MP Grading Tradeshow Presentation


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MP Grading Tradeshow Presentation

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MP Grading Tradeshow Presentation

  1. 1. Welcome!<br />Today’s Agenda:<br />Minty Whites – Real or Fake? Finally… Absolute Proof!!!<br />An in Depth Look at MPgrading.<br />Roundtable discussion of the Movie Poster hobby.<br />* Please hold your questions till the end of the presentation. Thanks <br />
  2. 2. “MINTY WHITES”<br />MPgrading employed the services of two leading Forensic Crime Labs specializing in paper products to determine the Authentication of several “Minty Whites” titles. <br />Random Paper samples were sent from Confirmed Originals that came directly from the NSS and confirmed “Minty Whites.”<br />
  3. 3. And the Answer is…<br />You’ll know at the end of our Presentation!!!<br />
  4. 4. What does MPgrading really do and why is it needed? <br /> We offer Three Main Items:<br />Grading - Reproducible & Unbiased.<br />A Registry/Census – Including DNA Fingerprinting.<br />Authentication – Our Industry HAS to be free from fakes!!!<br />
  5. 5. Q: What is the current standard for grading in the Movie Poster Industry?<br />A: There isn’t one. Auction houses use there own. Some Dealers Use Warren, or use their own professional judgment, etc. <br />All of these options are fine but it DOES create confusion with the general public and even within the Movie Poster Community!!!<br />
  6. 6. Example: All of you were asked to grade a poster when you came in:<br />Results: 20 different opinions of what the poster grades out to.<br />If we can’t get a consensus within this room of professionals, what is that telling the buying public??? <br />What is it telling of our hobby in general?<br />
  7. 7. The Solution is to create a grading system that is fair, unbiased and above all reproducible. Although other 3rd party graders are available for a host of other collectibles, such as coins, comics, etc. No other Collectible market has a completely reproducible computer grading system!!!<br />
  8. 8. <ul><li>MPgrading has created a Patented Grading System that uses a Computer generated point system to grade the poster in an unbiased and reproducible manner.
  9. 9. There is NO OTHER Grading Entity or Association for ANY collectible product that has this... Not Comics, Coins, Posters, or Antiques of any kind!!!
  10. 10. Our Hobby has a chance to create a standard for everyone else to follow!!! But we need your help.</li></li></ul><li>
  11. 11. Q: How do we Grade Restored Posters and how do we identify pre-existing damage?<br />A. We had a $2k custom built light table that ‘Sees’ all. Any poster’s defects placed over the table are immediately recognizable as evident in the following slides.<br />
  12. 12. Restored poster under normal light: Restored poster on Light Table:<br />
  13. 13. Detail of expert restoration, virtually Restoration with Light Table illumination.<br /> indistinguishable from the real poster. Restoration becomes obvious.<br />
  14. 14. Registry/Census… Why is this important?<br />History in the Collectible market has shown that keeping a Census, especially for rare items, helps to increase buyers awareness which translates directly into higher prices. <br />Why did the Action Comics #1 sell for 1.5M?Because people want to brag they have the rarest and the best (grade).<br />MPgrading, by tagging each poster with an invisible DNA ink mark allows us to create a Census never before seen in this hobby.<br />
