Social media presentation

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  • Our approach incorporates the following elements:Social Media Marketing - Customer EngagementBrand Marketing - Image and ReputationDirect Marketing - Lead Generation
  • better customer engagement was a top business objective for social media. Of respondents, 78% cited that as a leading business objective, 51% said revenue generation was a lead objective.
  • Online ad spending has passed total print ad spending.
  • Facebook has two different sources of revenue.Advertising : $4,279 billion from advertising in 2012Facebook Credits: $810 million from Facebook Credits in 2012
  • LinkedIn has 200 million users. Still , their revenues were more than Twitter’s which has over 500 million users.
  • The Internet giant reported today that $375 million, or 30% of all ad revenue came from ads shown on mobile devices. That’s up from 23%, or $305.9 million last quarter.
  • No mobile revenue in 2011Nearly 50% from mobile advertising in 2012eMarketer Estimates in 2013, Twitter will generate $309 million from mobile advertising which is more than total revenue made in 2012 ( $288 million )By 2015, more than 60 percent of Twitter's ad revenue should come from mobile.
  • http://socialmediatoday.com/melissamegginson/1323641/how-new-ftc-regulations-affect-social-media-marketing
  • Social media presentation

    1. 1.  More 2 billion people around the world use the Internet.  American  213 million via computers  52 million use the Web via smartphone  55 million use it via tablets.
    2. 2. What is social Media ?
    3. 3.  Blog  Podcast  Social Networking Site  Social Gaming  Virtual World  Video/Photo Sharing sites
    4. 4.  15% use pinterest  13% use Instagram  6% use Tumblr  67% use Facebook  16% use Twitter  20% use Linkedln
    5. 5. Facebook  Found 2004  Head quarter: Menlo Park, California  Employee :4900  Alexa Rank : 2  User : 1.11 Billion ( March 2013)
    6. 6. Twitter  Found 2006  Headquarter: San Francisco, California  Employee : 900  Alexa Rank : 10  Active user: 200 Millions
    7. 7. Linkedln  Found 2003  Headquarter : Mountain View, California.  Employee: 3779  Alexa Rank: 14  User: 200 Million
    8. 8.  Facebook o Mark Zuckerberg: Founder, Chariman of the Board and CEO o David A. Eberman: CFO o Sheryl K. Sanderberg: COO & Director o Christopher Cox: V.P. of Product TOP PLAYERS’ EXCUTIVE
    9. 9.  Twitter o Dick Costolo: CEO o Jack Dorcey: Co-Founder & Executive Chairman o Mike Gupta: CFO o Ali Rowghani: COO  LinkedIn o Jeffrey Weiner: CEO & Director o Reid G. Hoffman: Co-Founder & Executive Chairman o Steven J. Sordello: CFO & Senior V.P.
    10. 10. Core Competencies  Facebook o “Narrowcasting” o Staying connected o Easiness to adapt for beginners o Businesses promote their brand  Twitter o “Broadcasting” o Easy and quick conversations between 2+ people o Keeping in touch o Extent of freedom: companies use Twitter as a useful tool to provide customer service and more
    11. 11.  LinkedIn o Professional Information: individual white-collar professionals, company information & career opportunities o Connect with trusted relationships o Search for people, companies & opportunities o Recruiters can find candidates of right match o Dynamism o Adds more strengths and values to each job candidate
    12. 12. SOCIAL MEDIA MARKETING
    13. 13. SOCIAL MEDIA MARKETING OBJECTIVES
    14. 14. Social Media Advertising
    15. 15. Social Media Revenues- Overlook
    16. 16. SOCIAL MEDIA REVENU FACEBOOK $4,279 billion from Advertising $810 million from Facebook Credits
    17. 17. SOCIAL MEDIA REVENUES-TWITTER
    18. 18. Social Media Revenues- LinkedIn  Net Revenue : $972 million.  Sources of Revenue  Talent Solutions  53% of the net revenue  Marketing Solutions ( advertising)  27% of the net revenue  Premium Subscriptions  20% of the net revenue  10% of the total users
    19. 19. IMPACT OF TECHNOLOGY ON SOCIAL MEDIA Mobilization
    20. 20. Mobile Traffic  Facebook  Mobile MAUs were 751 million as of March 31, 2013  68% of the total monthly traffic  Twitter  Mobile MAUs were 120 million as of March 31,2013  60% of the total monthly traffic  LinkedIn  22% of the total monthly traffic
    21. 21. Social Media Mobile Revenues
    22. 22. Mobile Revenues- Facebook  In 2013 Q1 ,Facebook reported $375 million ad revenue from mobile devices.  30% of the all advertisement revenue.  That’s up from 23% or $306 million last quarter
    23. 23. Mobile Revenues- Twitter
    24. 24. REGULATIONS ON SOCIAL MEDIA FTC Dot Com Disclosures 2013 Clear and Conspicuous Disclosures in Online Ads •Disclosures must be very close to the claim it's disclosing. •When possible, avoid having to scroll to see the disclosure. • #Ad tag for Twitter.
    25. 25. Examples of Appropriate Ads
    26. 26. Remark

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