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The potential of digital voice assistants in the care sector

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Current trends in the health and care market have revealed challenges for market operators. The use of voice technology can represent a solution approach.

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The potential of digital voice assistants in the care sector

  1. 1. 1 The potential of digital voice assistants in the care sector March 2018
  2. 2. 2 Current trends in the health and care market have revealed challenges for market operators. The use of voice technology can represent a solution approach. ▪ The integration of smart home and digital health in AAL ▪ Simple communication with relatives and care givers ▪ Application to increase security ▪ Interlinking of devices ▪ Continuous monitoring of vital parameters through wearables ▪ The application of telemedicine, social robots and the implementation of artificial intelligence Demographic change in the care sector Voice as a new interface in health careAmbient Assisted Living ▪ Rise of digital voice assistants ▪ Orchestration of vital parameters and care data ▪ Complete treatment through end-to-end-processes ▪ Enable connectivity between care givers, relatives and patients Digital Health 16 29 55 98 165 225 365 Predicted revenue in the segment AAL5 (in billion euro) Current trends in health and care market 50 % of women aged 75+ live alone1 90 % Elderly prefer to age at their own home4 49 % Seniors are cared for in their own home by relatives3 54 % Patients find individual solutions most important2 Current market trends Flash Insight: Digital voice assistants in the care sector | March 2018
  3. 3. 3 Over the last years, voice has become an essential part of search requests and gained great importance, especially within the elderly community. Development of search requests via voice Importance of voice for elderly people and care recipients "Voice is becoming that next wave of how can we engage because it really means that we're lowering the friction for people to be able to interact with something.”7 2014 2015 2016 2017 2018 … Development of voice requests "The thing that's important about a conversation agent is we can talk to them in our actual voice, and they respond to us like people do.”6 “After I tried Amazon Alexa for the first time I was really fascinated by the simplicity of the application. Until now I never got in contact with computers or the internet, but Alexa really convinced me. ”8 Baidu 1 of 10 search requests via voice Amazon Echo Quickest sold speaker in 2015 Microsoft Bing 25% of all search requests via voice Google Android 1 of 5 In-App search requests in the USA via voice Forecast At least 50% of all search requests via voice or picture Siri > 1 Billion search requests per week Flash Insight: Digital voice assistants in the care sector | March 2018
  4. 4. 4 With regard to the health sector, digital voice assistants already offer multiple services along the complete healthcare value chain. Overview of services (Echo skill examples) Prevention ▪ Scheduling of doctor appointments ▪ Adaption of contractual documentations ▪ Information about pharmacies, doctors and hospital locations ▪ Fitness programs ▪ Healthy food guides ▪ Disease prevention guide ▪ Brain jogging ▪ Specific definitions of sickness based on individual information ▪ Detailed advice in case of an illness ▪ Telemedicine ▪ Medical management ▪ Proactive advice about your disease ▪ Treatment information about specific levels of vital parameters ▪ Holistic support and advice during pregnancy and becoming parents ▪ Online diaries for mental health, asthma, blood sugar, weight, baby activities, etc. ▪ Reminder about daily medications for the entire family ▪ Monitoring of chronical diseases in combination with smart devices 10% 10% 20%40% Estimated market share9 20% Administration Diagnosis Treatment Monitoring Flash Insight: Digital voice assistants in the care sector | March 2018
  5. 5. 5 Self-organization Reminder of events, meetings, medication and an aid in the decision making process Communication Audio or video communication with relatives or third parties e. g. doctors or care givers Besides multiple applications and services in the health sector, digital voice assistants also show great potential in the care sector. Care documentation Voice based care documentation with relevant data for the caregiver e. g. personal healthcare procedures Security Identifying critical situations, initial first aid support and contacting third parties or emergency contacts Digital care assistant Central touchpoint with easy and voice based controlling, storing of individual preferences and interests of the patients, orchestration of all functions Information Providing information about weather or private issues with saved answers Entertainment Offering virtual games, music and reading messages / books to the person in need of care Brain-jogging Cognitive training to improve creativity, concentration, awareness and observation, as well as motion and coordination Smart Home Automatic and voice based control of smart home applications and specific AAL systems Tasks of digital voice assistants in the care sector Mobility Increase in mobility by improved cross-linking of smart devices with an implemented fall detection system Ambulatory Stationary Flash Insight: Digital voice assistants in the care sector | March 2018
  6. 6. 6 The relevance of digital voice assistants in the care sector has also been addressed already by startups focusing on care specific assistants. Care assistants by start-ups ▪ Social robot ▪ Phase: Re-Design of prototype ▪ Founded in 2016 ▪ Headquarter: Ramat Gan (ISR) ▪ Voice interface ▪ Open ecosystem ▪ Voice interface ▪ Open ecosystem ▪ Home health robot ▪ Phase: In-home user testing with prototype ▪ Founded in 2014 ▪ Headquarter: New York (USA) ▪ Voice interface ▪ Open ecosystem ▪ Home health robot ▪ Phase: In-home user testing with prototype ▪ Founded in 2014 ▪ Headquarter: San Francisco (USA) ▪ Companion robot ▪ Phase: Prototype ▪ Founded in 2014 ▪ Headquarter: Ile de France (FR) ▪ Voice interface ▪ Open ecosystem ▪ Mobile ▪ Voice interface ▪ Open ecosystem ▪ Mobile ▪ Companion robot ▪ Phase: In-home user testing with prototype ▪ Founded in 2015 ▪ Headquarter: Roubaix (FR) Flash Insight: Digital voice assistants in the care sector | March 2018
