Our approach incorporates the following elements:Social Media Marketing - Customer EngagementBrand Marketing - Image and ReputationDirect Marketing - Lead Generation
better customer engagement was a top business objective for social media. Of respondents, 78% cited that as a leading business objective, 51% said revenue generation was a lead objective.
Online ad spending has passed total print ad spending.
Facebook has two different sources of revenue.Advertising : $4,279 billion from advertising in 2012Facebook Credits: $810 million from Facebook Credits in 2012
LinkedIn has 200 million users. Still , their revenues were more than Twitter’s which has over 500 million users.
The Internet giant reported today that $375 million, or 30% of all ad revenue came from ads shown on mobile devices. That’s up from 23%, or $305.9 million last quarter.
No mobile revenue in 2011Nearly 50% from mobile advertising in 2012eMarketer Estimates in 2013, Twitter will generate $309 million from mobile advertising which is more than total revenue made in 2012 ( $288 million )By 2015, more than 60 percent of Twitter's ad revenue should come from mobile.
o Mark Zuckerberg: Founder, Chariman of the
Board and CEO
o David A. Eberman: CFO
o Sheryl K. Sanderberg: COO & Director
o Christopher Cox: V.P. of Product
TOP PLAYERS’ EXCUTIVE
o Dick Costolo: CEO
o Jack Dorcey: Co-Founder &
o Mike Gupta: CFO
o Ali Rowghani: COO
o Jeffrey Weiner: CEO & Director
o Reid G. Hoffman: Co-Founder &
o Steven J. Sordello: CFO & Senior V.P.
o Staying connected
o Easiness to adapt for beginners
o Businesses promote their brand
o Easy and quick conversations between 2+ people
o Keeping in touch
o Extent of freedom: companies use Twitter as a useful
tool to provide customer service and more
o Professional Information: individual white-collar
professionals, company information & career
o Connect with trusted relationships
o Search for people, companies & opportunities
o Recruiters can find candidates of right match
o Adds more strengths and values to each job
Social Media Revenues-
Net Revenue : $972 million.
Sources of Revenue
53% of the net revenue
Marketing Solutions ( advertising)
27% of the net revenue
20% of the net revenue
10% of the total users
IMPACT OF TECHNOLOGY ON SOCIAL
Mobile MAUs were 751 million as of March 31, 2013
68% of the total monthly traffic
Mobile MAUs were 120 million as of March 31,2013
60% of the total monthly traffic
22% of the total monthly traffic
REGULATIONS ON SOCIAL
FTC Dot Com Disclosures 2013
Clear and Conspicuous Disclosures in Online Ads
•Disclosures must be very close to the
claim it's disclosing.
•When possible, avoid having to scroll to
see the disclosure.
• #Ad tag for Twitter.