  15. 15. People want to say, “There are only 3 of these and the last one sold for X amount.” Bragging rights is everything in collecting. This thinking transcends every collecting field. And yet, no Census exists with Movie Posters, until now. <br />Using DNA technology we can fingerprint each poster far surpassing what is achievable even in Comics or Coins. Each grade can become a marker for the how the poster sells the next time.<br />Aren’t you curious to know how many ‘War of the World’s’ Style B half Sheets there are? So far we’ve graded 3. We are on our way to knowing….<br />
  16. 16. A One Stop Website for the Collector:<br />As a customer, have you ever tried to visit everybody’s website to search for a particular poster? It is Cumbersome and extremely time consuming.<br />What if there was one website were Dealers could list there items for free, there are no commission to the buyer or the seller, and you get paid immediately when your poster sells? <br />
  17. 17. MPgrading can be an extension of your own website. We even supply you with our 21 megapixel images that you can download.<br />Having your posters listed on your site and ours can only help you sell more posters.<br />We are NOT competing against anyone in this room. We are designed to work with you by bring confidence to the buyer and stability to the hobby.<br />
  18. 18. We spend Advertising Dollars so you don’t <br />have to.<br /><br />Average page views per month: 350,000<br />$1,500 per month.<br />What is your website averaging?<br />
  19. 19. Samples of our rotating banners.<br />Our Goal is to bring Collecting Movie posters into the general mind-set of the Movie Going Audience. What better way of bringing in new Collectors into this hobby than by advertising where they go to see Movie Articles, Theater Times and Movie Trailers?<br />
  20. 20. 3rd Party Certificates of Grading and Authentication<br /> Increases buyer Confidence by over 80% especially on high end sales.. Source GIA Diamond Cert.<br />
  21. 21. Each Certificate of Authenticity has an encrypted microchip that is implanted into the tag. This Microchip contains Identifying information about the poster and can be read by a hand held reader.<br />
  22. 22. DNA organic ink. It is completely invisible to the human eye and yet shows up under UV light. The 9 digit number seen below also matches the number placed on the poster. Both the number on the poster and certificate must match, adding another level of security.<br />
  23. 23. And now the “Minty White:” No longer a controversy… Finally Forensic proof.<br />
  24. 24. 2 paper samples were sent from each Movie Poster title in question.<br />Sample (B) from a reported “Minty White” that the Industry deemed as a fake or at least a knock off of some sort.<br />Sample (A) from a confirmed original retrieved by a dealer directly from the NSS.<br />
  25. 25. Variations of up to 64 forensic paper tests were performed on each Movie Poster sample:<br />Abrasion, Taber T 476 : Absorption, Castor Oil T 462: Absorption, Water Drop T 432 : Absorption Rate (Wet Out) US Patent 7166189 : Absorptive Capacity (INDA Absorption) IST 10.1 : Aging, Fluorescent or UV IPS Method : Ash T 211, T 413, T 244 : Basis Weight (Grammage) T 410 : Brightness of Clay Fillers or Slurry, TAPPI T 646 : Brightness Paper, Pulp, Filler or Slurry, ISO T 571 : Brightness, TAPPI T 452 : Bulk or Density T 220: Burst, Mullen T 403, T 807 : Caliper T 411 : Cobb Size T 441 : Coefficient of Friction, Horizontal T 549 : Coefficient of Friction, Slide Angle T 548 or T 815 : Color, Hunter, L,a,b or CIE L*,a*,b*, ISO T 527 om-02 : Color, Hunter, L,a,b or CIE L*,a*,b*, TAPPI T 524 om-02 : Curl IPS Method : Edge Crush, ECT T 811 om-02 : Flat Crush T 808 : Fluorescent Component, ISO T 452 : Fluorescent Component, TAPPI T 452 : Fold, MIT Fold, MIT T 511 : Fold, Schopper T 423 :Gloss, 20°, 60° T 653 :Gloss, 75o T 480 :Handsheet Testing T 220 : Hercules Size, 1% acid/ 80% reflectance T 530 : Hercules Size, 10% acid/ 85% reflectance T 530 : Hydrohead AATCC 127: Hygroexpansivity, 15-80% humidity UM 549, ISO 