger Sympathy Pleasure
  13. 13. 5-step model of e-moderation (SALMON 2001)
  14. 14. Questions as tools of moderation Open and closed questions Clarifying recapitulations Questions for concretion Conducive questions (to results, problems) Questions activating resources or abilities (who could help here?) Clarifying and collecting emotions
  15. 15. Tools of moderation Summaries Reminding of forgotten topics Stay on topic (off-topic vs. coherence) Job: moderation not content The shorter the postings of moderators, the more the participants will post
  16. 16. Uses and Gratifications Approach (PALMGREEN 1084) Beliefs Wanted Use Gratifi- gratifi- of cations cations media received Evaluations Affective: relaxation, amusement Cognitive: information, knowledge Integrative: identification, acknowledgement Interactive: friendship, „social“ relationships=> Response-time
  17. 17. CAVE!! Flaming and lurking Generalisations Spiral of silence Nettiquette
  18. 18. Theories SIDE: Social Identity and Deindividuation (Anonymity and identifiability) REICHER, SPEARS und POSTMES 1995 Messaging threshold approach (Additional expenses of online-communication, cost- benefit-calculus)REID, MALINEK, STOTT und EVANS 1996 Media Richness Theory (Richness of media avoids ambiguity) DAFT und LENGEL 1986
  19. 19. §Legal issues Questions of patient owners Complaints Evidence based medicine Objectivity vs. advertisement
  20. 20. Online moderation in NOVICE
  21. 21. Roles
  22. 22. Jobs moderators• Start and bring forward discussions and groups• Tell administrators about spam/problems• Compliance with house rules
  23. 23. Get visible as a moderator: Profile
  24. 24. Get visible as a moderator: In the group
  25. 25. Actions• See what´s happening (dashboard, river, notifications)• Start discussions (own postings)• Comment/Like• Edit• Warn per message• Inform administrator
  26. 26. Postings
  27. 27. What admins can do…
  28. 28. Group workOn the sheet you will find 6 situations that couldhappen to you as a moderator of a group in asocial network. Please read them and choose 1-2to discuss and solve in the group: • Privacy • Intellectual property rights • Silent agreement (spiral of silence) • Commercial interests • Lurking/inactivity • Flaming
  29. 29. Round of conclusions• How could web 2.0 technologies enhance the veterinary community in the future?• What will you do/change tomorrow regarding social networks/web2.0?