2. Traditional Media vs New Media
• Traditional Media -
television, radio,
newspapers, magazines,
newsletters, press and
other print publications.
• New Media means of
mass communication
using digital technologies
such as the Internet.
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3. M.Mujeeb Riaz_Online Journalism_Social
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4. Traditional Media vs New Media
TRADITIONAL MEDIA NEW MEDIA
One-Way Conversation Two-Way Conversation
Closed System Open System
Mass Marketing One-on-One Marketing
About ME About You
Professional content Brand and User-Generated Content
Polished Content Authentic Content
Paid Platform Free Platform
Controlled Communication Unstructured communication
Pre-produced/ scheduled Real time creation
Formal language Informal language
Passive Involvement Active involvement
Poor Analytics Deep Analytics
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Media_mujeebriaz@yahoo.com

5. DIFFERENCE BETWEEN MASS MEDIA
& MASS COMMUNICATION
• Mass Media is the collection of the means that big
media outlets use to distribute their media content,
so basically the different types of mass media; e.g.
television broadcasting, print newspaper, radio
broadcasting and so on.
• On the other hand mass communication is the study
on how these types work,basically,thinking about
how radio or TV stations communicate their content
with the consumer.
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Media_mujeebriaz@yahoo.com

6. Types of Mass Communication
• Print Media
• Electronic Media
• Advertising
• Public Relation
• New Media/Digital Media/Virtual Media
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Media_mujeebriaz@yahoo.com

7. New Media/Online Media
• means of mass communication using digital
technologies such as the Internet.
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Media_mujeebriaz@yahoo.com

8. MULTIMEDIA
• Multimedia is a field concerned with the computer controlled
integration of text,graphics,drawing,audio and or animation
or any other type of information that can be
processed,presented,stored and transmitted digitally.
MULTIMEDIA
Text|Audio | Images | Animation | Video
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Media_mujeebriaz@yahoo.com

9. FEATURES OF MULTIMEDIA
• Real Time
• Archive Feature
• Interactivity
• Instant Feedback
• Multimedia
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Media_mujeebriaz@yahoo.com

10. Interactive (Web TV, Social Media ,Games)
Non Interactive (Movies ,PDF,Tutorial, TV )
Interactive: User is a participant in the flow of
information.
Non Interactive : User is a observer of information.
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

11. HYPER TEXT
• Hypertext is a text which contains links to other
texts.
• The term was invented by Ted Nelson around 1965.
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12. HYPER MEDIA
• Hyper Media is not constrained to be text-based. It can
include other media, e.g., graphics, images, and especially
the continuous media - sound and video. Apparently, Ted
Nelson was also the first to use this term.
• The World Wide Web (WWW) is the best example of
hypermedia applications.
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

13. • Media + Interactivity + Hyperlink =
Multimedia /Hypermedia
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14. Linear Multimedia & Non Linear
Multimedia
• Linear : Wikipedia is linear multimedia as it
doesn’t allow for much interaction, it is mainly
used for conveying information.
• Exp :
• Non Linear : Skype is a non-linear multimedia
as it allows for user input and has interactivity.
Skype consists of; video, audio, interactivity,
image and text multimedia.
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

15. Advantage & Disadvantages of Linear
Multimedia
• Advantages
• Audience gets to focus and concentrate on a specific topic.
• There is logical order in the presentation. Organized
• Presenter controls the flow of the presentation
• Effective when we need our audience to absorb the
information well
• Disadvantages
• Minimal interactivity, or none at all
• Audience has no say on the topic they want to dwell into.
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

16. Advantage & Disadvantages of Non
Linear Multimedia
• Advantages
• The person is in control and may use the multimedia
according to his preferences and needs.
• Disadvantages
• Requires a level of computer literacy from the user
• May be unorganized if not used well.
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

17. Assignment
Find out 10 rationales how digital media is better than
traditional media
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