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we offer end-to-end creative concepts and solutions
that are extensions of brand communication in the
experiential marketing domain: event solutions, brand
activations, promotions, launch, conferences,
seminars, awards, retail solutions,
branding solutions and films.
we serve our clients across India through our hub offices.
RETAIL SERVICE
• Trade & Retail
audits
• Mystery shopper
programs
• Merchandising
• POS/POP
production
• Shop-in-shop
• Brand shops
• ISPs
ACTIVATIONS
• Roadshows
• Sampling &
demonstration
• Mall promotions
• School contact
programs
• In-shop activations
• RWA activation
• Corporate contact
programs
• HO RE CA
promotions
EVENT SERVICES
• Dealer/Trade meets
• Product launches
• Press conferences
• HR conferences
• B2B conferences
• Exhibitions
• Sales conferences
• MICE
• Internal events
• Entertainment events
FILMS & AVs
• Product films
• Corporate AVs
• Marketing and
Sales AVs
• Motivational AVs
• HR AVs
• Documentaries
• Demos & walk-
throughs
a young team of directors taking the reign, we boast of close to
60 years of collective experience.
the deliverables are dealt under separate business verticals
handled by dedicated teams for turn-key solutions.
led by the creative wizards, strategic geniuses and fiery
marketing men, we promise smart solutions
backed by engaging experience.
our solutions are engaging. And since they are
engaging, they’d be entertaining.
Conquered Territories
Projects executed
in over 30 cities
with over 1000
trade outlets
some names we serve
In-house Infra
3 Units of 45,000 sq. ft Approx
in 8 Floors
Wood and Metal Craft
Machines
1. Panel Saw
2. Multi-borer
3. Edge Bending
4. CNC Router
5. Laser Cutting
6. Laser Engraving
7. Spindle Moulder
8. Mini-Leath
9. Metal Punching
10. Metal Drilling
11. Thumbo-fobbing
12. Etching Machine for all
Subtracts
Machines for Media:
1. HP 5500
2. Flatbed Printer UV
3. Eco-Solvent Printer
4. Solvent Printer
5. Rolland Pigment Based
Inkjet Printer 6 Colors
6. Inkjet Printer – Dye Based
Panel Saw
CNC Router – 8’x4’
Edge Bending
Multi Borer
Spindle Moulder
Flatbed Printer-UV 8’x4’
Solvent Printer – 10’
Solvent Printer – 10’
Eco-Solvent 5’
HP 5500 & Vinyl Cutter
Solvent – 10’
Laser Cutter – 8 x 4’
Assembly Floor
Craft Floor
Acrylic Craft Floor
Pasting Section
HAVELLS GALAXY
Complete Showroom – 1000 Sq. ft.
25 Outlets Across India
Work Showcase
Havells Galaxy
Havells Galaxy
Havells Galaxy
Havells Galaxy
Havells Galaxy
BENELAVE (Hindware Brand)
Shop-in-Shop (250 – 500 sq. ft)
45 Nos. Across India
Work Showcase
Benelave (Hindware)
Benelave (Hindware)
Benelave (Hindware)
ARCHISHA
Complete Showroom (1000 sq. ft)
2 Showroom – Delhi NCR
Work Showcase
Archisha
Archisha
Archisha
Archisha
TITAN
Visual Merchandising
60 Stores - Across India
Work Showcase
Titan
Titan
PHILIPS
VOGUE VEDA
THE STYLE GUIDE FOR CONSUMERS & HAIR STYLES
OBJECTIVE
To create a style guide which would introduce Kareena’s 4 iconic styles and the
way to craft them using Philips products.
ACTIVITY
• The Vogue Veda has been created in 2 formats – a style magazine format and a
leaflet format.
• The Vogue Veda is a style magazine which shows ways to style using Philips
products , tips on styling and face type Vs. hair styles.
SCOPE
Distribution of the Vogue Veda from retail outlets nationally.
PHILIPS
WOW STYLES JUST LIKE THAT
KAREENA CAMPAIGN
OBJECTIVE
To launch the hair care campaign “WOW styles just like that” introducing Kareena
as the Brand Ambassador.
