Using Geographic Information


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Liz Ratcliffe's presentation in the 2nd Workdshop on usability of geographic information, 23rd March 2010 at UCL, London. See details at

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Using Geographic Information

  1. 1. Using Geographic Information Liz Ratcliffe Head of Product Marketing & Propositions „2nd Workshop on Usability of GI‟ Tuesday 23 March 2010 Department of Geography, UCL Acknowledgements to Wikipedia and Google for geographic images used in this presentation
  2. 2. Economic • Recession Political • Rising oil prices • Inspire • Unemployment • General Election • Weak business investment • Making Public Data Public • House building remains slow • Government Bills Geographical Data Societal Providers • Growth in crowd sourcing • Consumers expect transparency Technological • Consumers want to be involved in • Internet is 24/7 product development • Smart phone & devices increase • Consumer very vocal functionality • Rise of social networks • Web goes Smart Legal & Ethical • Rise of the “Freemium” model External Drivers • Corporate Social Responsibility becomes critical
  3. 3. GI Landscape in constant flux Google, Yahoo, Microsoft, MultiMap Blom, Bluesky, Get Mapping Infoterra, IA, GeoInformation Group, Navteq, TeleAtlas eMapsite, InterMap, LandMark
  4. 4. „Traditional‟ Customer Drivers Consistent look & More Features feel Instant access More Attribution Free data Access to Cheaper data development The Thinking Customer tools Only want to pay Simpler licensing for what they use More Formats Plug & Play data
  5. 5. Who is the Customer?? • “Data providers” are faced with a growing number of different user groups for their products: • Business to Consumer • Business to Business • Business to Government • Business to Government to End User • Government to Citizen • Government to Business • End-User to Business • End-User to End-User • Citizen to Government
  6. 6. How are they using data? • The National Geographic Society identifies five broad key themes for use of geography: • location • place • human-environment interaction • movement • regions
  7. 7. Location is a position or point in physical space that something occupies on the Earth's surface
  8. 8. Emergency response • Incident reported • Nearest ambulance standby point • Quickest route to hospital • Congestion/road works?
  9. 9. Safety analysis Road safety Providing statistical analysis linking road accidents by location to the positioning of safety cameras Deaths Serious injuries Safety cameras
  10. 10. Crime analysis
  11. 11. Place is any portion of space regarded as measured off or distinct from all other space
  12. 12. Human – Environment Interaction
  13. 13. Tracking Disease: World Health Organisation & Google
  14. 14. Movement
  15. 15. Real Time Transit Info Bay Area Transit Police, California
  16. 16. Austroads – Intelligent Access Programme The use of intelligent transport systems in Australia could reduce greenhouse emissions by between 0.5 percent and 1.5 per cent estimated to be worth between $50 million and $150 million per annum
  17. 17. Regions
  18. 18. Summary • The traditional customer-base of those utilising geographical information is changing • The type of use of Geographical Information is constantly on the increase and is becoming more and more diverse • Data providers are being forced to provide data in more and more formats and are also finding ways in which to ingest crowd sourced content into their product offerings • How can data providers ensure that their product offerings are optimised for the different customers that are using them for a variety of different applications, now and in the future??????