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Mobile World Congress - 2016
The Tanla Story
What Happened at MWC 16
#TheFutureIsSamsung S7 launch and the VR rollercoaster rides almost hijacked
MWC 16, loved the His...
Tanla at MWC 16
©Tanla Solutions Limited 3
#Tanla Women: Overall women participation at MWC 16 = 20%, Tanla women
particip...
Things We Shared
#EpicTraffic Tanla, the largest A2P platform in the world, now handles 65% of
India’s bulk messaging traf...
Things We Heard
“Regulations in India are so complex! We are learning from you! You’re the experts!”
– leading business so...
Things We Loved
©Tanla Solutions Limited 6
Executive Meetings Rooms, EMR 11: We are a huge fan of GSMA, their
impeccable p...
Mobile is Everything
Mobile World Congress
Feb 22 – 25, 2016
Contact us : Sales @tanla.com Ph: +91 - 40 -40099999
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Tanla at Mobile World Congress 2016

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This is the Tanla MWC 16 Story

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Tanla at Mobile World Congress 2016

  1. 1. Mobile World Congress - 2016 The Tanla Story
  2. 2. What Happened at MWC 16 #TheFutureIsSamsung S7 launch and the VR rollercoaster rides almost hijacked MWC 16, loved the Historic Museum with handsets from 1988 to S7 on display #HuaweiReinvents Chauffeured Merc taxis, classy tea lounges, art shows, impeccable MCs and truly beautiful stalls. Huawei ruled MWC 16 and used the opportunity to launch itself into the Windows 2-in-1 world with MateBook. #NoForgettingFreeBasics Zuckerberg didn’t lose any opportunity to dwell on Facebook Free Basics despite its epic India fail, looking forward to see how far the idea gets by 2017 #NokiaInspiration! Nokia is coming back “bigger, stronger and seizing new opportunities in 5G and IoT” after its epic fail, reminding us that ‘success is never ending and failure is never final’ ©Tanla Solutions Limited 2
  3. 3. Tanla at MWC 16 ©Tanla Solutions Limited 3 #Tanla Women: Overall women participation at MWC 16 = 20%, Tanla women participation = 23%! #CustomerConnect: We saw over 80% of our customers at the Mobile World Congress again this year. #Focus Areas: Post MWC 16, we continue to hold ‘QUALITY’ and ‘Customer Satisfaction’ as our primary focus areas this year too. We also gathered some valuable feedback which helps us put ‘Communication’ as another top priority this year. #Tanla Cocktail Party: Thanks to everybody who made it to the Tanla Cocktail Party and also those who tried. It was a lovely, crisp evening of camaraderie and conversations.
  4. 4. Things We Shared #EpicTraffic Tanla, the largest A2P platform in the world, now handles 65% of India’s bulk messaging traffic #Numbers Handling 50 mn messages in an hr; 250 mn in a day; 5 bn annually (A2P only) #NewClients Fortune 500 companies and social media giants #NewAlgorithm implemented to ensure delivery of all parts of messages in quick succession such that a message is constructed in a readable form. Delivery of long messages in > 8 secs! ©Tanla Solutions Limited 4
  5. 5. Things We Heard “Regulations in India are so complex! We are learning from you! You’re the experts!” – leading business solutions and analytics company   “You handle traffic the best. It’s a pleasure working with you!” – global provider of mobile engagement solutions   “You guys are ‘attento’ (Spanish word for reliable)” – Spain’s leading provider of mobile marketing solutions   “There are tonnes of things to learn from Uday (CMD, Tanla),” – CEO, global messaging company   “It looks like we might need your help in fixing things if they are really broken,” – world’s top social media platform   “There’s something very curious and interesting about Tanla as are things with India.” – Dutch mobile advertisement company   “You are like the seniors in this space! We are two levels junior!” – messaging platform for enterprises based out of Europe. ©Tanla Solutions Limited 5
  6. 6. Things We Loved ©Tanla Solutions Limited 6 Executive Meetings Rooms, EMR 11: We are a huge fan of GSMA, their impeccable planning, service and availability! Love the L9 Sud!: Kudos to GSMA for the new metro line L9 which reduced the monstrous commuting problem of the past years by over 60%! #TechnologyForLife : MWC 16 year was dominated by a lot of “good, and desire to do good,” inspiring us to dream up projects for a better world #EverybodyLovesAndroid : Free smoothies, Android pins, Androidify-photobooth, personalized merchandise, and the Android tech gallery, loved it! #WellDoneGSMA : For the first timeMWC streamed keynotes sessions live. The big screens across every walkway, hallway and just about everywhere brought the exclusive ‘Gold Pass Holder Only’ programmes to everybody at the MWC.
  7. 7. Mobile is Everything Mobile World Congress Feb 22 – 25, 2016
  8. 8. Contact us : Sales @tanla.com Ph: +91 - 40 -40099999

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