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In March I spoke alongside Nestlé’s Digital Communications Lead, Erin Anderson at at ad:tech Sydney.
ad:tech is the leading event for the digital marketing and advertising community and runs globally, in different cities throughout the year.
As part of the Content and Creative stream, our session covered the principles that successfully achieve an always-on campaign by looking at the award-winning FISTS OF FUSIAN ®case study. Key points addressed were how to create and control your campaign in real-time, why sustainable ideas are crucial for content creation and re-framing KPI’s.