ACTIVITY
• FSU created and installed in MT & TT Outlets.
• Standees created and installed in MT & TT outlets.
• Endcaps, Bay breakers, Bin and Pillar Branding in MT outlets
• Reliance Digital Tray & Vijay Sales FSU
SCOPE
North – Delhi, Lucknow, Chandigarh & Jaipur
West – Mumbai, Pune, Ahmedabad, Vadodra & Surat.
South – Bangalore, Hyderabad & Chennai
East - Kolkata
SC Johnson
ALL OUT ULTRA
RETAIL LAUNCH
OBJECTIVE
To launch ALL OUT –Ultra in Modern Trade outlets.
ACTIVITY
• Designing, fabricating and installing Endcaps in MT and TT outlets.
• Designing, fabricating and installing Floorstacks, bin branding & Translites in
MT Outlets.
• Designing, fabricating and installing parasites in MT and TT outlets
SCOPE
North – Delhi, Agra, Amritsar, Ludhiana, Jalandhar, Patiala & Jaipur
West – Mumbai, Pune, Ahmedabad, Vadodra , Surat, Indore, Nasik & Kolhapur.
South – Bangalore, Hyderabad, Vijayawada, Mysore, Mangalore & Chennai
East - Kolkata
SC Johnson
GLADE
RETAIL VISIBILITY
OBJECTIVE
Merchandising/Retail visibility of GLADE in Modern Trade outlets.
ACTIVITY
For Modern Trade outlet, Designing, fabricating and installing
• End caps
• FSU
• Translites
• Trays for Glade testers on End Caps and FSUs
SCOPE
North – Delhi NCR, Amritsar, Ludhiana, Zirakpur, Lucknow
West – Mumbai, Pune, Ahmedabad, Vadodara , Surat, Aurangabad & Kolhapur
South – Bangalore, Hyderabad, Mangalore, Vishakhapatnam & Chennai
East – Kolkata
September, 2012 issue
October, 2012 issue
The Circus Entertainment Pvt Ltd
B-63, Lower Ground Floor,
Kalkaji, New Delhi – 110019
(t): +91 11 26440090-91
(e): mailus@thecircus.in
(w): http://www.thecircus.in
…let the show begin

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The circus credentials v7 retail - only

  • 2. we offer end-to-end creative concepts and solutions that are extensions of brand communication in the experiential marketing domain: event solutions, brand activations, promotions, launch, conferences, seminars, awards, retail solutions, branding solutions and films. we serve our clients across India through our hub offices.
  • 3. RETAIL SERVICE • Trade & Retail audits • Mystery shopper programs • Merchandising • POS/POP production • Shop-in-shop • Brand shops • ISPs ACTIVATIONS • Roadshows • Sampling & demonstration • Mall promotions • School contact programs • In-shop activations • RWA activation • Corporate contact programs • HO RE CA promotions EVENT SERVICES • Dealer/Trade meets • Product launches • Press conferences • HR conferences • B2B conferences • Exhibitions • Sales conferences • MICE • Internal events • Entertainment events FILMS & AVs • Product films • Corporate AVs • Marketing and Sales AVs • Motivational AVs • HR AVs • Documentaries • Demos & walk- throughs
  • 4. a young team of directors taking the reign, we boast of close to 60 years of collective experience. the deliverables are dealt under separate business verticals handled by dedicated teams for turn-key solutions.
  • 5. led by the creative wizards, strategic geniuses and fiery marketing men, we promise smart solutions backed by engaging experience. our solutions are engaging. And since they are engaging, they’d be entertaining.