  7. 7. 7 Caresupport andcontrolling Due to its multifunctionality, voice enabled care assistants facilitate the daily life of patients, relatives and the care staff. Benefits & use cases (selection) Which pills do I need to take today? Measuring vitals with wearables, keeping doctors and caregivers up to date Reminder to keep your relax and sleeping routines and easy adjustment of the light Monitoring of the patient and contact establishment in case of an emergency Documentation of medication intake Today, you have to take one Aerius 10 mg. Careservice documentation Mrs. Mueller lost weight again. The doctor should be informed. The documentation is based on the verbal communication and will be saved locally Health conditions and anomalies during the care section will be documented via voice The doctor will be contacted and informed about the patient´s health situation Hello, this is Mrs. Seibold. I am just at Mrs. Mueller’s house. Mrs. Mueller got her medication and she has been dressed with the compression stockings. Are there any other health issues?✓ All right. I’ll start the service time. Today, Mrs. Mueller needs to take the following medications: … Flash Insight: Digital voice assistants in the care sector | March 2018
  8. 8. 8 The potential of digital care assistants is confirmed by the assessment of elderly dependents and market experts in a qualitative study. Qualitative study: Seniors (n=10), Experts (n = 30), Care services (n = 19), Operators of care homes (n = 10)10 Digital care assistants – study results Elderly dependents Market experts 0 % Seniors knew any assistive technologies besides medical alarm systems 100 % Seniors are interested in using digital assistants for entertainment and to communicate with family members 80 % Seniors have a willingness to pay € 50 – € 100 for digital voice assistants 90 % Seniors recognize a huge advantage in voice control systems compared to the conventional control of technology 75 % Experts agree on a decrease in the technology aversion among seniors 54 % Experts agree on using technologies to support the nursing staff 70 % Care home operators indicated that they are interested in offering such systems to their residents, should they receive the offer of an appropriate system 0 % Care services currently offer any kind of voice-activated devices to their clients Flash Insight: Digital voice assistants in the care sector | March 2018
  9. 9. 9 The cost reduction through increased efficiency is one of six opportunity areas of the digital care assistant within the care sector. Differentiation from competitors ▪ Analyze the vital data for a personalized care ▪ Increase customer loyalty through lock-in effects ▪ Differentiate from competitors with attractive offers ▪ Positioning in the market as provider of individual care through digital voice assistants Addressing of new market segments ▪ Offer comprehensive care for elders in remote areas ▪ Provide new services for alternative ways of living, e. g. Quartier Hamburg Great patient experience ▪ Adjustment to new customer needs after individualization and increase of autonomy Integrated health support ▪ Simplification of data exchange between the elderly and healthcare providers ▪ Increased empowerment through new opportunities in self-management ▪ Optimization of processes through shared information Generation of new insights ▪ Collection of patient’s insights, e.g. habits, preferences ▪ Collection of relevant data throughout the entire lifecycle of patients ▪ Derivation of new offerings based on insights Increase of efficiency through cost reduction ▪ Reduction of administrative costs ▪ Integration of care assistants to support nursing staff / physicians ▪ Simplification of internal processes ▪ Improve disease management programs Digital Care Assistant Growth opportunities through care assistants € 21 3 5 4 6 ▪ Relief of relatives through digital service offers ▪ Communication with stakeholders, relatives and health caregivers via a health network Flash Insight: Digital voice assistants in the care sector | March 2018
  10. 10. 10 Mücke, Sturm & Company would like to get in touch with you to discuss the influence of digital care assistants to your business. Headoffice Munich Theresienhöhe 12 80339 Munich Germany T +49 89 461399 0 F +49 89 461399 777 Office Hamburg Brooktorkai 20 20457 Hamburg Germany www.muecke-sturm.de Michael Mücke Managing Partner at Mücke, Sturm & Company We can support you with topics like… s ▪ How can digital care assistants secure your core business and moreover, generate additional revenue? ▪ How can digital care assistants increase the efficiency within your organization? ▪ Which internal services from digital care assistants are relevant for your organization? ▪ Which new market segments become accessible through the implementation of digital care assistants? ▪ How can digital care assistant offerings provide great onsite patient experience? Flash Insight: Digital voice assistants in the care sector | March 2018
  11. 11. 11 Copyright and Sources This document is intended for personal use only. Distribution is only permitted without any changes or omissions – publication, in whole or in parts, requires prior written consent by MÜCKE, STURM & COMPANY and correct citation of sources. The herein published texts and graphics were used by MÜCKE, STURM & COMPANY in the context of a presentation; they themselves do not represent the presentation in its entirety. All mentioned company names, logos, brands, brand symbols and other copyrighted material are the sole properties of the respective company; they are only used for illustrative purposes. Slide #1 (Title) Pictures: www.googlewatchblog.de / www.pillohealth.com / www.intuitionrobotics.com Slide #2 Studies: 1,3 Köcher & Sommer,2017 / 2 TNS Emnid,2017 / 3 Mücke, Sturm & Company, 2017 / 5 Statista 2016 Slide #3 Citation: 6 Adam Miner, 2017 / 7 Bill Rogers, 2018 / 8 Helmine Kalch, 2017 Pictures: Pexels, http://www.baidu.com/ / www.amazon.com / www.bing.com / www.apple.com / www.play.google.com Slide #4 Pictures: 9 Amazon Alexa Skills, 2017 Slide #5 Pictures: Flickr Slide #6 Pictures: http://www.bluefrogrobotics.com/en/home / http://www.cataliahealth.com / https://www.cutii.io/cutii / www.intuitionrobotics.com / www.pillohealth.com Slide #8 Studies: 10 Mücke, Sturm & Company, 2017 Copyright Sources Flash Insight: Digital voice assistants in the care sector | March 2018

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