Presented at the NVCA Strategic Communications Group Meeting with ideas on how venture capitalists and startups can use social media to get more press do better public relations.

1. What Social Media
Means for VCs
& Startups
Gregory Galant
@gregory
CEO

2. Journalists are on
social media 24/7
looking for news,
scoops and sources

3. vs.

4. 4:41 PM

5. 4:42 PM

6. 4:44 PM

7. 5:04 PM

8. 5:28 PM

9. 5:36 PM

10. Over 50% of journalists use social media to source
stories
(more still use input from PR agencies)
(according to a trade organization of PR agencies)

11. Best time ever for PR
(Don’t muck it up!)

13. TIME
BoingBoing
New York Times

15. It’s not just Twitter.
Journalists are
invading all social
media platforms.

16. Start the
conversation
Personal analysis
Find sources
Find and verify
images and
videos
Bullets summarized from a variety of official Facebook materials
http://bit.ly/muckfacebook

17. Use questions as
opportunities for
localized content.
Find story ideas,
sources
Shape your interview
questions
Explore buzz, interest
surrounding a topic
you’re covering
Monitor what people
are saying about your
news organization
Share your expertise,
All bullets lifted from Poynter give feedback
http://bit.ly/muckquora

18. Talking about
Google+
Hosting audience
Hangouts
Engaging readers
Analyzing news
coverage
Showing
personality
All bullets lifted from Mashable
http://bit.ly/muckgoogleplus

19. Case Study:
How I got quoted in
CNET

20. 1:58 PM
(Found using Muck Rack Pro’s Advanced Search)

21. 2:25 PM

22. 2:58 PM

23. First thing the next day...

24. The Take Away
Who: You!
What: Start integrating social media into all aspects of
PR & marketing, not just the social media department
Where: Twitter, Facebook, Quora, Google+, Tumblr,
fourSquare, Pinterest
When: Now!
Why: Journalists aren’t just on social media for fun,
they’re using it to do all aspects of their job

25. Gregory Galant
CEO
@gregory
Find journalists on Muck Rack Pro
http://muckrackpro.com/