130602 downonthefarm


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130602 downonthefarm

  1. 1. LSFF’s Down on the FarmSun 2 June 2013Digital Bootcamp, with JamesMullighan
  2. 2. Digital Bootcamp
  3. 3. or ...
  4. 4. ... fun things to do withthe people formerlyknown as the audience
  5. 5. From this ...
  6. 6. To this...HackerActivistGamerProducerInventorBlogger
  7. 7. One to oneOne to manyMany to many Many to many
  8. 8. What is this ‘digital’, anyway?
  9. 9. What is this ‘digital’, anyway?• Economic efficiencies;• Reduction of scarcity;• Deflationary;• Users enabled; and• Market immaturity.
  10. 10. Some trends• Technological changes:• Broadband; powerful devices; open platforms; frictionless payments.• Behavioural changes:• Huge rise in online and mobile consumption.• Business models:• Increasingly online.• Democratisation of production:• Rise of the bedroom producer.
  11. 11. From The Audience is Always RightMichael Zorn, TBWA Berlin• Fractal Media Usage:• People spend more time with more media in different ways.• Individual Media Usage:• People use media on their own terms and schedules.• Volatile Media Usage:• People use media in spontaneous ways, switching between media.• Self-determined Media Usage:• People can avoid or block content.
  12. 12. The age of the interface
  13. 13. From: How Social Media Can Make HistoryClay Shirky“Every time a new consumer joins this medialandscape a new producer joins as well,because the same equipment - phones,computers - let you consume and produce. Itsas if, when you bought a book, they threw in theprinting press for free ...”.
  14. 14. Tell me and I will forget
  15. 15. Tell me and I will forget,Show me and I may remember.
  16. 16. Tell me and I will forget,Show me and I may remember,Involve me and I will understand.
  17. 17. collaborators1%9%90%sharersaudience
  18. 18. Engage don’t sell
  19. 19. Engage don’t sellShare don’t tell
  20. 20. Ain’t too proud to beg …
  21. 21. indiegogo - international, very filmfriendly
  22. 22. kickstarter – the biggest player
  23. 23. Use Assemble to build a web presence and then anaudience. Then sell to them.
  24. 24. 38
  25. 25. Distrify is a suite of digital tools that turns theentire internet into a movie marketplace.
  26. 26. Technology giveth, and technology taketh away
  27. 27. “Obscurity is a far greater threat to authors andcreative artists than piracy”.Tim O’Reilly
  28. 28. vodo.net watch films and pay what you want
  29. 29. vimeo.com … now has a tip jar
  30. 30. vimeo.com … has launched On Demand
  31. 31. Digital Theatre … has a Youtube subscription channel
  32. 32. w h a t ’ s b e t t e rt h a n f r e e ?Wednesday, May 26, 2010http://springboardmedia.blogspot.com/
  33. 33. New forms of storytelling
  34. 34. collaborators1%9%90%sharersaudience
  35. 35. the eight elements of transmedia1. A story ...-a beginning, a middle and an end, b/c narrative drives the experience2. ... told using a variety of story forms ...-anything: from live event through video to printed matter ... all fair game3. ... across multiple media platforms ...-anything: TV, film, wed, radio, live, games ... etc;4. ... all within one unified storyworld ...-not cut up and put on different platforms, rather woven together whilst respecting the conventionsof each platform;5. ... that encourages audience participation ...-a house, with door left invitingly open;6. ... using embedded game mechanics ...-these incentivise and reward participation;7. ... involving a social element ...-possible to meet and interact with other audience members;8. ... designed for multiple levels of participation.- be as involved as you wish: committed, curious, casual, participatory, interactive, passive.
  36. 36. the relevance of transmedia•reflect consumption habits;•embrace new technologies and platforms;•find new audiences;•widen creative possibilities;•create deeper, longer engagement in aworld; and•new revenue streams.
  37. 37. a rose by any other namemulti-platform / cross platformpushed-Dr Who episodes on You Tube;extras-War Horse book, e-book, audio book, site and app;bridges-one medium ends, forcing you to visit another.immersive media-a live immersive alternative reality or promenade theatre experience
  38. 38. http://beta.18daysinegypt.comCrowdsourcing footage: aninteractive crowd-sourceddocumentary project about theEgyptian revolution.
  39. 39. Crowdsourcing crisis information
  40. 40. Crowdsourcing solutions
  41. 41. The ashtag app
  42. 42. Delight
  43. 43. starwarsuncut.com
  44. 44. Be socialBuild your audienceUse crowdfunding to help you do thisInvolve your audience in a meaningful wayExperiment with new toolsBefriend a coderExplore new forms of storytellingMake the web, don’t just use itMake beautiful thingsBe generous
  45. 45. @jmullighan@CorkFilmFest@transmedianext@sleepparalysisP@VODOreleases