Facebook 101


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Facebook 101

  1. 1. Facebook 101<br />
  2. 2. Introductions<br />Matt Huang<br />Founder of Matt Huang Consulting<br /><ul><li> social media for small businesses and individuals</li></ul>Student at Olin College of Engineering<br />Wendy Xu<br />Intern at Davis Museum And Cultural Center<br />Student at Wellesley College<br />
  3. 3. This class is all about YOU<br />Develop a fundamental understanding of basic features and good practices<br />This class is interactive, please ask LOTS of questions!<br />Note-taking not necessary, presentation available online for download at www.mtthg.com<br />
  4. 4. Everyone uses Facebook Differently<br />Games and Applications<br />Socializing<br />Mobile<br /> Try Facebook’s different features to see what you like!<br />Keeping in touch<br />
  5. 5. Create an Account!<br />Things you need: a photo of yourself and an e-mail address<br />If you already have an account, feel free to skip this step: make a list of things you want to learn more about<br />GOOD profile picture<br />BAD profile picture<br />
  6. 6. Facebook Fundamentals (the 101)<br />+<br />Home Page – “the water cooler”<br /><ul><li> News Feed
  7. 7. Access to Applications
  8. 8. Miscellaneous Information</li></ul>Your Profile – “your cubicle”<br /><ul><li> Wall
  9. 9. Info
  10. 10. Photos of you</li></ul>Users spend a majority of their time on Facebook interacting with these TWO pages<br />
  11. 11. Other Parts of Facebook<br />Messages – Facebook version of e-mail<br />Other people’s profiles – Post to their walls and view their info and photos<br />Pages – Info on businesses, products, celebrities<br />Messages<br />Pages<br />
  12. 12. Notifications and Search<br />Notifications turn RED when something new occurs (settings for notifications can be modified)<br />Search – good way to find people or quickly go to a friend’s profile<br />
  13. 13. Privacy: Control What People See<br />Facebook has grown increasingly complex<br />Privacy policy now has more words than the Constitution<br />Before: only your networks could see your information<br />Now: by default, everyone can see your information<br />Source: New York Times online, May 2010<br />
  14. 14. Privacy Demo<br />Understand and configure your privacy settings: Basic Directory Settings and Sharing on Facebook<br />Follow along on your laptops<br />
  15. 15. Best Practices<br />5 things NOT to do on Facebook:<br />Use a bad profile picture<br />Take “Recommendations” seriously<br />Add people you don’t know in real life as Friends<br />Beware of applications; they can collect personal data<br />Put up anything you wouldn’t want your employers or future employers to see<br />
  16. 16. Best Practices - Useful Tips<br />Untagyourself from photos you don’t want people to associate you with <br />Tag people in photos even if they are not in them to get them to look at them<br />Mention friends in Wall posts by using the “@” symbol<br />“Like” content that you find interesting<br />Use Wall-to-Wall to view past conversations <br />
  17. 17. Possible Additional Topics<br />Uploading photos<br />Using the Photos page<br />Creating an Event<br />Create a Page for your business<br />
  18. 18. Free Time for Questions & Individual Work on Tutorials<br />Questions?<br />Complete a tutorial or try one of the following more advanced tasks:<br />Write a Note and tag friends to read the note<br />Send your friend a message<br />Post a link in your status update of an interesting article<br />
  19. 19. Thanks for Coming!<br />E-mail me at matt@mtthg.com if you have further questions<br />Private technology consulting available:<br />Twitter<br />Flickr<br />Yelp<br />Blogging<br />Photo Editing <br />