8226-1,2 : Ink Rub Resistance, Sutherland T 830 : Moisture Content T 412 : Needle Abrasion, relative abrasiveness IPS method : Opacity, ISO T 519 : Opacity, TAPPI or Printing T 425 : Optical Density, MacBeth IPS Method Peel, Thermoplastic coating adhesion T 540: Permeability (Air Perm) T 251 :Porosity, Gurley T 460: Porosity, Parker Print-Surf per manual : Ring Crush T 818 : Roughness, Parker Print-Surf T 555 : Roughness, Sheffield T 538 : Scorebend Ratio per manual : Scott Bond T 569 : Softness (Cup Crush) IPS Method : Softness (Roll Firmness) IPS Method : Spray Impact AATCC 42 : STFI Short Span Comp Strength T 826: Stiffness, Gurley T 543 : Stiffness, Taber T 489 or T 566 Tear Resistance, Elmendorf T 414 : Tensile T 494, T 456 Tensile, Strip T 494, T 456, D882 : Thermal Imaging, Atlantek 300 per manual : Thermal Response Analysis (requires Optical Density) IPC method : Water Vapor Transmission Rate T 448, ASTM E 96 : Wax Pick T 459 : Z-Direction Tensile T 541 : Zero-Span Tensile, dry T 231 <br />
  26. 26. Sample B with Graff’s “C” <br />StainStarch extracted<br />Sample A with Graff’s “C” <br />Stain Yellow staining extraction<br />
  27. 27. Sample A with Graff’s “C” Stain<br />Sample B with Graff’s “C” Stain<br />Calcium Carbonate bubbling<br />
  28. 28. Sample A-Acid with pH indicator Sample B-Alkaline with pH indicator<br />
  29. 29. Report to <br />IPS FI 01313-11 Fiber Identification used in paper creation.<br /> Table 1. Fiber Identification of Sample A<br />Mostly Hardwood bleached kraft – Oak, Redgum, Maple, Beech/Sycamore, Blackgum,Yellow-poplar<br />Some Softwood bleached kraft – Hard Pine (Except Red & Scotch)<br /> Table 2. Fiber Identification of Sample B<br />Mostly Hardwood bleached kraft – Redgum, Blackgum, Maple, Oak, Yellow-poplar, Sourwood<br />Some Softwood bleached kraft – Hard Pine (Except Red & Scotch)<br />Testing of the pH of the paper. <br />Sample A tested as an acid sheet.<br />Sample B tested as neutral to alkaline. <br />Sample B implies paper from the late 1980s or later, when many U.S. mills converted to systems of alkaline wet chemistry in making the paper.<br />Sample A is more consistent of older sheets before the late 1980’s conversions.<br />
  30. 30. Conclusion: <br />Tested Titles of “Minty White” Inserts and Lobby Cards were made at Distinctively Different Times with Different Paper Fiber for the obvious intent to deceive, and should under no circumstances be considered, ‘Original, Date of Issue Movie Posters.’<br />It is our goal to test every ‘Minty White” title being questioned, but we need more sample of titles we do not have.<br />
  31. 31. Problem: Many “Minty Whites” are not so “Minty” any more, as discovered by David Lieberman of a Jaws Insert that had apparently ‘aged.’<br />Forensic testing of every “Minty White” that comes your way is expensive and not very practical. <br />Therefore, we are aggressively searching current Minty Whites and Originals using a high Powered Microscope to see if there are distinct patterns (In Color, Cropping, Clarity, etc.) that are present that would allow us to visually discern between the two.<br />
  32. 32. Lobby Cards that were Forensically tested and were created in the late 1980’s are:<br /> “Minty White” Lobby Card Sets<br />Alien<br />Blade Runner<br />Taxi Driver<br />Fistful of Dollars (Not really considered a “Minty White”)<br />
  33. 33. Posters (so far) that were Forensically tested and were created in the late1980’s are:<br /> “Minty White” Inserts<br />Alien<br />Blade Runner <br />Enforcer <br />Jaws <br />Raging Bull<br />Return of the Jedi <br />Scarface <br />Taxi Driver <br />
  34. 34. Revenge of the Jedi Dated, Advance 1 sht.<br />Measure 26 7/8” x 41 (Unique size)<br />Forensically Proven Real<br />
  35. 35. ThankYou!<br /> Questions:<br /> Round Table Discussion<br />