  • 6. Conquered Territories Projects executed in over 30 cities with over 1000 trade outlets
  • 8. In-house Infra 3 Units of 45,000 sq. ft Approx in 8 Floors
  • 9. Wood and Metal Craft Machines 1. Panel Saw 2. Multi-borer 3. Edge Bending 4. CNC Router 5. Laser Cutting 6. Laser Engraving 7. Spindle Moulder 8. Mini-Leath 9. Metal Punching 10. Metal Drilling 11. Thumbo-fobbing 12. Etching Machine for all Subtracts Machines for Media: 1. HP 5500 2. Flatbed Printer UV 3. Eco-Solvent Printer 4. Solvent Printer 5. Rolland Pigment Based Inkjet Printer 6 Colors 6. Inkjet Printer – Dye Based
  • 11. CNC Router – 8’x4’
  • 19. HP 5500 & Vinyl Cutter
  • 21. Laser Cutter – 8 x 4’
  • 26. HAVELLS GALAXY Complete Showroom – 1000 Sq. ft. 25 Outlets Across India Work Showcase
  • 32. BENELAVE (Hindware Brand) Shop-in-Shop (250 – 500 sq. ft) 45 Nos. Across India Work Showcase
  • 36. ARCHISHA Complete Showroom (1000 sq. ft) 2 Showroom – Delhi NCR Work Showcase
  • 41. TITAN Visual Merchandising 60 Stores - Across India Work Showcase
  • 42. Titan
  • 43. Titan
  • 44. PHILIPS VOGUE VEDA THE STYLE GUIDE FOR CONSUMERS & HAIR STYLES
  • 45. OBJECTIVE To create a style guide which would introduce Kareena’s 4 iconic styles and the way to craft them using Philips products. ACTIVITY • The Vogue Veda has been created in 2 formats – a style magazine format and a leaflet format. • The Vogue Veda is a style magazine which shows ways to style using Philips products , tips on styling and face type Vs. hair styles. SCOPE Distribution of the Vogue Veda from retail outlets nationally.
  • 46.
  • 47. PHILIPS WOW STYLES JUST LIKE THAT KAREENA CAMPAIGN
  • 48. OBJECTIVE To launch the hair care campaign “WOW styles just like that” introducing Kareena as the Brand Ambassador. ACTIVITY • FSU created and installed in MT & TT Outlets. • Standees created and installed in MT & TT outlets. • Endcaps, Bay breakers, Bin and Pillar Branding in MT outlets • Reliance Digital Tray & Vijay Sales FSU SCOPE North – Delhi, Lucknow, Chandigarh & Jaipur West – Mumbai, Pune, Ahmedabad, Vadodra & Surat. South – Bangalore, Hyderabad & Chennai East - Kolkata
  • 49.
  • 50.
  • 51.
  • 52.
  • 53. SC Johnson ALL OUT ULTRA RETAIL LAUNCH
  • 54. OBJECTIVE To launch ALL OUT –Ultra in Modern Trade outlets. ACTIVITY • Designing, fabricating and installing Endcaps in MT and TT outlets. • Designing, fabricating and installing Floorstacks, bin branding & Translites in MT Outlets. • Designing, fabricating and installing parasites in MT and TT outlets SCOPE North – Delhi, Agra, Amritsar, Ludhiana, Jalandhar, Patiala & Jaipur West – Mumbai, Pune, Ahmedabad, Vadodra , Surat, Indore, Nasik & Kolhapur. South – Bangalore, Hyderabad, Vijayawada, Mysore, Mangalore & Chennai East - Kolkata
  • 55.
  • 57. OBJECTIVE Merchandising/Retail visibility of GLADE in Modern Trade outlets. ACTIVITY For Modern Trade outlet, Designing, fabricating and installing • End caps • FSU • Translites • Trays for Glade testers on End Caps and FSUs SCOPE North – Delhi NCR, Amritsar, Ludhiana, Zirakpur, Lucknow West – Mumbai, Pune, Ahmedabad, Vadodara , Surat, Aurangabad & Kolhapur South – Bangalore, Hyderabad, Mangalore, Vishakhapatnam & Chennai East – Kolkata
  • 58.
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  • 62. The Circus Entertainment Pvt Ltd B-63, Lower Ground Floor, Kalkaji, New Delhi – 110019 (t): +91 11 26440090-91 (e): mailus@thecircus.in (w): http://www.thecircus.in …let the show begin